Director, Social Media & Influencer Marketing

Mia-Aesthetic; Phoenix (AZ); Sur place; USD 150 000 - 230 000; Plein temps

Résumé du poste

Mia Aesthetics seeks a strategic, creative Director of Social Media & Influencer Marketing to lead our organic social and influencer efforts across national and clinic accounts.

The role sets the vision, creative direction, and performance standards for Mia’s social ecosystem, driving engagement, growth, and measurable business results with a data-driven approach.

Qualifications

• 7+ years in social media, influencer marketing, or brand marketing.
• Proven ability to develop and execute multi-account strategies.
• Strong creative judgment with data-driven decision-making.
• Experience across consumer brands in healthcare or aesthetics is a plus.

Responsabilités

• Lead organic social and influencer strategy across platforms.
• Set vision, direction, and performance standards for the social ecosystem.
• Build and manage location-based teams with clear workflows.
• Develop content pillars, series, and platform-specific strategies.
• Establish KPIs, dashboards, and attribution with cross-functional partners.

Connaissances

Social strategy

Influencer marketing

Team leadership

Content creation

Analytics & reporting

Healthcare/ aesthetics domain

Outils

Sprout Social

SocialPilot

Hootsuite

Description du poste

Description

Mia Aesthetics is seeking a strategic, creative, and performance-driven Director of Social Media & Influencer Marketing to lead our organic social media and influencer strategy across the national brand, clinic locations, surgeons, and social platforms.

This leader will set the vision, creative direction, operating structure, and performance standards for Mia’s social ecosystem while building a differentiated brand presence that drives engagement, growth, and measurable business results.

Requirements

Social Media Strategy & Creative Direction

• Own Mia’s organic social strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms.


• Develop distinct strategies for national, location, and surgeon accounts.


• Establish content pillars, creative concepts, recurring series, and platform-specific strategies.


• Maintain a recognizable, culturally relevant, and differentiated brand voice.


• Use performance data and trends to identify which content, formats, and creators should be scaled or adjusted.

Team Leadership & Operations

• Lead and develop Mia’s social media and influencer marketing organization.


• Establish clear roles, workflows, accountability, and performance expectations.


• Manage social leaders and ensure location-based teams are effectively supported.


• Build efficient processes for content planning, approvals, publishing, analytics, and account governance.


• Create a culture of creativity, experimentation, accountability, and continuous improvement.

Influencer Marketing

• Own Mia’s influencer marketing strategy, including creator selection, partnerships, compensation, deliverables, and performance standards.


• Develop relationships with influencers, creators, patient ambassadors, and strategic partners.


• Ensure partnerships produce authentic content that supports organic social, paid media, brand awareness, and patient acquisition.


• Track influencer performance, including engagement, leads, consultations, deposits, procedures, and ROI.

Analytics & Business Impact

• Establish KPIs and dashboards to measure account, content, employee, location, surgeon, and campaign performance.


• Monitor reach, engagement, video performance, follower growth, inquiries, leads, consultations, and booked procedures.


• Translate social performance into clear recommendations and action plans.


• Partner with CRM, paid media, sales, and analytics teams to improve attribution from social engagement to patient acquisition.


• Identify high-performing organic content that can be scaled through paid media and other marketing channels.

Content Production

• Partner with content production teams to establish creative priorities, briefs, and deliverables.


• Ensure shoots generate high-quality, reusable assets across social, paid media, email, SMS, and patient education.


• Balance professional production quality with authentic, platform-native content.

Qualifications

• 7+ years of experience in social media, influencer marketing, digital content, or brand marketing.


• 3+ years of people-management experience.


• Proven experience developing and executing social strategies for consumer-facing brands.


• Deep understanding of Instagram, TikTok, Facebook, YouTube, and emerging platforms.


• Strong knowledge of influencer marketing, creator partnerships, and performance measurement.


• Experience managing multi-account or multi-location social environments preferred.


• Strong creative judgment combined with analytical and performance-driven decision-making.


• Experience with social media management and analytics platforms such as Sprout Social, SocialPilot, Hootsuite, or similar.


• Strong leadership, communication, organizational, and project-management skills.


• Experience in healthcare, aesthetics, beauty, hospitality, lifestyle, or another visually driven consumer brand preferred.