Director, Social Media

OpenKrill; United States; Hybrid; USD 105,000 - 155,000; Full time

Job summary

Real Chemistry, a global healthcare communications and marketing agency, seeks a Director of Social Media to lead platform-native programs and drive impact for healthcare clients. The role blends strategy, content, paid media fluency, and data-driven execution across multiple books of business.

You’ll lead day-to-day client engagements, coach teams, and collaborate with stakeholders while championing responsible AI adoption and compliant, high-quality work.

Qualifications

• 7–10 years in social media or digital marketing in healthcare or regulated industries.
• Agency experience in client-facing role managing multiple accounts.
• Experience leading teams and developing direct or indirect reports.
• Balance hands-on client work with leadership and business development support.
• BA or equivalent degree; understanding FDA, fair balance, adverse event and client review considerations preferred.

Responsibilities

• Lead integrated social media programs across organic, paid and influencer workstreams.
• Serve as day-to-day client lead in planning meetings and provide clear insights.
• Turn analytics into actionable recommendations and senior-level narratives.
• Champion responsible AI adoption in social workflows and maintain compliance.

Skills

Social media leadership

Healthcare context experience

Agency client-facing experience

Team leadership

Business development support

Education

College degree

Tools

Meta Business Manager

LinkedIn Ads

Sprinklr

Sprout Social

Brandwatch

Microsoft Office

Canva

Job description

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.

Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities.

Discover your purpose. Embrace innovation. Experience #LifeatRealChem.

Real Chemistry is looking for a Director, Social Media to join our growing Activation team and lead smart, platform-native social work that drives meaningful impact for healthcare clients.

For us, social isn’t just a channel — it’s a craft. Our Social Media team blends deep healthcare expertise with sharp strategy, standout content, paid media fluency and data-driven execution to help clients show up with purpose across platforms. As Director, you’ll be a day-to-day lead across multiple books of business, helping teams move from big ideas to smart execution while coaching people, guiding clients and raising the quality of the work.

This is a hybrid role, based in any of our US offices—including New York City, Boston, Chicago, Carmel, or San Francisco—or remotely within the US, depending on team and business needs. This role will primarily support East Coast working hours; candidates based in other time zones may be considered if they are comfortable working East Coast hours.

What You’ll Do:

Social Leadership, Strategy & Business Impact

• Lead integrated social media programs across organic, paid and influencer workstreams, translating strategy into smart, compliant, platform-native execution.
• Lead complex client engagements with confidence, helping teams deliver strategic, high-quality work that drives measurable impact.
• Bring clarity and momentum to client programs by pairing strong creative instincts, sharp copy and smart storytelling with organized, insight-led execution.

Client Partnership, Meetings & Storytelling

• Serve as a trusted day-to-day client lead, running recurring, ad-hoc and planning meetings with confidence, clarity and a little spark.
• Connect the dots across social, paid, influencer and performance data, turning analytics into clear insights, recommendations and senior-level narratives.
• Stay one step ahead of client needs, bringing thoughtful solutions, clear next steps and a steady hand to help programs run smoothly from planning through execution.

AI, Innovation & Smarter Social Operations

• Champion responsible AI adoption across social workflows, using tools like Microsoft Copilot, Canva, social listening platforms and analytics dashboards to improve research, ideation, content development, reporting and presentations.
• Help teams use AI with good judgment, keeping healthcare accuracy, client privacy, compliance and brand standards at the center.

Business Growth & New Opportunities

• Partner with colleagues to identify opportunities to expand, refine or elevate social media programming across existing accounts.
• Contribute to growth opportunities by shaping smart social POVs, strategic recommendations and pitch-ready thinking.

This Position is a Perfect Fit for You if:

Mindset, Ownership & Leadership Style

• You’re a confident, curious social leader who loves the pace of platform change but keeps the work grounded, strategic and reputable.
• You can zoom out to spot patterns, connect insights to business opportunities and zoom in to make the strategy, copy, storytelling and details sharper.
• You enjoy coaching people, building trust with clients and living our values: Best Together, Impact-Obsessed, Excellence Expected, Evolve Always and Accountability with an “I.”

What Experience & Skills You Should have:

Experience, Leadership & Healthcare Context

• 7–10 years of social media, digital marketing or integrated communications experience, ideally in healthcare, biotech, pharma or another regulated industry.
• Agency experience in a client-facing role, with the ability to manage multiple accounts, assignments and stakeholders at once.
• Experience leading teams, managing performance and supporting the development of direct or indirect reports.
• Comfort balancing hands‑on client work with team leadership, internal initiatives and business development support.
• College degree required; BA or equivalent preferred; understanding of FDA, fair balance, adverse event and client review considerations preferred.

Social, Paid, Influencer, Analytics & Tools

• Deep understanding of social platforms, audience behavior and content best practices across organic, paid and influencer-led programs.
• Experience building strategic plans, channel recommendations, paid social approaches and insight‑led performance narratives for senior stakeholders.
• Fluency with social buying, publishing, listening, analytics and AI‑enabled tools, including platforms such as Meta Business Manager, LinkedIn Ads, Sprinklr, Sprout Social, Brandwatch, Microsoft Office and Canva.
• Strong communication, organization and judgment, with the ability to synthesize inputs, shape strong copy, delegate effectively and keep work moving.

Pay Range: $105,000 - $155,000

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job‑related, non‑discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here.

We believe we can do our best when feeling our best, which is why we’ve put together a benefits program designed to give you the support you and your family need at every stage of life. Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vison plans, and support in saving for the future. Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning. Learn more about our great benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com.

At Real Chemistry, we believe we’re at our best when we’re connected. Our Real Hybrid and Regional Teams (Real HART) approach is designed to foster collaboration, learning, innovation, and meaningful relationships while providing flexibility where appropriate. Because our workforce spans multiple countries, regions, and client needs, work arrangements may vary by role and location. Some positions offer hybrid or remote flexibility, while others require regular in‑office presence. For example, certain teams and regions, including some of our UK operations, have office‑based requirements. Your recruiter will discuss the specific expectations for the role you’re pursuing during the interview process and keep you informed throughout the hiring journey. For employees located within a one-hour commute of a Real Chemistry office, we require in‑person attendance two days per week, either from a Real Chemistry office or when working onsite with clients. Employees in regions without a nea