DTC Merchandise Planner

patagonia; Ventura (CA); Hybrid; USD 102,000 - 110,000; Full time

Job summary

Patagonia's DTC channel in Ventura, CA seeks a DTC Merchandise Planner to develop preseason forecasts, optimize inventory, and align assortment strategies for Canada’s direct-to-consumer business. You’ll work with Digital operations, Ecommerce Merchandising, Product, Marketing, Sales, and Finance to translate demand into actionable plans.

The role requires 3-5+ years in merchandise planning, strong Excel and data-analysis skills, and the ability to influence decisions across functions while

Qualifications

• 3-5+ years of experience in merchandise planning or related analytical merchandising role.
• Strong forecasting, inventory management, and financial reporting fundamentals.
• Advanced Excel skills including forecasting, pivot tables, data analysis, and modeling.
• Experience with planning and analytics tools (Toolio/Tableau/Power BI/SQL) preferred.

Responsibilities

• Merchandise & Assortment Planning for DTC Canada.
• Develop seasonal and in-season DTC sales, inventory, and assortment plans aligned to objectives.
• Create preseason forecasts at style/color/size/month level using historical data and market insights.
• Analyze line productivity to optimize assortment and inventory health.
• Lead regular business reviews to identify trends, risks, and opportunities with cross-functional partners.
• Coordinate with Digital operations, NA Merchandising, Product, and Marketing to execute seasonal strategies.
• Collaborate with Product teams to address Canadian customer needs.
• Represent Canada during line reviews and planning milestones.
• Develop and maintain tools and reporting processes to improve forecast accuracy and decision making.

Skills

Analytical

Detail-oriented

Collaborative

Proactive

Adaptable

Problem solving

Communication

Passionate

Education

Bachelor's degree in Business, Finance, Economics, Mathematics, Statistics, Merchandising, Retail Management, or related field

Tools

Toolio

Tableau

Power BI

SQL

Job description

Role: DTC Merchandise Planner

Team: Planning & Merchandising - Canada

Scope: Individual Contributor, P3

Years of Experience: 3-5+ Years

Location: Ventura, CA (Hybrid)

Target Hiring Range: $102,200-$109,900 USD Annual

The DTC Merchandise Planner is responsible for developing and executing merchandise, inventory, and assortment strategies that drive profitable growth across Patagonia Canada's direct to consumer business. In this role you will create preseason forecasts and monitor performance through the selling season. Through sales analysis, customer insights, and market trends, you will identify opportunities to improve assortment relevance, increase inventory productivity, and support profitable growth.

As the planning lead for the Canada DTC channel, this role partners closely with Digital operations, ecommerce Merchandising, Product, Marketing, Sales, NA Retail, and Finance. You will work collaboratively to translate customer demand, brand initiatives and product merchandise strategies into strong business results and an exceptional customer experience.

This role offers exceptional opportunities to learn, take on new challenges, gain exposure across multiple functions, and develop a broad understanding of the business while making a meaningful impact. Success requires a planner who is comfortable navigating ambiguity, demonstrates ownership from problem identification through execution, and recognizes opportunities beyond their immediate responsibilities. The ideal candidate is "not bound by convention" - curious, adaptable, and eager to help shape the future of Patagonia's Canadian business and save our home planet.

Some of the Things You'll Do:

• Merchandise & Assortment Planning
• Develop seasonal and in-season DTC sales, inventory, and assortment plans that support strategic and financial objectives.
• Use historical performance, customer insights, market trends, and business strategies to create pre-season assortment forecasts at the style, color, size and month level.
• Analyze line productivity to influence assortment decisions that meet the needs of Canadian customers, improve inventory productivity, and strengthen business performance while maintaining alignment with brand product strategies.
• Conduct weekly, monthly, and seasonal business reviews to identify trends, risks, and opportunities and create actionable recommendations to improve inventory productivity and inventory health.
• Coordinate with Digital operations, North America Merchandising, Product, and Marketing to execute seasonal strategies and create an exceptional customer experience.
• Partner with Product teams to identify opportunities that address the specific needs of Canadian customers.
• Represent the Canada region during line reviews, and seasonal planning milestones.
• Develop and maintain tools, reporting frameworks, and planning processes that improve forecast accuracy, reporting efficiency, and decision making.

Who You Are:

• Analytical: Uses quantitative and qualitative information to make informed business decisions.
• Detail-Oriented: Maintains accuracy while managing large data sets, forecasts, and financial plans.
• Collaborative: Builds strong partnerships across functions and contributes positively to team success.
• Proactive: Anticipates business needs, identifies opportunities, and takes ownership of solutions.
• Adaptable: Remains flexible and effective in a dynamic, evolving business environment.
• Problem Solver: Leverages data, systems, and critical thinking to identify root causes and recommend actions.
• Communicator: Able to translate complex analysis into clear business recommendations and compelling narratives.
• Passionate: Cares deeply about planning & merchandising, sport and, saving our home planet.

Experience You Bring:

• Bachelor's degree in Business, Finance, Economics, Mathematics, Statistics, Merchandising, Retail Management, or a related field, or equivalent experience.
• 3-5+ years of experience in merchandise planning, inventory management, forecasting, buying, or a related analytical merchandise planning role.
• Strong understanding of retail planning fundamentals including forecasting, inventory management, sales planning, markdown strategy, and financial reporting.
• Demonstrated ability to analyze business trends and translate data into actionable recommendations.
• Advanced Microsoft Excel skills including forecasting, scenario planning, pivot tables, data analysis, and financial modeling.
• Experience with Toolio, Tableau, Power BI, SQL, or other planning and analytical tools preferred.
• Strong business acumen and the ability to evaluate both customer and financial impacts when making recommendations.
• Experience partnering with cross-functional teams to influence decisions and drive results.
• Excellent verbal, written, and presentation skills.
• Ability to manage multiple priorities and deliver results in a dynamic environment.
• Experience in apparel, outdoor, specialty retail, consumer products, or ecommerce businesses p