Ed Tech Market Development Consultant — Launch & Feedback

Wilson Language Training Corp.; United States; Remote; USD 83,000 - 110,000; Part time

Job summary

Wilson Language Training is seeking a Market Development Consultant for a contract role starting immediately through mid-June 2027. You will connect Product and Product Marketing with educators, recruit participants for feedback, and turn insights into launch guidance to drive adoption and customer outcomes.

You will manage outreach, coordinate surveys and focus groups, plan a customer summit, and report progress to the Director of Product Marketing while ensuring timely delivery and strong

Qualifications

• Proven experience in market development and customer research.
• Experience in the K–12 education market is a plus.
• Experience recruiting participants for research studies, pilots or beta programs.
• Experience planning surveys and focus groups.
• Strong analytical skills to identify trends from qualitative and quantitative feedback.
• Ability to plan or coordinate customer-facing events.
• Availability to start immediately through mid-June 2027.

Responsibilities

• Recruit customers to take part in product feedback opportunities, including product testing and focus groups.
• Manage participant outreach, scheduling, communications, and follow-up.
• Recruit attendees for a customer summit and support its planning and execution.
• Support market research, including surveys and focus groups.
• Analyze feedback with Product teams to identify trends and gaps.
• Turn findings into clear summaries and recommendations.
• Maintain organized records of participants and feedback across projects.
• Partner with cross-functional teams to align on recruiting needs and timelines.
• Deliver against timelines and report status to the Director of Product Marketing.

Skills

Market development

Customer research

Customer engagement

Recruiting participants

Survey & focus groups

Analytical skills

Communication skills

Project management

Education

Bachelor's degree in Marketing, Communications, Education, or related field

Job description

Wilson Language Training is seeking a Market Development Consultant for a contract role starting immediately through mid-June 2027. You will connect Product and Product Marketing with educators, recruit participants for feedback, and turn insights into launch guidance to drive adoption and customer outcomes.

You will manage outreach, coordinate surveys and focus groups, plan a customer summit, and report progress to the Director of Product Marketing while ensuring timely delivery and strong