Email & Lifecycle Marketing Manager

Roku; Stamford (CT); Hybrid; USD 126,000 - 144,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Job summary

This Old House is seeking a Digital Media Marketing Manager to lead TOH Insider lifecycle marketing, audience growth, and subscription strategies. You’ll own email campaigns, automated journeys, and retention initiatives, partnering with editorial, production, and analytics to drive growth.

You’ll work cross-functionally to scale a data-driven membership program, manage external partners, and help establish reporting frameworks and KPIs for Insider campaigns.

Qualifications

• 5+ years in email or lifecycle marketing, CRM, or audience development.
• Experience with subscription or direct-to-consumer programs.
• Strong analytics and data-driven decision making.

Responsibilities

• Lead lifecycle marketing strategy for the TOH Insider program.
• Own email campaigns, automated journeys, retention, and conversion funnels.
• Develop segmentation, cohorts, personalization, and automation in Ortto.
• Create strategies for membership acquisition, engagement, and retention.
• Analyze campaigns and provide actionable optimization insights.
• Collaborate with editorial/production to align campaigns with content.
• Manage external agencies for campaign design and execution.
• Oversee QA, scheduling, approvals, and deployment processes.
• Monitor data quality and resolve issues with analytics/tech teams.
• Define reporting frameworks, testing strategies, and growth KPIs.

Skills

Lifecycle marketing

Email marketing

CRM

Audience segmentation

Automation workflows

Campaign optimization

Data analysis

Education

Bachelor's degree or equivalent

Tools

Ortto

CRM platforms

Job description

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the Role

The This Old House (TOH) digital team is looking for a Digital Media Marketing Manager to lead lifecycle marketing, audience engagement, and membership growth for the TOH Insider program.

This role will own the strategy, execution, optimization, and reporting for Insider marketing efforts across email, automation, retention, and conversion campaigns. The ideal candidate is equal parts strategic marketer, lifecycle operator, and audience growth thinker who understands how to use data, storytelling, and customer journeys to drive subscriptions and engagement.

This person will work cross-functionally with editorial, production, product, design, social, and analytics teams while also managing external creative and production partners. The role will play a key part in bringing Insider marketing operations fully in-house and building a more scalable, data-driven membership program.

The estimated annual base salary for this position is between $126,000 and $144,000 with additional equity. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographic location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

This position will be based in Stamford, Connecticut and will be in office Monday - Thursday with the option to work from home on Friday.

About This Old House

For more than 40 years, This Old House has been the most trusted home improvement brand, helping homeowners tackle projects with expert guidance, practical advice, and inspiring storytelling across television, streaming, digital, social, and membership experiences.

Today, the brand continues to expand across new platforms and audiences, combining legacy trust with modern digital experiences that serve homeowners wherever they are.

What you’ll be doing

• Lead lifecycle marketing strategy for the TOH Insider membership program
• Own email marketing campaigns, automated journeys, retention initiatives, and conversion funnels
• Develop and manage audience segmentation, lifecycle cohorts, personalization, and automation workflows within Ortto to deliver targeted, behavior-driven marketing campaigns.
• Develop campaign strategies focused on membership acquisition, engagement, and retention
• Analyze campaign performance and deliver actionable insights to optimize results
• Partner with editorial and production teams to align Insider campaigns with broader content initiatives
• Support broader TOH newsletter initiatives, including general audience and commerce/shop newsletters
• Manage external creative and production agency partners for campaign execution and design support
• Oversee campaign QA, scheduling, approvals, and deployment processes
• Proactively monitor campaign performance and marketing operations by identifying data quality or workflow issues, validating audience segmentation and campaign logic, and partnering with technical teams to resolve issues before they impact members or reporting.
• Help establish reporting frameworks, testing strategies, and growth KPIs for the Insider program
• Collaborate with product, analytics, and leadership teams on audience growth opportunities and membership strategy
• Maintain consistent brand voice and messaging across all lifecycle marketing touchpoints
• Identify opportunities to improve conversion rates, engagement, and member retention through testing and optimization

We’re excited if you have

• 5+ years of experience in email marketing, lifecycle marketing, CRM, or audience development
• Experience managing subscription, membership, or direct-to-consumer marketing programs
• Strong understanding of lifecycle marketing strategy, retention funnels, and audience segmentation
• Hands-on experience with marketing automation and CRM platforms, ideally Ortto or similar tools
• Experience building and optimizing automated customer journeys
• Strong analytical mindset with the ability to interpret campaign performance and audience behavior
• Excellent project management and organizational skills
• Strong copywriting and messaging instincts
• Experience managing agencies or external creative partners
• Ability to balance strategic thinking with hands-on execution
• Comfort working in fast-paced, collaborative, content-driven environments
• Passion for audience growth, engagement, and digital media
• Experience working in media, publishing, streaming, or content-focused brands
• Familiarity with subscription or membership business models
• Experience supporting commerce or affiliate-driven marketing initiatives
• Understanding of email deliverability, A/B testing, and performance optimization best practices
• Experience collaborating across editorial, social, and product teams

#LI-FA1

What's Roku's approach to hybrid working?

Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.

What are some of the benefits?

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to [e-mail].

What should I know about Roku's culture?

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing [e-mail].