Division General Manager (Sales & Operations)

Anthony & Sylvan Pools; Ashland (VA); On-site; USD 120,000 - 210,000; Full time

Job summary

Anthony & Sylvan Pools in Ashland, VA is seeking a General Manager to lead the Division's operations, strategy, growth, and profitability.

You will align people, processes, and resources, drive revenue, ensure quality project delivery, and build strong relationships with customers, vendors, and subcontractors. Develop annual plans, manage budgets, and mentor staff while upholding safety and company standards.

Qualifications

• Minimum 8 years of progressive business experience with full P&L and business unit management.
• Strong knowledge of B2C sales and marketing.
• Professional certifications in business or project management a plus (if applicable).

Responsibilities

• Divide operations and strategy alignment for the Division.
• Oversee resource and subcontractor management to meet demand and uphold standards.
• Provide construction oversight and ensure high-quality project delivery and customer satisfaction.

Skills

Leadership

Planning

Communication

Teamwork

Customer focus

Change management

Tools

Office software

Job description

About Anthony & Sylvan

Looking to build something that lasts—literally? At Anthony & Sylvan Pools, your skills create real impact. For nearly 80 years, we’ve been turning backyard dreams into reality as the nation’s largest and most recognizable name in swimming pools. Founded in 1946, we design and build quality inground pools across the U.S., while also offering renovations, modernizations, and ongoing maintenance services. We’re growing fast and seeking candidates who take pride in craftsmanship, value teamwork and safety, and are ready to grow with us. Learn more at anthonysylvan.com.

About the Role

The General Manager leads the Division’s operations with full accountability for strategy, growth, and profitability. This role drives business objectives, ensures operational excellence, and builds strong relationships with customers, vendors, and subcontractors. By aligning people, processes, and resources, the General Manager delivers consistent results, high-quality service, and long-term success for Anthony & Sylvan.

ESSENTIAL FUNCTIONS & RESPONSIBILITIES

• Division Strategy & Operations
• Develop and implement procedures and performance objectives in conjunction with senior management.
• Ensure all operations/projects are executed in a timely, financially sound manner aligned with company goals and quality standards.
• Oversee day-to-day fiscal management to achieve revenue and operating income goals.
• Analyze monthly financial performance indicators and make adjustments as needed.
• Direct the preparation of the Division’s annual business plan and budget, monitoring progress throughout the year.
• Review and contribute to advertising, marketing, and pricing decisions.
• Provide direction to local marketing agencies for intranet and traditional advertising.
• Stay aware of current selling trends and backlogs to maximize profits and daily production.
• Lead market penetration, sales growth, and business development initiatives.
• Identify, analyze, and recommend strategic alliances to increase customer satisfaction, sales, and growth.
• Resource & Subcontractor Management
• Anticipate and resolve internal and external resource challenges in product delivery.
• Build and maintain a quality subcontractor base to meet demand and uphold standards.
• Construction Oversight & Customer Satisfaction
• Provide management oversight to construction staff, ensuring high-quality project delivery.
• Support and guide employees to maximize customer satisfaction and achieve annual customer satisfaction survey (CSS) goals.
• Talent Management & Development
• Direct recruitment, selection, orientation, and retention of high-caliber staff.
• Ensure employees are properly trained and developed to support organizational success.
• Pursue and implement continuous process improvement across all business areas.
• Monitor and evaluate industry, market, and technology trends, making recommendations for improvements and opportunities.
• Corporate Alignment & Compliance
• Act as liaison for implementing and interpreting corporate programs, policies, and procedures.
• Champion new programs and policies that support long-term success.
• Ensure adherence to Anthony & Sylvan Pools’ standards, policies, and procedures.
• Perform other duties and projects as assigned.

COMPETENCIES

The core competencies below are essential for success in this role. They define how work is carried out and reflect A&S values and leadership standards.

• Customer Focus
• Integrity & Accountability
• Teamwork/ Inclusion
• Decision Making and Problem Solving
• Strategic Execution and Direction
• Business Acumen and Financial Literacy
• Agility and Change Leadership

QUALIFICATIONS – Knowledge, Skills & Abilities

Education

Licenses/Certifications

Professional certifications in business or project management a plus

Years of Experience

Minimum 8 years of progressive business experience with full P&L and business unit management, plus strong knowledge of B2C sales and marketing.

Required Skills & Abilities

Soft Skills: Leadership, planning, communication, teamwork, customer focus, and change management.
Technical Skills: P&L management, financial analysis, B2C sales/marketing, business development, HR/admin, and office software.

Travel Requirements

Approximately 25% Travel Required

Other Requirements

Ability to represent the Company in a positive, professional manner with employees, customers, and community.

PHYSICAL REQUIREMENTS

• Ability to work in outdoor environments under varying weather conditions
• Ability to lift and carry up to 25 pounds
• Ability to stand, walk, climb, stoop, kneel, crouch, and crawl during job site inspections
• Ability to wear required PPE (e.g., hard hats, safety boots, gloves)
• Ability to communicate promptly and clearly via phone and computer
• Ability to drive or travel between job sites as needed

ACKNOWLEDGEMENT

Position duties and expectations change over time. This job description is not intended to be an all-inclusive, exclusive or exhaustive list of the job functions that an employee in this position may be asked to perform from time to time. The employee may perform other related duties as assigned to meet the ongoing needs of the Company. If there is ever a time that you are unsure what is expected of you, you are expected to meet with your manager and ask questions. If you are unsure how to perform a certain task, ask your manager before performing.