Email Designer, CRM Marketing

CSL Vifor; Town of Florida (NY); Hybrid; USD 92,000 - 108,000; Full time

Job summary

CSL Vifor is seeking an Email Designer, CRM Marketing to lead the visual design and UX for donor communications across the lifecycle. You will craft mobile-first email layouts, assets, and design systems within SFMC Content Builder, collaborating with Lifecycle Strategy, Creative, and Branding teams to ensure consistency.

You will work with the SFMC Email Developer to hand off assets and ensure fidelity in coded templates, while testing across devices and inboxes to optimize performance.

Qualifications

• Bachelor’s Degree in Computer Science, Web Development, Marketing Technology, or equivalent combination of education.
• 3+ years of professional digital design experience with focus on responsive B2C email design.
• Strong online portfolio demonstrating email design, modular design systems, typography, and visual storytelling.
• Hands-on proficiency with design software (Figma, Adobe Creative Suite, Sketch) and visual asset export optimization.
• Direct experience working within SFMC Content Builder to construct content blocks and layout templates.
• Solid understanding of HTML/CSS structure as it relates to email design limitations, mobile.

Responsibilities

• Visual & UX Design – Design engaging, mobile-first email layouts, hero images, graphics, and animated assets that align with brand guidelines and drive donor action.
• SFMC Content Builder Architecture – Build, format, and maintain a library of modular, reusable content blocks and design templates.
• Cross-Functional Collaboration – Partner with Lifecycle Strategy, Creative, and Branding teams to maintain cohesive tone and look.
• Design Optimization & Testing – Develop concepts for A/B testing to lift donor engagement metrics.
• Quality Assurance – Perform visual QA testing across dark mode, desktop, and mobile viewports.
• Process & Asset Management – Use Jira to manage requests, track reviews, and deliver assets; maintain design files in Figma/Adobe CREATIVE Cloud.
• Performs other special projects as necessary.

Skills

SFMC Content Builder

Figma

Adobe Creative Suite

Sketch

HTML/CSS

Jira

Education

Bachelor’s degree in CS/Web/Marketing Tech

Tools

SFMC Content Builder

Figma

Adobe Creative Cloud

Jira

HTML/CSS

Job description

As the Email Designer, CRM Marketing, you will lead the visual design, user experience, and creative asset production for all email communications across the donor lifecycle. Sitting within the Digital Experience team, you will bridge brand strategy and user experience — designing high-converting, mobile-first email layouts, graphic assets, and reusable design systems optimized for Salesforce Marketing Cloud (SFMC) Content Builder.

You will report to the Senior Manager, CRM Lifecycle Strategy, with no direct reports.

Job Responsibilities:

• Visual & UX Design – Design engaging, mobile-first email layouts, hero images, graphics, and animated assets that align with brand guidelines and drive donor action. Apply email-specific UI/UX best practices, typography hierarchy, and accessibility standards (ADA/WCAG).


• SFMC Content Builder Architecture – Build, format, and maintain a library of modular, reusable content blocks and design templates directly within SFMC Content Builder. Ensure visual assets are optimized for fast load times and clean cross-client rendering.


• Cross-Functional Collaboration – Partner closely with Lifecycle Strategy, Creative, and Branding teams to maintain a cohesive tone, look, and feel across all lifecycle touchpoints. Work in tandem with the SFMC Email Developer to hand off design assets and ensure visual fidelity in final coded templates.


• Design Optimization & Testing – Develop creative concepts for A/B testing (e.g., visual hierarchy, CTA placement, imagery vs. vector art, layout variations) to lift donor engagement metrics. Stay updated on modern digital design trends, inbox capabilities, and interactive email techniques.


• Quality Assurance – Perform visual QA testing across dark mode, desktop, and mobile viewports to guarantee asset alignment, image clarity, and brand consistency prior to deployment.


• Process & Asset Management – Utilize Jira to manage creative requests, track review rounds, and deliver assets on schedule. Maintain organized design files and asset libraries in Figma or Adobe Creative Cloud.


• Performs other special projects as necessary.

Minimum Requirements:

• Bachelor’s Degree in Computer Science, Web Development, Marketing Technology, or equivalent combination of education.


• 3+ years of professional digital design experience, with a strong focus on responsive B2C email design.


• Strong online portfolio demonstrating email design, modular design systems, typography, and visual storytelling.


• Hands‑on proficiency with design software (Figma, Adobe Creative Suite, Sketch) and visual asset export optimization.


• Direct experience working within SFMC Content Builder to construct content blocks and layout templates.


• Solid understanding of HTML/CSS structure as it relates to email design limitations, mobile

Additional Expectations

• High degree of organization and attention to detail.


• Ability to perform in a fast-paced environment with frequent interruptions.


• Technical proficiency with marketing platforms.


• Travel required varies but can be up to 30%.

The expected base pay for this position at hiring is $91,560 - $108,360/year.Please note this wage range reflects what CSL expects to pay for this position as of the time of this posting. Individual base pay for a successful candidate within this range is determined by qualifications, skill level, experience, competencies and other relevant factors.

Different qualifications or responsibilities may apply based on local legal and/or educational requirements. Refer to local job documentation where applicable.