Ecommerce Engineering Director - Web and Mobile

Socket.dev; Washington; On-site; USD 180,000 - 230,000; Full time

Job summary

Ashley Furniture seeks a Director of Ecommerce Engineering, Web & Mobile to provide strategic and operational leadership for Ashleyfurniture.com and the mobile app. Reporting to the SVP of IT - Digital Commerce, this role owns engineering for Salesforce Commerce Cloud, Storefront Next transition, web and mobile teams.

The leader will develop an operating model with clear accountability, predictable execution, reliable systems, and measurable results, collaborating with Product, Design, Delivery,

Qualifications

• Experience leading engineering teams for customer-facing ecommerce web or mobile experiences.
• Demonstrated experience with platform migration, replatforming, modernization, or digital transformation.
• Strong understanding of modern commerce platforms.
• Ability to translate business objectives into engineering strategy, team structures, execution plans, and measurable outcomes.
• Experience developing engineering managers, senior engineers, and technical leaders.
• Strong planning, dependency management, delivery measurement, risk management, and continuous-improvement capabilities.
• Proven ability to partner effectively with Product, Design, business stakeholders, and senior leadership.
• Customer-focused approach with experience improving digital experience, reliability, performance, conversion, or operational outcomes.

Responsibilities

• Lead engineering execution for customer-facing ecommerce web and mobile experiences.
• Provide engineering leadership for Salesforce Commerce Cloud with a headless implementation.
• Guide teams through platform migration, modernization, and changes to established operating models.
• Establish clear ownership, delivery metrics, reliability expectations, and maintainability standards.
• Build an operating structure supporting cart, checkout, site content, mobile applications, experimentation, analytics, SEO/GEO, and post-launch support.
• Partner with Product and Design to ensure teams address meaningful customer and business needs.
• Develop engineering managers, senior engineers, and technical leads.
• Identify capability gaps and recommend hiring, contractor support, ownership changes, or new permanent capabilities.
• Make practical build, buy, or partner recommendations.
• Communicate priorities, risks, tradeoffs, progress, and investment needs to senior leadership and business partners.
• Ensure ecommerce systems remain stable, measurable, maintainable, and supportable after implementation.

Skills

Engineering leadership

Platform migration

Program planning

Stakeholder management

People leadership

Job description

Ashley Furniture seeks a Director of Ecommerce Engineering, Web & Mobile to provide strategic and operational leadership for Ashleyfurniture.com and the mobile app. Reporting to the SVP of IT - Digital Commerce, this role owns engineering for Salesforce Commerce Cloud, Storefront Next transition, web and mobile teams.

The leader will develop an operating model with clear accountability, predictable execution, reliable systems, and measurable results, collaborating with Product, Design, Delivery,