Editor - Reach & Engagement

McKinsey & Company; Boston (MA); On-site; USD 119,000 - 177,000; Full time

Benefits offered by this job

Continuous learning

Voice that matters

Global community

Excellent benefits

Job summary

McKinsey, based in Boston, seeks a digital media channel manager to own the firm's video channel, upload and optimize long-form videos, podcasts, Shorts, and clips, and craft compelling titles and metadata for discovery.

You will analyze performance data, collaborate with multimedia and publishing teams, and guide content strategy, formatting, and scheduling to maximize engagement and impact across audiences.

Qualifications

• Bachelor's degree required.
• 4+ years of experience in social media, audience development, or digital video publishing, including hands-on management of a social media channel or similar video platform.
• Deep working knowledge of YouTube Studio, including uploads, scheduling, playlists, metadata, and channel organization.
• Experience using YouTube Studio and social analytics to identify trends and make recommendations on content, format, cadence, and timing.
• Experience designing and evaluating tests on titles, thumbnails, or publishing strategy.
• Strong skills in packaging video content, including writing effective titles, descriptions, and tags with an understanding of YouTube search and discovery.
• Ability to turn performance data into clear, actionable insights for creative teams and stakeholders.
• Familiarity with video production workflows and experience working alongside producers, editors, and designers.
• Comfort with publishing and workflow tools and collaboration platforms.
• Strong communication, problem-solving, and project-management skills.
• Proficiency in written and spoken English, with strong writing and editing skills and the ability to produce concise, on-voice copy.

Responsibilities

• Own the firm's digital media platform channel, managing how video assets are placed, packaged, and presented to audiences.
• Upload and schedule long-form videos, video podcasts, Shorts, and clips delivered by the multimedia team.
• Write clear, compelling titles and descriptions, apply consistent tagging and metadata, and build and maintain playlists.
• Track channel performance and turn data into practical recommendations on content strategy (formats, topics, cadence, timing).
• Share performance insights with the multimedia team and stakeholders, flag opportunities for Shorts, clips, or series, and give feedback on thumbnails and creative elements.
• Coordinate the publishing calendar with the multimedia team, central production team, and program stakeholders.

Skills

Social media management

YouTube Studio

Video analytics

Title/Thumbnail testing

Metadata tagging

Publishing cadence

Content strategy

Cross-functional collaboration

English writing

Project management

Education

Bachelor's degree

Job description

You'll join brand marketing and publishing colleagues in Reach & Engagement, focusing on how McKinsey's key video content reaches audiences on our digital media platform.

• Atlanta
• Boston
• Chicago
• London
• New York City
• Toronto
• Washington DC

YOUR IMPACT

Do you want to do work that matters, alongside supportive leaders who will help you grow faster than you ever thought possible? Are you a creative problem-solver who is energized by challenges? You've come to the right place.

You will work closely with the multimedia and visual storytelling teams, which produce the firm's long-form videos, video podcasts, Shorts, clips, and thumbnails, as well as colleagues across Brand Marketing, Global Publishing, Social, Editorial, and Analytics.

You'll interact regularly with producers, editors, designers, analysts, and stakeholders across the firm.

You will own the firm's digital media platform channel, managing how video assets are placed, packaged, and presented to audiences. You will upload and schedule long-form videos, video podcasts, Shorts, and clips delivered by the multimedia team. You will write clear, compelling titles and descriptions, apply consistent tagging and metadata, and build and maintain playlists so the channel stays clean, well-organized, and easy to navigate.

You will track channel performance in the firm's digital media platform and other analytics tools and turn what you find into practical recommendations on content strategy. That includes which formats, topics, and series to prioritize, how often and when to publish, and how to package content for discovery and repeat viewing. You will share regular performance insights with the multimedia team and stakeholders, flag opportunities for new Shorts, clips, or series, and give feedback to the Visual Storytelling team on thumbnails and other creative elements based on what the data shows. You will run and evaluate tests on titles, thumbnails, and publishing timing to improve results over time.

