eCommerce Planner - Merrell

Merrell; Rockford (MI); Hybrid; USD 85,000 - 110,000; Full time

Job summary

Wolverine Worldwide, Inc. in Rockford, Michigan, seeks an Ecommerce Planner to drive financial planning, promotional strategy, inventory management, and business performance analysis in a fast-paced, evolving eCommerce environment.

Partner with Buyers and cross-functional teams to deliver key KPI metrics and strategic recommendations, while maintaining strong relationships across merchandising, marketing, finance and operations.

Qualifications

• Bachelor’s degree or equivalent work experience.
• 5+ years of planning experience in ecommerce or omnichannel retail.
• Strong analytical and communication skills.
• Proficiency with Excel and BI/reporting tools.
• Knowledge of digital KPIs and inventory management.

Responsibilities

• Develop department, class and key item forecasts including sales, inventory, receipts, and Open to Buy forecasts, ensuring alignment with business and financial targets.
• Partner with Buyers to build assortments that support merchandise strategies and financial goals, including class mix, buy depth, inventory health and margin objectives.
• Lead promotional planning and forecasting efforts, evaluating the impact of promotional events, pricing actions, and markdown strategies to drive profitable sales growth and inventory productivity.
• Partner on day-to-day business management through ongoing performance analysis of sales, margin, inventory, demand, and digital metrics. Identify risks and opportunities, react quickly to changing business trends, and develop actionable recommendations to drive results.
• Provide timely reporting, ad hoc analysis, and insights to support evolving business needs, leadership requests, and strategic decision making in a fast-paced eCommerce environment.
• Analyze weekly inventory availability, ensuring appropriate inventory levels are maintained while partnering with demand planning teams on forecast adjustments and inventory optimization opportunities.
• Maintain strong cross functional relationships across eCommerce, merchandising, marketing, and retail teams to influence decision making and achieve financial and operational objectives.
• Present business performance, forecasts, risks, opportunities and strategic recommendations to leadership and cross-functional partners.
• Performs duties consistent with the Company’s AAP/EEO goals and policies.
• Performs other duties as required/assigned by manager.

Skills

Analytical thinking

Cross-functional collaboration

Presentation skills

Communication

Education

Bachelor’s degree or equivalent

Tools

Excel

BI/reporting tools

Job description

Merrell exists to share the simple power of being outside with everyone. We believe the \"outdoors\" is a much broader space than just the mountain summit; it’s any space beyond your front door. Our mission is to help our community rethink the outdoors by building gear that works everywhere, from technical alpine ridges to urban city streets. We don't just follow the trail; we help define where it goes next.

We are a team that lives at the intersection of elite performance and modern style. Our history on the trail and commitment to innovation has made us the most awarded brand in the outdoor space. Recently, our MTL SpeedARC Peak won the prestigious ISPO Award for its breakthrough trail-racing tech, while the SpeedARC Surge BOA was named one of TIME’s Best Inventions for its modern, futuristic design and energy return. Whether it’s the Moab 3 being named “Best Hiking Shoe” by CNN Underscored and Popular Mechanics, or the Jungle Moc being recognized by HuffPicks as the gold standard for comfort, we are consistently recognized for building the most reliable, and most innovative, gear in the world.

The eCommerce Planner drives financial planning, promotional strategy, inventory management, and business performance analysis, partnering cross-functionally to deliver key KPI metrics in a fast-paced, evolving eCommerce environment.

Primary Duties:

• Develop department, class and key item forecasts including sales, inventory, receipts, and Open to Buy forecasts, ensuring alignment with business and financial targets.
• Partner with Buyers to build assortments that support merchandise strategies and financial goals, including class mix, buy depth, inventory health and margin objectives.
• Lead promotional planning and forecasting efforts, evaluating the impact of promotional events, pricing actions, and markdown strategies to drive profitable sales growth and inventory productivity.
• Partner on day-to-day business management through ongoing performance analysis of sales, margin, inventory, demand, and digital metrics. Identify risks and opportunities, react quickly to changing business trends, and develop actionable recommendations to drive results.
• Provide timely reporting, ad hoc analysis, and insights to support evolving business needs, leadership requests, and strategic decision making in a fast-paced eCommerce environment.
• Analyze weekly inventory availability, ensuring appropriate inventory levels are maintained while partnering with demand planning teams on forecast adjustments and inventory optimization opportunities.
• Maintain strong cross functional relationships across eCommerce, merchandising, marketing, and retail teams to influence decision making and achieve financial and operational objectives.
• Present business performance, forecasts, risks, opportunities and strategic recommendations to leadership and cross-functional partners.
• Performs duties consistent with the Company’s AAP/EEO goals and policies.
• Performs other duties as required/assigned by manager.

Knowledge, Skills And Abilities Required:

• Bachelor’s degree or equivalent work experience.
• 5+ years of planning experience, preferably in an ecommerce, DTC, or omnichannel retail environment.
• Strong analytical, financial, and problem-solving skills with the ability to translate real time data into actionable business insights in a fast-paced environment, highlight dynamic business environment.
• Advanced Excel skills and proficiency with reporting, planning, and business intelligence tools.
• Strong understanding of retail financial metrics, digital commerce KPIs, inventory management, forecasting, and promotional performance.
• Experience developing promotional, pricing, and inventory strategies that balance customer demand, profitability, and inventory health.
• Excellent verbal, written, and presentation skills with the ability to influence decisions across all levels of the organization.
• Proven ability to build collaborative relationships and work effectively across merchandising, marketing, finance, planning, and operations teams.
• Demonstrated ability to leverage emerging technologies, including AI-powered tools and automation solutions, to improve efficiency, enhance analysis, and support fast decision making.

Working Conditions:

Normal office environment. Some travel may be required.

Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.

Wolverine World Wide, Inc. (NYSE: WWW) is a global footwear and apparel company driven by a vision to Make. Every Day. Better. Founded in 1883, the Company builds and grows iconic brands including Merrell®, Saucony®, Wolverine®, Sweaty Betty®, Chaco®, Hush Puppies®, Stride Rite®, HYTEST®, and Bates®, along with footwear licenses for Cat® and Harley-Davidson®. Headquartered in Rockford, Michigan, the Company’s products are sold in approximately 170 countries and territories worldwide. For more information, visit www.wolverineworldwide.com.

In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.

Wolverine Worldwide is a Certified™ Great Place To Work®.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.