Director, West Coast Sales

Cast Iron Media, LLC; Los Angeles (CA); Hybrid; USD 130,000 - 210,000; Full time

Job summary

Cast Iron Media in Los Angeles is seeking a Director, West Coast Sales to drive media and sponsorship revenue from West Coast agencies and businesses. Reporting to the SVP of West Coast Sales, you will lead the sales process and close strategic local deals.

You will manage the full cycle from prospecting to renewal, collaborate with Advertising Operations and Account Management, and build lasting relationships with clients and media partners to maximize regional growth.

Qualifications

• Bachelor's degree preferred with 5+ years of meeting media sales quotas.
• Proven record closing 6+ figure deals in local media, sports, or OTT.
• Knowledge of media sponsorships, sales rights across networks, apps, teams, leagues.
• Strong network with West region clients and local agencies.
• Excellent written and verbal communication; experience presenting to senior executives.
• Experience selling local TV, CTV/OTT and in-arena activations.
• Familiar with programmatic and RSN landscape.
• Proficiency with MS Office, Google Workspace, and Hubspot CRM.

Responsibilities

• Close new media and sponsorship business with West Coast clients and media agencies.
• Oversee end‑to‑end sales cycle from lead generation through renewals.
• Collaborate with Advertising Operations and Account Management on campaigns and optimization.
• Build lasting relationships to maximize West Coast revenue.

Skills

Prospecting & closing

Relationship building

Negotiation

Presentation skills

CRM & analytics

Education

Bachelor's degree

Tools

Hubspot CRM

MS Office

Google Workspace

Job description

A tech-driven leader in sports media and marketing, Cast Iron Media is weaving brands into the tapestry of live sports and entertainment. Leveraging our unrivaled access to premium in-game inventory through league, team, and rightsholder partnerships, we deploy our state-of-the-art live sports media-buying platform for Connected TV and skillfully orchestrate in-venue branding campaigns across all major sports.

The Role

Cast Iron Media is seeking a Director, West Coast Sales to drive new business media and sponsorship revenue from West Coast advertising agencies and businesses. Reporting to the SVP of West Coast Sales, this position will work with our sales and support team to develop and close media and sponsorship sales focused on local advertising budgets for brands active in sports.

Key Responsibilities

• Utilize your network and hunting skillset to close new media and sponsorship business with West based direct clients and media agencies
• Oversee the full sales cycle including lead generation, cold calling, client discovery, presentations, custom pitches, proposals, delivery, campaign activation, relationship management, and deal renewals
• Work closely with the Advertising Operations and Account Management team on account maintenance including campaign management, optimization, and customer service
• Develop lasting and profitable relationships with new and existing customers to maximize revenue for the company

Qualifications

The ideal candidate for this role is well-versed in all aspects of local broadcast and / or local OTT media campaigns from beginning to end, specifically for local sports buys in your region:

• Bachelor's degree preferred with 5+ years of achieving media sales quotas
• Proven record of prospecting and closing 6 + 7 figure new business deals in local media, sports, and / or OTT space
• Knowledge of how media, sponsorships, and sales rights work in sports across networks, apps, teams, and leagues
• Possess a strong network of client and media agency decision makers across key stakeholders with budgets spent from the West region, including clients, local agency teams, digital agency teams, and sponsorship / OOH media teams
• Excellent written and verbal communication skills required, with experience presenting and pitching senior media executives
• Knowledge of how to pitch, sell, deliver, and renew local media and sponsorship activations across local TV, CTV/ OTT and in-arena sponsorships. Sellers must understand local media planning, be able to develop and deliver compelling pitches in email and presentations, and have knowledge of media activation tools for proposal entry, campaign reporting, and 3rd party measurement
• Expertise breaking new business with independent agencies, regional media agencies, holding companies, and digital shops as well as client direct for local media or sponsorship deals
• Big plus knowing programmatic and RSN landscape
• Solutions oriented, new business development mentality and skillset with the ability to uncover customer needs across local media and sponsorship activations
• Proficiency in MS Office, Google Workspace tools and Hubspot CRM

Why Join Us?

• Opportunity to join a company that is redefining the way brands buy local sports media and sponsorships
• Collaborative and entrepreneurial work environment
• Competitive salary and benefits package

This is a full-time position reporting to the SVP West Coast Sales; preferred location is Los Angeles.

At Cast Iron Media, we strive to emphasize the importance of a team-oriented culture and a company we're proud to be a part of. We maintain and build a company of passionate, energetic, and optimistic teammates who can easily engage in an environment fostering connection, collaboration, and community. We value those who care about the success of their colleagues and the whole Cast Iron Media team.

We are an equal opportunity employer committed to building a diverse, inclusive, and equitable workplace. We believe that diverse perspectives strengthen our teams and our work, and we welcome applicants from all backgrounds and experiences. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected characteristic.

Title and actual compensation packages are determined based on several factors, including but not limited to experience, skill set, qualifications, education and market considerations. In addition to compensation, this role offers a comprehensive benefits package, including health coverage, retirement savings, and unlimited paid time off .