Director – U.S. Consumer Marketing - Sjögren’s Disease

Amgen; Illinois; Presencial; USD 180.000 - 270.000; Jornada completa

Descripción de la vacante

Amgen seeks a Director of U.S. Consumer Marketing to shape patient and caregiver understanding of Sjögren's disease.

You will build a comprehensive consumer strategy for a first-in-class therapy, lead integrated omnichannel campaigns, and partner with HCP Marketing, Medical, and Patient Advocacy to drive a connected launch. You will oversee a high-performing team, translate insights into action, and ensure an impactful patient journey from awareness to engagement and care decisions.

Formación

• Doctorate degree and 4 years of marketing experience; OR
• Master's degree and 8 years of marketing/commercial experience; OR
• Bachelor's degree and 10 years of marketing/commercial experience.

Responsabilidades

• Set the U.S. consumer strategy and launch plan for dazodalibep.
• Build and lead a high-performing consumer marketing team.
• Lead campaigns across channels to increase disease awareness.
• Develop a connected patient journey with education and onboarding touchpoints.
• Partner with advocacy, medical, and cross-functional teams to ensure integrated launches.
• Manage budgets and monitor performance to maximize impact.

Conocimientos

Leadership

Marketing strategy

Omnichannel campaigns

Team development

Cross-functional leadership

Educación

Doctorate degree

Master's degree

Bachelor's degree

Descripción del empleo

Career Category

Marketing

Job Description

At Amgen, if you feel like you are a part of something bigger, it's because you are. Our shared mission-to serve patients living with serious illnesses-drives all that we do.

Since 1980, we have helped pioneer the world of biotech in our fight against the world's toughest diseases. With our focus on four therapeutic areas -Oncology, Inflammation, General Medicine, and Rare Disease- we reach millions of patients each year. As a member of the Amgen team, you will help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lie within them, you will thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

What you will doLet's do this. Let’s change the world. Sjögren's disease is a chronic autoimmune condition with significant unmet need and no approved disease-modifying therapies. As Director, U.S. Consumer Marketing, you will shape how patients and caregivers understand the disease and engage with their care. You will lead consumer strategy for dazodalibep, one of Amgen's important upcoming Rare Disease launches, building awareness and helping patients take informed next steps-from recognizing the impact of Sjögren's to having meaningful conversations with their healthcare providers.This is an opportunity to build a consumer marketing program for a new category, connect patient needs with the broader brand strategy, and help drive launch impact. You will lead integrated campaigns and patient touchpoints across channels, build and develop a high-performing team, and work closely with HCP Marketing, Patient Advocacy, Medical, Market Access, and other partners to create a connected experience for patients and caregivers. This individual will have deep patient marketing experience and brand launch experience.

Key Responsibilities

• Set the U.S. consumer strategy and launch plan, translating patient and caregiver needs into clear priorities, measurable objectives, and an integrated omnichannel approach.
• Build and lead a high-performing consumer marketing team; coach and develop talent, set clear accountability, and foster an inclusive, collaborative culture.
• Lead insight-driven campaigns and creative across channels such as video, digital, social, website, email/CRM, point of care, and media to increase disease awareness and encourage informed patient action.
• Develop a connected patient journey that aligns consumer communications, education, engagement, and appropriate onboarding and support touchpoints.
• Lead presence at society and advocacy meetings; support field-based marketing in the execution of local and digital patient and family educational events.
• Maintain a deep understanding of the competitive landscape, customer insights, and market dynamics to inform commercial strategy and identify opportunities for growth.
• Partners with Patient Advocacy, patient leaders, and relevant organizations to inform strategy, build trusted relationships, and support appropriate educational and engagement programs.
• Work in close partnership with HCP Marketing and cross-functional teams to connect patient and HCP strategies and deliver a consistent, coordinated launch experience.
• Use market research, audience insights, and performance data to optimize messaging, creative, channel mix, and investment; track consumer engagement and campaign effectiveness.
• Lead agency and media partners, manage budgets and promotional investments, and monitor performance to maximize the impact and efficiency of launch resources.
• Maintain a strong understanding of patient needs, market dynamics, and the evolving competitive landscape; translate insights into recommendations and opportunities for growth.
• Model Amgen Values and foster collaboration, innovation, accountability, and high performance across the consumer team and broader launch organization.

Basic Qualifications

• Doctorate degree and 4 years of marketing experience; OR
• Master's degree and 8 years of marketing/commercial experience; OR
• Bachelor's degree and 10 years of marketing/commercial experience.

Preferred Qualifications

• MBA preferred.
• Demonstrated success leading pharmaceutical or biotechnology product launches.
• Experience launching first-in-class therapies building markets in areas of high unmet need preferred.
• Demonstrated success leading through ambiguity and rapidly evolving competitive landscapes.
• Experience building commercial organizations and leading teams through pre-launch and launch preferred.
• Significant U.S. marketing experience with integrated commercial strategy development.
• Experience hiring, coaching, and developing high-performing teams.
• Strong cross-functional leadership and execut