Director, Walmart.com Advertising - In Arkansas (ONSITE)

VENDO; Rogers (AR); On-site; USD 120,000 - 180,000; Full time

Job summary

VENDO in Rogers, AR seeks a Director of Digital Marketing to lead multi-channel strategies for ecommerce clients. You will design and optimize paid search and social campaigns, manage budgets, and drive measurable ROAS.

The role requires strategic thinking, strong analytics, and cross-functional collaboration with creative teams to deliver cutting-edge media assets. You will mentor teams, set KPIs, and partner with clients to align media plans with business goals.

Qualifications

• Experience in digital advertising, including paid search and social platforms.
• Passion for eCommerce and data-driven decision making.
• Strong understanding of digital media ecosystems and how media buying fits into overall marketing.

Responsibilities

• Plan, manage, and execute digital marketing strategy across multiple clients.
• Monitor ROAS and CPA, optimizing campaigns to hit KPIs.
• Review traffic performance with Google Analytics and provide optimization recommendations.
• Create and analyze campaign performance reports for relevant teams.
• Manage budgets and bid parameters for efficient results.

Skills

Digital advertising

Paid search

Social advertising

Analytics

Excel

Communication

Tools

Google Ads

Meta Ads

TikTok Ads

Job description

You know the future of retail is eCommerce, and you want to have a hand in helping shape how CPG brands interact with the digital ecosystem. Innovative, focused, and forward-thinking, you're able to anticipate problems before they happen, lead with passion and efficacy, and inspire people to do your best work daily. Keen to measure what matters, you are data-driven in your decision making. Revenue and growth naturally are extensions of your energy to do your best work and achieve results for your clients and within your team.

DAY-TO-DAY

• Plan, manage, and execute digital marketing strategy across a variety of ad platforms for multiple clients simultaneously.
• Understanding and execution of paid search and social advertising, including Google, Meta (Facebook, Instagram), TikTok, etc.
• Continuously monitor campaign performance and return-on-ad-spend (ROAS) and/or cost-per-acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs.
• Leverage Google Analytics and other tools to review traffic performance and provide ongoing optimization suggestions.
• Create and analyze campaign performance reports to inform relevant teams.
• Prepare research and insights to inform ongoing media recommendations.
• Manage budget allocations and bid parameters to deliver most efficient results.
• Maintain strong media and technology vendor relationships and act as a resource for industry data and trends.
• Constantly learn and experiment new effective bidding, ad placement, and management techniques.
• Manage and leverage each campaign’s risk and loss pool for ongoing testing and experimentation.
• Develop a collaborative relationship with internal and external creative teams to develop cutting-edge media assets.
• Participate in budget allocation for different channels and platforms.

WHAT YOU BRING

• Experience in digital advertising, including paid search and social platforms. Includes campaign setup, optimization, and reporting to clients.
• Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital marketing.
• Knowledge of the following platforms: Google Ads, Facebook/Meta ads, TikTok.
• Excellent organization, tactical, analytical/data management, Excel, and communication skills.

EXPERIENCE

• Google Ads:
• Meta (Facebook/Instagram) Ads:

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Marketing Services