E-Commerce Growth & Content Specialist

Parallel Ag; Owensboro (KY); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Uncapped commission

401k match

Health insurance

Dental insurance

Vision insurance

Life insurance

Vacation days

Sick time

Training programs

Day shift

Job summary

Parallel Ag, based in Owensboro, KY, seeks an e-Commerce Specialist to craft and execute online strategies that enable transactions and revenue growth. You will organize, develop, and implement website marketing plans, making content decisions through independent analysis of performance.

Responsibilities include content creation, strategic optimization of listings, and collaboration with product management, graphics, and sales to broaden reach across platforms.

Qualifications

• 2+ years of experience in a fast-paced business setting.
• Excellent communication and collaboration skills.
• Analytical and multitasking skills.
• Bachelor’s degree in Marketing or relevant field.

Responsibilities

• Write and edit product content that will be published on e-Commerce websites/portals.
• Set standards, systems, and best practices for new product listings, content creation, distribution, and maintenance.
• Work closely with different teams (product management, graphics, sales) to provide updated content that will be shared across e-Commerce platforms.
• Develop and implement e-commerce sales strategies to maximize profitability and customer reach.
• Be a subject matter expert for assigned product categories.
• Identify SEO best practices regarding inventory and pricing policies.
• Monitor changes in product sales using web analytics and Excel spreadsheets (pivot tables, vlookups, etc.) to stay organized.
• Ability to multitask and meet deadlines while maintaining attention to detail.

Skills

E-commerce

Marketing

Web Content Writing

Web Design

Marketing Strategies

Education

Bachelor’s degree in Marketing or relevant field

Job description

Parallel Ag, based in Owensboro, KY, seeks an e-Commerce Specialist to craft and execute online strategies that enable transactions and revenue growth. You will organize, develop, and implement website marketing plans, making content decisions through independent analysis of performance.

Responsibilities include content creation, strategic optimization of listings, and collaboration with product management, graphics, and sales to broaden reach across platforms.