Email Marketing Manager

Juno; New York (NY); On-site; USD 80,000 - 100,000; Full time

Job summary

Juno seeks an Email Marketing Manager to own member communications—email and SMS—across all products. The role focuses on targeting 290,000+ members, converting engagement into funded loans, and improving personalization at scale. Based in our Miami office, you will train with the team in person during the first months.

You'll build campaigns in Customer.io, craft segmentation strategies, and measure impact from opens to funded loans. A strong background in email marketing and CRM is essential.

Qualifications

• 1–4 years of hands-on email marketing, CRM, or marketing operations experience.
• Experience building and shipping campaigns in a high-volume environment.
• Competence with segmentation, personalization, and measurement of campaigns.

Responsibilities

• Own email and SMS end-to-end campaigns and automated flows.
• Manage and translate goals into a calendar of sends across segments.
• Develop deep product and data understanding to enable segmentation and personalization at scale.
• Define audiences by vertical, school, application stage, loan status, and timing.
• Personalize content using member data and Liquid.
• Report on campaign performance (opens, clicks, applications started/completed, loans funded).
• Run experiments on subject lines, timing, and offers with proper documentation.
• Ensure compliance and deliverability hygiene; keep systems organized.

Skills

Email marketing

CRM experience

Marketing operations

Tools

Customer.io

Liquid

SQL

Job description

About Juno

Juno leverages collective bargaining power to secure better student loan rates for students. With 290,000+ members and over $2B in negotiated loan volume, we've proven that group buying works. We are the most popular way to pay for the world's top graduate programs, and we're looking for someone to own the emails and texts that reach our members at the moments that decide whether they borrow with us.

About Juno

Juno leverages collective bargaining power to secure better student loan rates for students. With 290,000+ members and over $2B in negotiated loan volume, we've proven that group buying works. We are the most popular way to pay for the world's top graduate programs, and we're looking for someone to own the emails and texts that reach our members at the moments that decide whether they borrow with us.

The Problem

Federal lending reforms have created a significant market shift. In July 2026, new caps on federal graduate loans, including the elimination of Grad PLUS for new students, came into effect, leaving millions of students with significant funding gaps. Students need transparent, competitive private options, exactly what Juno provides.

Your Mission

We're seeking an Email Marketing Manager to own our member communications, email and SMS, across all our products and business lines. Juno sends at high volume to a member base of 290,000+, and the gap between a good send and a great one is measured in funded loans.

You'll be the person who turns what we know about our members into the right message, to the right segment, at the right moment in their borrowing cycle, and who can prove what it did. This role is based in our Miami office, and you'll train in person with our team during your first few months.

What You’ll Do

• Own email and SMS end to end: Build, QA, and ship campaigns and automated flows in Customer.io across grad, undergrad, and refi.
• Run the campaign calendar: Translate the goals of grad leaders and senior team members into a calendar of shipped sends, and keep it moving every week.
• Learn the Juno product and data model deeply:
  • Understand how a member moves from signup to rate offer to application to funded loan
  • Know what we hold on every member, where it lives, and what it can and can't tell you
  • Use that structure to build segmentation and personalization that hold up at scale
• Build segments that are actually right: Define who receives what by vertical, school, application stage, loan status, and timing. A mis-scoped audience is the most expensive mistake in this role.
• Personalize at scale: Use member data and Liquid to tailor content, and help improve our personalization workflows over time.
• Own measurement: Report on what each campaign did. Opens and clicks, but mostly applications started, applications completed, and loans funded. Bring the read to the team before anyone asks for it.
• Run the test roadmap: Propose and run experiments on subject lines, timing, sequencing, and offers, and keep a record so we stop re-learning the same lessons.
• Keep the program clean and compliant: Route messaging through compliance review, maintain suppression and deliverability hygiene, and keep the account organized enough that someone else could pick up your work.
• Use AI as a multiplier: Draft, QA, and debug with AI tools: segment logic, Liquid, SQL, copy variants, and post-send analysis. We expect the work to move faster because of them, and we expect you to catch it when the output is wrong.

What We Offer

Compensation

Base salary range of $80,000 to $100,000, depending on experience, plus an annual performance bonus.

Benefits

Comprehensive health, dental, and vision coverage, plus 401(k) matching.

What We’re Looking For

• Background: Typically 1 to 4 years of hands-on email marketing, CRM, or marketing operations experience.
  • You've built and sent