Director/Sr. Director, Strategic Partner Marketing and GTM Strategy

Salesforce, Inc.; Chicago (IL); On-site; USD 182,000 - 305,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Employee stock purchase program

Parental leave

Job summary

Salesforce, Inc. is seeking a senior go-to-market leader to orchestrate content, launches, and enablement for joint solutions with AI and technology partners.

You’ll shape target segments, positioning, and sales plays, collaborating with Product, PMM, Partner Sales, BD, and Communications to ensure coherent messaging and successful market adoption. You will lead a team responsible for launch strategy, partner content, and post-launch enablement, while developing compelling demos and storytelling

Qualifications

• Experience leading content, product marketing, or technical marketing in enterprise technology.
• Ability to explain complex solutions clearly and build compelling demos, content, and enablement.

Responsibilities

• Lead content, launches, and enablement materials for joint Salesforce solutions with AI/tech partners.
• Shape go-to-market strategy for joint solutions with Product, PMM, Partner Sales and partners.
• Create messaging, demo narratives, and customer/sales-ready content.
• Own integrated launch plan, coordinating multiple teams and timelines.
• Build and lead a team for launch GTM strategy, content, and enablement.

Skills

Content marketing

Product marketing

Technical marketing

Cross-functional collaboration

Job description

Job Category

Operations

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Experience

Lead the content, launches, and support the creation of enablement materials that help customers understand and use Salesforce's joint solutions with leading AI and technology partners.

Shape the go-to-market approach for each joint solution: who we're targeting, how we position it, and how we take it to market together with Product, Product Marketing, Partner Sales, and our partners.

You'll work closely with Product and Business Development to understand what we're building together, explain its value, and turn it into clear messaging, compelling demo narratives, and useful content for customers and sales teams.

You'll partner with the Strategic Technology Partner Marketing leader, who owns the ongoing partner marketing relationships, overall marketing strategy, and joint marketing plans. Together, you'll connect major launches with the programs that follow.

You are the single point of accountability for bringing each strategic partnership to market. Build and lead a team responsible for launch GTM strategy, partnership content, launch execution, and technical enablement. You orchestrate Product, PMM, STP Partner Marketing, Partner Sales and Programs, BD, and Communications toward one plan, one timeline, and one set of outcomes.

Get involved early as partnerships take shape. Help Product and Business Development identify the use cases, demonstrations, and assets that support a successful launch and are built to and approved against the STP marketing plan and partner commitments. Carry that work through announcement day and continue developing the materials that support selling and adoption.

What You'll Actually Be Doing

• Orchestrate the launch GTM. You are the accountable leader for the plan, from early partnership shaping through announcement and post-launch adoption. Partner with Product from day one on roadmap, use cases, and what's ready, so the launch plan reflects what we're actually building. Define target segments, positioning, sales plays, and the customer journey. Thread PMM's product messaging through every asset. Align Partner Sales and Programs on co-sell and enablement. Keep the plan consistent with the STP marketing plan and partner commitments. Drive decisions, resolve conflicts, and make sure nothing falls through the cracks.
• Partnership messaging and content. Explain what each joint solution does, who it's for, and how it helps customers. Develop messaging hierarchies in partnership with PMM to show how these partnerships fit the broader Salesforce product marketing strategy and keep messaging consistent across teams.
• Launch planning and execution. Own the integrated launch plan and timeline, including announcement content, demo narratives, executive presentations, and sales readiness. Coordinate Partner Marketing, PMM, Product, Communications, Partner Sales and Programs, and Sales Enablement. Be the one accountable for delivery.
• Product demonstrations and technical storytelling. Work with product experts and the partner solutions team to show how the solutions work through demos, videos, presentations, and practical use cases.
• Content after launch. Keep materials current and build new content in line with the campaign and adoption priorities STP Partner Marketing sets (including first call decks, content sessions, and workshops), developed with Partner Sales and Programs so enablement reaches the field and partners.
• Team leadership. Build and develop the team, set priorities, manage the content and launch budget, and establish a clear process for requests, reviews, and delivery.

You're Our Person If...

• Experience leading content, product marketing, or technical marketing in enterprise technology.
• Strong product and technical fluency, with the ability to explain complex solutions clearly.
• A track record of leading launches and creating effective demos, content, and enablement.
• Experience working across Product, Business Development, Sales, Communications, and Partner Marketing.
• Strong editorial judgment and the ability to connect product capabilities to customer needs.
• Experience building teams, managing budgets, and delivering work in fast-moving environments.
• Experience building GTM strategies for product or partner launches, including segmentation, positioning, and sales motion.
• Proven ability to influence and align cross-functional teams (Product, PMM, Sales, Partner Programs, Communications) without leaving anyone behind.

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. Know your rights: workplace discrimination is illegal.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $181,700 - $304,700 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $218,100 - $332,600 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.