Director, Strategy

Publicis Groupe; Philadelphia (Philadelphia County); On-site; USD 129,000 - 186,000; Full time

Job summary

PHM, the leading health media agency, seeks a Director of Strategy to manage daily client needs and lead the Strategy team. You will report to the Director or VP of Strategy and drive the overall media plan for healthcare brands.

You will oversee client relationships, guide media channel mix and initial budgeting, and collaborate with other capability leaders to ensure strategic alignment and continuous improvement across accounts.

Qualifications

• 5-7+ years of media planning experience.
• 2+ years of HCP media strategy experience.
• 2+ years of management experience.
• 2+ years of cross-channel media planning experience.

Responsibilities

• Oversee the media strategy for client accounts as a primary client lead.
• Understand the role of media channels in a plan and guide implementation.
• Support senior leaders and mentor the Strategy team.
• Manage a team of direct and indirect reports across onboarding, performance, and training.
• Lead multiple accounts with accountability for deliverables, timelines, and budgets.
• Collaborate with internal leaders to align deliverables with client needs.
• Drive continuous improvement and participate in new business efforts.

Skills

Media planning

HCP media strategy

Team leadership

Cross-channel planning

Job description

Company description

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.

Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.

Overview

The Director, Strategy defines daily functional management of client needs and lead the day to day work of the Strategy team. You will report to either the Director, Strategy or VP, Strategy.

Responsibilities

• You will serve as one of the critical client leads overseeing the media strategy
• You will possess in-depth understanding of the role of media channels in a plan
• You will further develop your expertise in different media research tools
• You will provide support the VP, Strategy and other senior leaders in the planning
• You will manage a team of direct and a larger team of indirect reports managing them in:
  • Onboarding
  • Performance Management
  • Provide training processes and tools
  • Manage and delegate team workload
  • Coach team to achieve client and agency requests
• You will manage multiple accounts and will transition between them conducting the following activities:
  • You will be accountable to the team's deliverables and outcomes
  • You will provide the initial feedback on media strategies, timelines, and deliverables in partnership with other teams
  • You will provide input to client to help shape their marketing priorities
  • You will develop a daily relationship with appropriate clients on assigned brands
  • You will oversee overall media strategy, approach, and plan on each account
  • You will manage the media channel mix and initial budget allocation & rationale
  • You will represent the interests of other capability teams in client and agency partner meetings
• You will collaborate with internal leaders to ensure strategic agreement of deliverables with client needs
• Push for continuous improvement of self, team, and client deliverables
• You will be responsible for organic growth efforts on your account and may be asked to assist in new businessefforts

Qualifications

• 5-7+ years media planning experience
• 2+ years recent HCP Media Strategy Experience
• 2+ years management experience
• 2+ year of cross-channel media planning experience

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

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Compensation Range: USD $129,485.00 - USD $186,060.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/21/2026.