Email Marketing & SMS Specialist at Rag & Bone New York, NY

Rag & Bone; New York (NY); On-site; USD 70,000 - 75,000; Full time

Benefits offered by this job

Paid Time Off

Clothing Allowance

Employee Discount

Parental Leave

Wellness benefits

Medical, dental, vision, and ancillary

Job summary

Rag & Bone in New York, NY seeks an Email Marketing & SMS Specialist to manage campaigns and automated flows, analyze performance, generate leads, and use Klaviyo to drive sales. You will collaborate with Marketing, Creative and the Digital team throughout briefing, planning and execution.

The role requires 1–3 years in retention/CRM, proficiency in Excel, strong communication, and cross-functional teamwork; salary range $70k–$75k with comprehensive benefits.

Qualifications

• 1–3 years of experience in retention, lifecycle, or CRM marketing (fashion/retail luxury preferred).
• Proficient in Excel and data analysis for campaigns.
• Highly organized with strong time management.
• Team player with ability to work cross-functionally.
• Excellent written and verbal communication skills.
• Creative problem-solving mindset for marketing automation.
• Experience with Klaviyo or similar email scheduling tools preferred.

Responsibilities

• Collaborate with retention marketing team on monthly calendar and owned channel messages.
• Own the email briefing process in partnership with marketing and creative teams.
• Assemble content deliverables from cross-functional partners.
• Create, schedule, QA and send marketing emails and SMS sends.
• Track key metrics and develop benchmarks for revenue and engagement.
• Partner with digital team to execute A/B testing strategies.
• Work within marketing platforms to import, tag, and segment contacts.
• Support strategies for behavioral email and SMS programs (welcome, post-purchase, re-engagement).

Skills

Email marketing

SMS marketing

Cross-functional teamwork

Strong communication

Creative problem solving

Tools

Klaviyo

Job description

Email Marketing & SMS Specialist — Rag & Bone, New York, NY

About rag & bone:

From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals: a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream. We still believe in the same principles we started with: the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process, and collaboration for a more equitable future.

Job Summary

The specialist will be responsible for managing email and SMS marketing campaigns, creating automated flows, analyzing marketing performance, generating leads, setting up marketing automation, and using Klaviyo email and sms marketing software to drive sales. This role will work in collaboration with Marketing, Creative and the rest of the Digital team to support the end‑to‑end e‑mail process including briefing, planning and execution.

Responsibilities

• Collaborate with retention marketing team on monthly calendar and owned channel messages
• Own the e‑mail briefing process in partnership with marketing and creative teams
• Assemble content deliverables from cross functional partners
• Create, schedule, QA and send marketing emails and SMS sends
• Track primary metric and develop benchmarks inclusive of revenue and engagement metrics
• Partner with digital team to execute on A/B testing strategies
• Work within marketing platforms to import, tag, and segment contacts
• Support strategies for behavioral e‑mail and SMS programs inclusive of welcome series, post‑purchase and re‑engagement programs

Requirements

• 1‑3 years of experience in retention, lifecycle, or CRM marketing, preferably in fashion, retail, or luxury brands
• Proficient in Excel
• Highly organized and skilled in time management
• Team player with demonstrated ability to work cross‑functionally
• Strong communication skills
• Ability to be a creative problem solver
• Experience with Klaviyo, or similar e‑mail scheduling tool, preferred

Salary range: $70,000‑$75,000 based on experience and qualifications.

Benefits

• Paid Time Off
• Clothing Allowance
• Generous Employee Discount
• Paid Parental Leave
• Membership to Calm and access to other wellness benefits
• Medical, dental, vision and ancillary benefits
• 401k

rag & bone is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.