DTC Communications Manager – Brand & Media Strategy

The Walt Disney Company; Lot (KY); On-site; USD 116,000 - 155,000; Full time

Job summary

The Walt Disney Company is seeking a Communications Manager to drive external corporate and brand communications for Disney+, Hulu and the streaming bundle, reporting to the Sr Manager, DTC Communications.

In a fast-paced, cross-functional environment you will develop and execute strategic narratives, manage media relations, and contribute to executive communications, press materials, and tentpole campaigns.

Qualifications

• 5+ years of professional experience in public relations, publicity, or external communications.
• Exceptional written and verbal communication skills, with a proven ability to manage deadline-driven writing and editing projects with minimal oversight.
• Extensive experience writing and editing press releases, fact sheets, biographies, executive talking points and more with a sharp attention to detail and AP style guidelines.
• Highly organized and detail-oriented, with strong time management and project prioritization abilities.
• Experience crafting corporate narratives and messaging.
• Deep knowledge of the earned media landscape, strong media/press relations experience and a high comfort level working with media.

Responsibilities

• Collaborate closely with stakeholders across DTC and DEEPT, internal communications, marketing, publicity and other groups for broader storytelling about brand campaigns, marketing efforts and content.
• Develop and maintain a deep network of press relationships across corporate, business, trade, consumer and entertainment press outlets.
• Drive a robust external communications strategy for the company's direct-to-consumer streaming brands in partnership with marketing, publicity and digital/social teams.
• Contribute to key projects, including PR plans, messaging documents, and other written materials.
• Support ongoing implementation of executive communications efforts, including award submissions, speaking opportunities and speechwriting.
• Assist with brand reputation and crisis response efforts, including press monitoring and issue tracking during key moments, as well as identifying industry trends and analyses.
• Provide coordination and on-the-ground support for internal and industry events when necessary.
• Partner on tracking, analyzing, and synthesizing industry reports into clear and concise insights for key internal stakeholders, such as quarterly earnings recaps.

Skills

Public relations

Written & verbal communication

Media relations

AP style

Organizational skills

Project management

Executive communications

MS Office

Google Workspace

Boolean search / media monitoring

Education

Bachelor's degree in Communications or related field

Tools

Muck Rack

Adobe Creative Cloud

Job description

The Walt Disney Company is seeking a Communications Manager to drive external corporate and brand communications for Disney+, Hulu and the streaming bundle, reporting to the Sr Manager, DTC Communications.

In a fast-paced, cross-functional environment you will develop and execute strategic narratives, manage media relations, and contribute to executive communications, press materials, and tentpole campaigns.