Director, Social Media

Sacramento Kings; Sacramento (CA); On-site; USD 100,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) with company matching

Paid time off and holidays

Parental leave

Life insurance and disability

Wellness resources

Cell phone stipend

Season tickets and team perks

Job summary

Sacramento Kings is seeking a Director of Social Media to lead strategy and day-to-day execution for the organization, its arena, and affiliated teams. You will drive digital storytelling, grow a global fanbase, and craft distinctive online experiences.

You will manage a team of five, collaborate across departments, and guide paid and organic social programs to optimize engagement and brand growth. This senior role requires strong leadership and strategic vision.

Qualifications

• At least 6 years in social media, digital content, journalism, communications, broadcasting, or related field.
• Significant experience leading social media strategy and multimedia storytelling for a prominent consumer, sports, entertainment, or global brand.
• At least 5 years of experience managing and developing team members in fast-paced environments.
• Experience managing brand accounts across major social platforms and evaluating emerging platforms.
• Strong understanding of content strategy, community engagement, paid social, creator partnerships, platform optimization, and digital performance measurement.
• Ability to translate cultural and industry trends into brand-appropriate content and fan experiences.
• Excellent writing, editing, verbal communication, and presentation skills with attention to detail.
• Sound judgment and timely decision-making in high-visibility scenarios.
• Strong leadership, collaboration, responsiveness, and customer-service mindset.
• Proficiency with contemporary social publishing, analytics, content management, productivity, and AI tools.
• Willingness to work days, evenings, weekends, holidays, and travel.

Responsibilities

• Develop and lead an integrated social media strategy that supports organizational priorities and increases audience engagement.
• Guide platform-specific storytelling across Instagram, TikTok, X, and YouTube.
• Lead social coverage for home/away games, live events, and key moments across brands.
• Oversee timely, compelling content while upholding brand voice and editorial standards.
• Manage integration of marketing campaigns and partnerships across social platforms, including planning and reporting.
• Develop paid social, creator, and influencer strategies to grow audiences.
• Set performance goals and use analytics to improve content and engagement.
• Monitor platforms and trends to enhance digital fan experience.
• Lead community engagement, reputation management, and escalation of sensitive issues.
• Recruit and develop a high-performing social media team; foster collaboration and growth.
• Build cross-department relationships and provide responsive support to partners.
• Support additional digital initiatives as assigned.

Skills

Leadership

Social media strategy

Multimedia storytelling

Team management

Brand accounts management

Content strategy

Writing and editing

Communication and presentation

Decision making

Analytics and social listening

AI tools proficiency

Flexibility schedule

Tools

Adobe Creative Cloud

Camera systems

Content management platforms

Sports-content distribution tools

Job description

The Director of Social Media leads the organization’s social media strategy and oversees its day-to-day execution across the Sacramento Kings, Golden 1 Center, and Stockton Kings.

This leader is responsible for advancing the organization’s digital storytelling, growing and engaging its global fanbase, and creating distinctive online experiences that strengthen connections between fans and our brands. The Director will lead, coach, and support the professional development of approximately five full-time and part-time team members while collaborating closely with partners throughout the organization.

Key Responsibilities

• Develop and lead an integrated social media strategy that supports organizational priorities, strengthens brand affinity, and increases audience engagement.
• Guide platform-specific storytelling across social media (Instagram, Tik Tok, X, YouTube).
• Lead the planning and execution of social coverage for home and away games, live events, organizational announcements, and other key moments across all brands.
• Oversee the development of timely, compelling, and culturally relevant content while maintaining brand voice, editorial standards, and platform best practices.
• Manage the integration of marketing campaigns and corporate partnerships across social platforms, including ideation, planning, activation, and performance reporting.
• Develop and oversee paid social media, creator, and influencer strategies that support audience growth and organizational objectives.
• Establish performance goals and use audience insights, social listening, and analytics to evaluate results, identify opportunities, and continually improve content and engagement strategies.
• Monitor emerging platforms, technologies, audience behaviors, and cultural trends, recommending thoughtful and innovative ways to enhance the digital fan experience.
• Lead community engagement practices, including audience interaction, reputation management, and the appropriate escalation of sensitive or high-impact issues.
• Recruit, lead, coach, and develop a high-performing social media team. Establish clear priorities, encourage collaboration, and create opportunities for professional growth.
• Build strong relationships across departments and provide responsive, solutions-oriented service to internal and external partners.
• Support additional digital and organizational initiatives as assigned.

Qualifications

Required

• At least 6 years of relevant experience in social media, digital content, journalism, communications, broadcasting, video production, or a related field.
• Significant experience leading social media strategy and multimedia storytelling for a prominent consumer, sports, entertainment, or global brand.
• At least 5 years of experience managing and developing team members, establishing priorities, and delivering results in a fast-paced environment.
• Demonstrated experience managing brand accounts across major social platforms, with the ability to evaluate and adopt emerging platforms based on audience and business needs.
• Strong understanding of content strategy, community engagement, paid social media, creator partnerships, platform optimization, and digital performance measurement.
• Proven ability to translate cultural and industry trends into relevant, brand-appropriate content and fan experiences.
• Excellent writing, editing, verbal communication, and presentation skills, with exceptional attention to detail.
• Sound judgment and the ability to make timely decisions in high-visibility, rapidly changing situations.
• Strong leadership, collaboration, responsiveness, and customer-service skills.
• Proficiency with contemporary social publishing, analytics, content management, productivity, and artificial intelligence tools.
• Ability to work a flexible schedule that regularly includes days, evenings, weekends, and holidays, as well as travel.

Preferred

• Experience working in professional sports, live entertainment, media, or another real-time content environment.
• Familiarity with the NBA, Sacramento Kings, entertainment, and contemporary culture.
• Working knowledge of creative production tools such as Adobe Creative Cloud, mobile and professional camera systems, content management platforms, and sports-content distribution tools.

Compensation:

• Base Salary Range: $100,000–$110,000, plus eligibility for an annual discretionary bonus.

Total Rewards Package:

• Medical, dental, and vision coverage for employees and eligible dependents
• 401(k) with company matching contributions
• Self-Directed Time Off, 11 paid holidays, and Summer Fridays
• Paid parental leave
• Company-paid life insurance and long-term disability coverage
• Employee Assistance Program and wellness resources
• Cell phone stipend
• Sacramento Kings season tickets, concert access, Team Store discounts, parking, and other exclusive team member perks