You will also coordinate the publishing calendar with the multimedia team, the central production team, and program stakeholders, making sure assets arrive on time, meet channel standards, and launch in line with broader firm priorities.

In accordance with Ontario law: This job posting is for an existing vacancy. Artificial intelligence systems (AI) may be used to assist recruiters in the screening and/or assessment of candidates for this role. AI is neither the sole determinative factor at any stage of the application process nor the decision-maker. All AI-generated assessments are reviewed by a McKinsey recruiter before any decision is made regarding a candidate's candidacy.

YOUR GROWTH

You are someone who thrives in a high-performance environment, bringing a growth mindset and entrepreneurial spirit to tackle meaningful challenges that have a real impact.

In return for your drive, determination, and curiosity, we'll provide the resources, mentorship, and opportunities to help you quickly broaden your expertise, grow into a well-rounded professional, and contribute to work that truly makes a difference.

When you join us, you will have:

• Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience, owning your journey.
• A voice that matters: From day one, we value your ideas and contributions. You'll make a tangible impact by offering innovative ideas and practical solutions, all while upholding our unwavering commitment to ethics and integrity. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes.
• Global community: With colleagues across 65+ countries and over 100 different nationalities, our firm's diversity fuels creativity and helps us come up with the best solutions. Plus, you'll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences.
• Exceptional benefits: On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family.

YOUR QUALIFICATIONS AND SKILLS

• Bachelor's degree
• 4+ years of experience in social media, audience development, or digital video publishing, including hands-on management of a social media channel or similar video platform
• Deep working knowledge of YouTube Studio, including uploads, scheduling, playlists, metadata, and channel organization
• Experience using YouTube Studio and social analytics to identify trends and make recommendations on content, format, cadence, and timing
• Experience designing and evaluating tests on titles, thumbnails, or publishing strategy
• Strong skills in packaging video content, including writing effective titles, descriptions, and tags with an understanding of YouTube search and discovery
• Ability to turn performance data into clear, actionable insights for creative teams and stakeholders
• Familiarity with video production workflows and experience working alongside producers, editors, and designers
• Comfort with publishing and workflow tools and collaboration platforms
• Strong communication, problem-solving, and project-management skills
• Proficiency in written and spoken English, with strong writing and editing skills and the ability to produce concise, on-voice copy

Please review the additional requirements regarding essential job functions of McKinsey colleagues.

Our unwavering commitment to integrity drives everything we do, guiding us to always act in the best interests of our clients, our people, and the communities we serve.

Industries

Industries

Capabilities

• Marketing & Sales

In accordance with Ontario law, this job posting is for an existing vacancy.

Artificial intelligence systems (AI) may be used to assist recruiters in the screening and/or assessment of candidates for this role. AI is neither the sole determinative factor at any stage of the application process nor the decision-maker. All AI-generated assessments are reviewed by a McKinsey recruiter before any decision is made regarding a candidate's candidacy.

FOR U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law.

Certain US and Canadian jurisdictions require McKinsey & Company to include a reasonable estimate of the salary for this role. To help you understand what you can expect, the salary range for new joiners in this role in Canada and/or the United States, including all office locations where the job may be performed, is $118,900 - $176,800 in USD and $125,600 - $157,000 in CAD gross per year. This reflects our best estimate of the lowest to highest salary for this role at the time of this posting, ensuring you have a clear picture right from the start, though it's important to remember that actual salaries may vary. Factors like your office location, your unique blend of experience and skills, start date and our current organizational needs all play a part in determining the final figure. Certain roles are also eligible for bonuses, subject to McKinsey's discretion and based on factors such such as individual and/or organizational performance.

Additionally, we provide a comprehensive benefits package that reflects our commitment to the wellness of our colleagues and their families. This includes medical, mental health, dental and vision coverage, telemedicine services, life, accident and disability insurance, parental leave and family planning benefits, caregiving resources, a generous retirement contributions program, financial guidance, and paid time off.

FOR NON-U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer. For additional details regarding our global EEO policy and diversity initiatives, please visit our McKinsey Careers and Diversity & Inclusion sites.