Director, Solution Marketing — Remote Industry Leader

Hyland; United States; Remote; USD 160,000 - 190,000; Full time

Job summary

Hyland is seeking a Director of Solution Marketing to lead strategy, messaging, and go-to-market initiatives across industries. You will guide multiple industry-aligned teams and partner with product and sales to drive revenue growth.

The role requires 10+ years in B2B marketing with proven leadership, translating product capabilities into customer value, and strong communication in a large, matrixed organization.

Qualifications

• 10+ years of experience in B2B product or solution marketing, including team leadership.
• Excellent written and verbal communication skills.
• Experience translating product capabilities into meaningful customer value.

Responsibilities

• Define and guide clear, differentiated messaging and positioning for Hyland's industry solutions in partnership with product management and cross-functional stakeholders.
• Lead go-to-market strategy, including segmentation, ideal customer profiles, and persona-based messaging.
• Plan and execute product and solution launches with cross-functional alignment across product, sales, and demand generation teams.
• Build, lead, and develop a high-performing team of solution marketers, fostering accountability, collaboration, and continuous improvement.
• Identify industry trends, customer needs, and competitive insights to inform strategy and positioning.
• Partner with product, sales, demand generation, and customer success teams to drive pipeline growth and revenue outcomes.

Skills

Team leadership

Communication skills

Education

MBA or advanced degree

Job description

Hyland is seeking a Director of Solution Marketing to lead strategy, messaging, and go-to-market initiatives across industries. You will guide multiple industry-aligned teams and partner with product and sales to drive revenue growth.

The role requires 10+ years in B2B marketing with proven leadership, translating product capabilities into customer value, and strong communication in a large, matrixed organization.