Email Marketing Associate

Remote Genie; San Francisco (CA, AZ); Hybrid; USD 52,000 - 64,000; Full time

Benefits offered by this job

Work-from-home

Health, dental, and vision insurance

Parental leave

401k matching

Unlimited PTO

Professional development

JOON lifestyle account

Job summary

Kiva is hiring an Email Marketing Associate to support execution and ongoing optimization of our email and lifecycle programs. You will work closely with the Growth & Lifecycle, Product, Creative, Analytics, Data Science, and Engineering teams to drive personalized communications at scale.

This role offers a strong foundation in marketing operations with opportunities to grow into broader responsibilities across campaign management and lifecycle marketing.

Qualifications

• 1–3 years of experience in email marketing, lifecycle marketing, or a related field.
• Hands-on experience with Iterable or similar platforms (Braze, Klaviyo, SFMC).
• Experience supporting campaign execution, marketing automation workflows, audience segmentation, or QA processes.

Responsibilities

• Support campaign execution and lifecycle operations across multiple stakeholders.
• Build and optimize workflows and lifecycle journeys in Iterable.
• Conduct QA across content, links, personalization, and rendering.
• Audit and improve customer data for lifecycle marketing.
• Collaborate with Product, Engineering, and Analytics to improve data quality.

Skills

Email marketing

Marketing automation

Campaign execution

Audience segmentation

QA processes

Analytical mindset

Communication skills

Problem solving

Collaboration

Tools

Iterable

Braze

Klaviyo

Salesforce Marketing Cloud

Job description

About us:

Kiva is a global nonprofit, founded in 2005, with a mission to expand financial access and help underserved communities thrive. Kiva unlocks capital for borrowers through crowdfunded loans supported by individuals around the world. Lenders on Kiva can start with as little as $25 to support causes that matter most to them, whether that’s gender equity and support for women, refugees, climate change, small businesses, agriculture, and more. Since our founding, over two million people have investedover $2 billionin real dreams and real opportunity, spanning more than100 countriesandover 5 millionborrowers

As we work toward our mission, Kiva invests in building and retaining a global team of talent to add to our values-driven and digital-first culture. Our organization is supported by over 700 volunteers and 130+ full time employees dispersed around the world, as well as within team hubs located in San Francisco, Nairobi, Bogota, and Bangkok. Kiva’s team is growing as we pursue exciting new opportunities to scale our impact and create a financially inclusive world.

Kiva’s values:

Impact first - This is why we exist. This is the drumbeat we march to. Every day.

Extreme ownership - Own it; you, your relationships, your impact. Insist that others support you and hold you accountable.

Be curious and bold - Never stop learning. Question assumptions. Take Risks and dream big.

Inclusion. Equity. Diversity. - Without reservation and without caveat. In our hiring, in our workplace and in our impact in the world.

Honor and integrity - Do the most right thing in the most right way. Cherish diversity and respect each other.

Love and kindness always - Say what you mean. Mean what you say. And don’t say it mean. Clarity. Courage. Kindness.

Role overview:

Kiva is seeking an Email Marketing Associate to help support the execution and continuous improvement of our email and lifecycle marketing programs. Reporting to the Senior Manager of Lifecycle & Email, this role will help build scalable operational processes that enable the Growth & Lifecycle team to execute increasingly sophisticated programs efficiently and consistently.

Working closely with Growth & Lifecycle, Product, Creative, Analytics, Data Science, and Engineering teams, you’ll support campaign execution, marketing operations, and process improvements that help deliver personalized communications to Kiva’s global community.

This role offers a strong foundation in marketing operations, with opportunities to grow over time into broader responsibilities across campaign management, marketing operations, and lifecycle marketing.

At this time, we can only consider applicants with authorization to work in the United States on a permanent, full-time basis; unfortunately, we cannot provide visa sponsorship.

Key responsibilities include:

• Campaign Execution & Lifecycle Operations

  • Support the intake, planning, building, QA, scheduling, and deployment of campaigns across multiple stakeholders.
  • Build, maintain, and optimize complex workflows and lifecycle journeys using Iterable.
  • Execute A/B tests and support experimentation initiatives.
  • Conduct thorough QA across content, links, personalization, segmentation, rendering, and user experience.
  • Support the development and maintenance of reusable templates, workflows, and operational processes.
  • Maintain project timelines, dependencies, and deliverables within Asana.

• Audience & Marketing Technology Support

  • Build and maintain audience segments, dynamic lists, suppression logic, and targeting rules within Iterable.
  • Support personalization, frequency capping, and segmentation initiatives that improve user experience and list health.
  • Help audit, document, and improve customer data available for lifecycle marketing.
  • Partner with Product, Engineering, and Analytics teams to improve customer data quality and lifecycle capabilities.
  • Identify opportunities to improve automation, segmentation, and triggered messaging programs.

• Reporting, Documentation & Optimization

  • Monitor and report on campaign and lifecycle performance metrics.
  • Document campaign learnings, experiment results, audience logic, and operational best practices.
  • Share insights and maintain documentation that improves team knowledge, efficiency, and cross-functional collaboration.
  • Support testing, research, and analytical initiatives that improve customer engagement and retention.
  • Identify opportunities to improve automation, targeting, and operational processes that improve marketing and team effectiveness.

Preferred qualifications:

• 1–3 years of experience in email marketing, technical production, lifecycle marketing, CRM administration, marketing operations, or a related field.
• Hands-on experience with Iterable or a similar marketing automation platform (e.g., Braze, Klaviyo, Salesforce Marketing Cloud).
• Experience supporting campaign execution, marketing automation workflows, audience segmentation, or QA processes.
• Strong attention to detail, organizational skills, and commitment to operational excellence.
• Experience managing multiple concurrent projects with competing deadlines.
• Comfort working with data, spreadsheets, and marketing performance metrics.
• Strong problem-solving skills and ability to learn new systems and technologies quickly and troubleshoot issues independently.
• Excellent written and verbal communication skills and ability to collaborate across teams.
• Interest in lifecycle marketing, email marketing, marketing operations, retention programs, or CRM.
• Passion for Kiva’s mission and expanding financial access around the world.

What we offer:

• A work-from-home position; final candidate must be authorized to work in one of the states below.
• An opportunity to improve real lives, solve hard problems, and change the world
• Friendly, supportive, and adventurous environment with a team of engaged colleagues
• A comprehensive, industry-leading benefits package including health, dental, and vision insurance, parental leave, professional development, 401k matching, and unlimited PTO. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by Kiva.
• We offer JOON, a flexible lifestyle spending account that provides an annual stipend for Wellness, Professional Development, or Working from Home.
• Opportunities to connect with and learn from colleagues and partners around the world
• Salary range: $52K - $64K; a final offer will be dependent upon a candidate’s location, skills, and experience.
• Currently, we are only able to hire home employees residing in the following states: AZ, CA, CO, DE, FL, GA, IL, KS, LA, MA, MD, ME, MI, MN, NY, OH, OR, SC, TX, UT, VA, and WA.

A diverse and inclusive workplace where we learn from each other is an integral part of Kiva’s culture. We actively welcome people of different backgrounds, experiences, abilities, and perspectives. We are an equal opportunity employer and a great place to work. Join us and help us achieve our mission!