Director Web Experience & Performance

Cengage Group; United States; Remote; USD 138,000 - 221,000; Full time

Benefits offered by this job

Discretionary bonus program

Total Rewards package

Job summary

Cengage Group seeks a Director of Web Experience & Performance to lead strategy and execution across our global web ecosystem. You will drive engagement, demand generation, and brand experience while shaping a scalable modernization roadmap.

Preferred candidates have 10+ years in web leadership, optimization, CMS/analytics expertise, and a proven ability to deliver measurable business impact through digital transformation. This is a remote role with travel.

Qualifications

• 10+ years leading web, digital experience, optimization, or marketing functions in enterprise environments.
• Proven track record translating vision into measurable business outcomes.
• Experience leading large-scale web transformation or migrations in enterprise settings.
• Deep expertise in CMS, asset management, web analytics, personalization, and SEO.

Responsibilities

• Define enterprise web strategy, platform roadmap, governance, and operating framework.
• Lead a global web operations team and optimize performance metrics.
• Drive AI-powered personalization, experimentation, and content intelligence at scale.
• Partner with marketing, product, analytics, and tech to ensure scalable platforms.

Skills

Web leadership

Conversion optimization

Enterprise web transformation

CMS & analytics

SEO & content optimization

AI-enabled optimization

Accessibility knowledge

Executive communication

Tools

CMS

Web analytics

A/B testing tools

Job description

We believe in the power and joy of learning

At Cengage, our employees have a direct impact in helping learners around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

We are seeking a strategic Director of Web Experience & Performance to lead the vision, strategy, and execution of our web ecosystem as a critical driver of customer engagement, demand generation, brand experience, and business growth.

This role will report to the Vice President, Marketing Operations within Cengage's Global Marketing Organization, and will lead a global web management and production team.

The Director, Web Experience & Performance will define and advance our web experience strategy, drive performance optimization, lead large-scale transformation initiatives, and build a culture of experimentation and continuous improvement. The role requires a unique blend of strategic leadership, operational excellence, customer‑centric thinking, and technical skill.

The ideal candidate has a proven track record of leading high‑performing teams, partnering across marketing, product, technology, sales, analytics, and operations, and delivering measurable business impact through modern web experiences. They are equally comfortable shaping long‑term vision and rolling up their sleeves to solve complex challenges.

This role requires proven experience using AI, data, personalization, and scaled experimentation to enhance customer experiences and support growth across B2B, B2C, and B2B2C markets.

This is a remote role with occasional travel required.

What you'll do here:

Drive Web Performance and Accelerate Growth

• Define and evolve the enterprise web strategy, including experience architecture, platform roadmap, governance model, and operating framework aligned to business objectives.
• Own key web performance metrics including engagement, conversion, customer journeys, acquisition efficiency, and contribution to business growth.
• Find opportunities to enhance site performance through analytics, user research, behavioral insights, and experimentation.
• Partner with marketing, product, and analytics teams to establish measurement frameworks and performance reporting.
• Ensure digital investments are prioritized based on customer impact and business value.

Lead Optimization, Experimentation, and AI Innovation

• Build and scale an experimentation program across web experiences, customer journeys, content, messaging, and conversion paths.
• Build optimization vision that weaves automation, predictive insights, content intelligence, personalization, and experimentation at scale.
• Partner with SEO/GEO, SEM and content teams to maximize discoverability, organic growth, and content effectiveness.
• Evaluate and implement AI and emerging technologies that can accelerate digital experience innovation, growth, and operational efficiency.

Deliver Large‑Scale Digital Transformation Initiatives

• Lead complex web transformation programs including platform modernization, CMS and site migrations, experience redesigns, and governance initiatives.
• Partner with technology and product teams to ensure scalable, secure, and future‑ready digital platforms.
• Balance strategic priorities with ongoing operational excellence, and business continuity.

Build and Lead High‑Performing Teams

• Lead, mentor, and develop a global web operations group responsible for production.
• Establish clear goals, development plans, and success metrics for team members.
• Recruit and retain top talent while building organizational capabilities for the future.

Skills you will need here:

• 10+ years of experience leading web, digital experience, optimization, or digital marketing functions, including managing high‑performing teams in complex enterprise environments.
• Demonstrated success developing a web conversion optimization strategy and translating vision into measurable business outcomes.
• Experience leading large‑scale web transformation, migration, or consolidation initiatives in enterprise companies.
• Deep expertise in CMS, asset management, web analytics, customer journey optimization, SEO, experimentation, personalization, digital measurement, and experience management.
• Familiarity with AI‑enabled optimization technologies, and modern digital experience ecosystems.
• Knowledge of accessibility standards, privacy regulations, and digital governance.
• Ability to balance strategic thinking with operational execution.
• Strong executive communication and stakeholder management skills.

Preferred Experience:

• Experience within education, EdTech, SaaS, digital learning, publishing, or content business.
• Experience supporting B2B, B2C and B2B2C customer journeys and digital experiences.
• Experience working with global sites and multi‑brand environments.

Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at [e-mail].

About Cengage

Cengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. to learn more about our Total Rewards Philosophy.

In this position, you will be eligible to participate in the company's discretionary incentive bonus program. This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below. 25% Annual: Individual Target

$138,200.00 - $221,100.00 USD