District Manager, Full-Time - Central

Reformation; Dallas (TX); On-site; USD 120,000 - 150,000; Full time

Job summary

Reformation in the United States is seeking a District Manager to lead 8-15 stores and a team of up to 150, delivering district revenue growth and brand consistency across our tech-enabled, vintage and classic concepts. This remote role partners with Retail Ops, Marketing, People and Learning to expand market share, coach Store Managers, and build a strong talent pipeline while maintaining cost discipline.

If you are customer-focused, data-driven, and passionate about sustainable fashion, join

Responsibilities

• Lead district-wide revenue growth and brand presence across 8–15 stores.
• Partner with Retail Ops, Marketing, Customer Team, People Team, Visual Merchandising and Learning and Development to grow market share.
• Coach Store Managers to strengthen leadership, engagement, and performance.
• Drive operational excellence with inventory, policies, and cost control.

Skills

Leadership

People Management

Sales Growth

Coaching

Strategic Planning

Job description

Who We Are:

Being naked is the #1 most sustainable option. We're #2. Since 2009, we've been on a mission to bring sustainable fashion to everyone. Named one of Fast Company’s Brands That Matter and winning a Best Carbon Footprint award, we have big goals like being Climate Positive by 2025, Circular by 2030, and pushing the whole industry forward along the way. Our work has gotten love in Drapers and Sourcing Journal, and TIME wrote about how great our CEO, Hali Borenstein, is. Basically, we're saving the Earth and looking damn good doing it. We're a global brand with 50+ stores (and counting) around the world, and our own sustainable factory in LA. We innovate across categories like accessories, swimwear, and sleepwear, and we reach millions of people with campaigns like this, this and this. None of this work is possible without the incredible people behind it. We're a mission-based company that invests in an inclusive culture, so we can innovate together and ensure everyone has the space to grow, thrive, and belong. And starting right now, we want to do all that with you.

Work Location:

Remote

District Manager:

No position at Reformation is about the status quo; every team member is passionate about building a company rooted in excellence. The District Manager is a high-impact leader obsessed with using technology to create a seamless, unique interaction between our employees, customers, and the Reformation brand. Reporting to the Director of Retail, you will lead and execute all efforts required to achieve district-wide goals across our tech-enabled, vintage, and classic concepts, ensuring consistent sales and service execution in every building.

Role Scope:

The District Manager provides strategic oversight for 8-15 stores and leads a total team of up to 150 people. This leader is responsible for delivering top line revenue results, including conversion and traffic, while maintaining rigorous bottom line cost control across the district. We are looking for a leader that will bring our values to life, highly agile and understands how to balance it all. You are smart but curious, direct but kind, and fast but sustainable in all that you do. You like to challenge the status quo, always looking for ways to make it better for our teams and customers. As a people-focused leader, you are committed to making an impact on our mission to bring sustainable fashion to everyone.

Leadership & Market Growth

• Serve as the strategic leader for the district, driving sustainable sales growth, profitability, and brand awareness across all locations.
• Develop and execute market-specific business strategies that support revenue growth, customer acquisition, client retention, and operational excellence.
• Partner with cross-functional teams including Retail Operations, Marketing, Customer Team, People Team, Visual Merchandising and Learning and Development to identify opportunities to expand market share and strengthen brand presence.
• Analyze market trends, competitive activity, customer behaviors, and business performance metrics to identify growth opportunities and proactively address risks.
• Act as an ambassador for Reformation, ensuring every location consistently delivers an elevated experience.

Talent Acquisition & Talent Development

• Build and maintain a strong pipeline of internal and external talent to ensure long-term leadership stability and support future market growth.
• Partner closely with Talent Acquisition to proactively recruit, attract, and hire top-performing leaders and sales drivers.
• Drive hiring excellence through adherence to candidate experience, time-to-hire, and open-to-hire expectations.
• Develop succession plans for key leadership positions and identify future leaders capable of supporting expansion opportunities.
• Coach and mentor Store Managers to strengthen leadership effectiveness, employee engagement, retention, and business performance.
• Foster a culture where talent development is viewed as a key business strategy and competitive advantage.

Customer Growth

• Champion clienteling initiatives across the market, driving customer acquisition, client retention, and clienteling excellence.
• Partner with Customer and Marketing teams to increase customer database growth, loyalty participation, event engagement, and personalized outreach.
• Monitor key clienteling metrics and ensure store teams consistently engage customers before, during, and after purchase.
• Consistently review and act upon NPS data to improve the overall customer experience and brand loyalty.
• Leverage customer insights and business data to increase repeat business, customer lifetime value, and brand advocacy.
• Foster a culture of relationship selling that creates long-term customer loyalty and meaningful client connections.

Field Leadership & Coaching

• Spend approximately 80% of your time in stores coaching, developing, and supporting Store Managers.
• Conduct regular business reviews focused on sales performance, talent development, customer engagement, and operational effectiveness.
• Inspire teams to achieve ambitious goals while maintaining a highly engaged and inclusive culture.
• Recognize and celebrate success while holding leaders accountable for business results and people development.
• Reinforce sales and service execution, driving accountability around core service behaviors and drive conversion.
• Lead by example, creating an environment where teams are motivated to perform at their highest potential.

Operational Excellence

• Ensure consistent execution of operational standards, visual merchandising expectations, inventory management practices, and company policies.
• Drive accountability around key performance indicators and ensure action plans are developed and executed to improve results.
• Lead change initiatives and organizational priorities while maintaining strong engagement and adoption across the market.
• Continuously identify opportunities to improve efficiency, productivity, and overall business performance.

What Success Looks Like

• Grow market revenue and profitability.
• Increase customer acquisition and client retention.
• Develop future leaders and strengthen succession pipelines.
• Improve employee engagement and retention.
• Build and maintain a strong talent bench.
• Deliver exceptional customer experiences.
• Strengthen brand presence and market share throughout the Central and Midwest markets.
• Create a culture of accountability, collaboration, and continuous improvement.

Compensation

At Reformation, we believe in transparency and equity when it comes to compensation. For this role, the anticipated base salary range is $120,000 - $150,