District Personal Training Manager

Crunch Fitness; Vista (CA); On-site; USD 81,000 - 99,000; Full time

Benefits offered by this job

Free uniforms

Health insurance

Opportunity for advancement

Paid time off

Parental leave

Training & development

Vision insurance

Wellness resources

Bonus based on performance

Company parties

Competitive salary

Dental insurance

Employee discounts

Free food & snacks

Job summary

Crunch Fitness is seeking a District Personal Training Manager to oversee Personal Training operations across our San Diego Crunch Fitness clubs. This multi-unit leadership role focuses on developing people, driving production, and delivering an unforgettable member experience.

You will coach PT teams, manage recruitment and onboarding, drive PT revenue, and ensure high-quality service across clubs, with a demanding, high-visibility schedule including weekends.

Qualifications

• 2-4+ years of PT leadership, ideally multi-unit or high-volume.
• Proven ability to coach, develop, and motivate PT teams.
• Expertise in PT sales systems, onboarding, and performance management.
• Strong organizational skills and excellent communication.
• Ability to manage operations across multiple locations.

Responsibilities

• Recruiting & Talent Development - Build your PT Bench: Hire, develop, and manage PTMs, APTMs, and Personal Trainers; Train leaders on interviewing, scorecards, and practical assessments; Build marketing and social media programs to promote trainers and drive engagement; Manage and coach on hiring platform for recruiting and onboarding.
• Onboarding & Training - You set the tone for every new hire: Deliver all phases of New Hire Onboarding, including Vision Training; Teach KO scripting, 4-Step Close, Anatomy of a Great Session, and sales techniques; Ensure trainers stay current on industry standards and deliver exceptional sessions; Train staff on conversions, referrals, floor pulls, and PT sales systems.
• Production & Revenue Management - Your district’s PT revenue is your scoreboard: Drive district PT production using the PT Playbook; Support clubs during Closeout Week and when revenue falls behind; Set goals, monitor KPIs, and ensure monthly hiring needs are met; Assist with KOs, T.O.s, booking sessions, and PT sales support.
• Member Experience & Retention - You elevate the Crunch vibe across all clubs: Lead PTM Coaching Cycles and ensure weekly execution; Manage Enhance platform, client feedback, Yelp/Google reviews; Ensure compliance with Crunch Connect, CPT/CPR expirations, and brand standards; Lead PT community initiatives to drive engagement and retention.
• Leadership & Operations - You build leaders who build leaders: Conduct GM/PTM huddles, Kickoff Scorecards, and Club Visit Forms; Coach leaders through growth paths and hold weekly performance meetings; Manage PT schedules, employee relations, and disciplinary actions; Support cleaning protocols and Group Exercise standards; Execute all responsibilities consistent with SIR Mission, Core Values, and Weekly Fundamentals.

Skills

PT leadership

Coaching

Sales systems

Operations management

Communication

Job description

Benefits:

• Free uniforms
• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Training & development
• Vision insurance
• Wellness resources
• Bonus based on performance
• Company parties
• Competitive salary
• Dental insurance
• Employee discounts
• Free food & snacks

District Personal Training Manager

Multi-Club Leadership Role

Oversees Southern District / San Diego County Full-Time | Reports to SVP of Gym Operations

About the Role

We’re looking for a high-energy, culture-driven, results-obsessed District Personal Training Manager to oversee Personal Training operations across our San Diego Crunch Fitness clubs. This is a multi-unit leadership role for someone who loves developing people, driving production, and creating an unforgettable member experience.

If you live for coaching, thrive in fast-paced environments, and get fired up about building strong PT teams -- this is your next move.

Compensation & Schedule

Compensation:

• Competitive salary starting at $90,000
• Bonus based on percent of profit
• Benefits package: Medical, Dental, Vision, 2 week of PTO
• Cell phone stipend and employee membership

Schedule:

• Minimum 47-hour work week
• Typical schedule:
  • Mon-Thu: 8:00 AM - 6:00 PM
  • Fri: 8:00 AM - 3:00 PM
• Must be available outside standard hours, including weekends, based on district needs
• Occasional approved "admin days" as assigned by SVP
• This is a high-visibility leadership role - your district depends on you.

Key Responsibilities

Recruiting & Talent Development - Build your PT Bench

• Hire, develop, and manage PTMs, APTMs, and Personal Trainers
• Train leaders on interviewing, scorecards, and practical assessments
• Build marketing and social media programs to promote trainers and drive engagement
• Manage and coach on hiring platform for recruiting and onboarding

Onboarding & Training - You set the tone for every new hire.

• Deliver all phases of New Hire Onboarding, including Vision Training
• Teach KO scripting, 4-Step Close, Anatomy of a Great Session, and sales techniques
• Ensure trainers stay current on industry standards and deliver exceptional sessions
• Train staff on conversions, referrals, floor pulls, and PT sales systems

Production & Revenue Management - Your district’s PT revenue is your scoreboard

• Drive district PT production using the PT Playbook
• Support clubs during Closeout Week and when revenue falls behind
• Set goals, monitor KPIs, and ensure monthly hiring needs are met
• Assist with KOs, T.O.s, booking sessions, and PT sales support

Member Experience & Retention - You elevate the Crunch vibe across all clubs.

• Lead PTM Coaching Cycles and ensure weekly execution
• Manage Enhance platform, client feedback, Yelp/Google reviews
• Ensure compliance with Crunch Connect, CPT/CPR expirations, and brand standards
• Lead PT community initiatives to drive engagement and retention

Leadership & Operations - You build leaders who build leaders

• Conduct GM/PTM huddles, Kickoff Scorecards, and Club Visit Forms
• Coach leaders through growth paths and hold weekly performance meetings
• Manage PT schedules, employee relations, and disciplinary actions
• Support cleaning protocols and Group Exercise standards
• Execute all responsibilities consistent with SIR Mission, Core Values, and Weekly Fundamentals

What You Bring

• 2-4+ years of PT leadership, ideally multi-unit or high-volume
• Strong ability to coach, develop, and motivate PT teams
• Expertise in PT sales systems, onboarding, and performance management
• High accountability, strong organization, and excellent communication
• Ability to manage complex operations across multiple locations
• Comfortable working a structured, high-visibility schedule with weekend availability

Why This Role Matters

The DPTM is the operational engine behind PT success - responsible for building strong teams, developing leaders, driving revenue, elevating member experience, and ensuring every club delivers consistent, high-quality Personal Training.