Director, Social

Stella Rising; New York (NY); On-site; USD 130,000 - 150,000; Full time

Job summary

Stella Rising in the New York Metropolitan area seeks a Director of Social to lead the Social department, shaping strategy, ensuring client satisfaction, and driving a high-performing paid social team.

Collaborating with the VP of Social and senior leadership, you will drive innovation, test partnerships with Meta and TikTok, and pursue new business while mentoring the next generation of social talent.

Qualifications

• Extensive experience across diverse Social Media platforms including Meta, TikTok, Pinterest, Snap, Reddit, and LinkedIn.

Responsibilities

• Provide visionary leadership to the Social team and align with industry trends.
• Lead and mentor the senior Social team, ensuring excellence and growth.
• Serve as a senior point of contact for key clients, aligning Social strategies with business objectives.
• Manage client satisfaction and explore opportunities for account growth.
• Oversee Social Media execution across the department and identify opportunities for improvement.
• Drive client acquisition and business development efforts.
• Stay abreast of industry trends and innovations in Social, driving new strategies and partnerships.

Job description

Stella Rising is the leading marketing and media agency for spirited, high-growth consumer brands and service companies.

As Director, Social, your leadership role is integral to shaping the strategic direction of the Social department, ensuring client satisfaction, nurturing a high-performing paid social media team, and maintaining the agency’s competitive edge in the digital marketing landscape. This role encompasses driving innovation, refining processes for seamless execution, and formulating advanced media strategies to achieve objectives for both clients and the agency.

In collaboration with the VP of Social, your efforts in aligning the Social department’s goals with the broader objectives of the company are crucial. This ensures Social initiatives both amplify and align with leadership direction. You will partner with Senior leadership to ensure that Social strategies are in sync with client marketing goals and the overall direction of the company. Furthermore, your role involves essential cross-channel collaboration, enhancing the effectiveness of the agency's marketing efforts.

Another significant aspect of your position is to drive new business and organic growth through strategic testing and partnerships. This involves identifying opportunities for improvement, streamlining processes, and staying updated with the latest innovations and best practices in Social. Collaborating with key partners, like Meta and TikTok, ensures the department remains at the forefront of the industry.

A final key element of your role is team and thought leadership. Guiding the growth and advancement of your senior social team members, you will play a pivotal role in ensuring they are not only highly skilled social experts but strong managers that can develop our next generation of social talent. Your success will depend on their competence to meet the ever-changing needs of our growing team and client roster, drive innovation, and to actively contribute to thought leadership, including their ability to help identify opportunities for case studies and awards. This position must be located in the New York Metropolitan area.

Regular Responsibilities, not limited to:

• Provide visionary leadership to the Social team, aligning with industry trends and best practices.
• Serve as a key voice of the agency’s overarching Social strategy, connecting the dots between day-to-day execution and the agency's larger business priorities.
• Lead and mentor the senior Social team, fostering a culture of excellence and continuous learning.
• Serve as a senior point of contact for key clients, aligning Social strategies with their business objectives.
• Manage client satisfaction and explore opportunities for account growth.
• Oversee Social Media execution across the department, identifying strategic gaps and opportunities for improvement.
• Drive client acquisition and business development efforts.
• Explore market expansion and new business opportunities.
• Develop client retention strategies and upsell additional services for organic account growth.
• Stay abreast of industry trends and technological advancements in Social, driving innovation within the department including new strategies, tools, and partnerships.
• Establish thought leadership in the Social Media industry through contributions to publications and participation in industry events.
• Empower and delegate responsibilities to the Social team, encouraging their growth and development.
• Foster a collaborative and innovative team culture.

Required Skills and Qualifications:

• Extensive experience across diverse Social Media platforms, including Meta, TikTok, Pinterest, Snap, Reddit, and LinkedIn, with a nuanced understanding of each, ensuring comprehensive campaign oversight.
• Established success in driving new business opportunities, conducting insightful account audits, and producing thought-provoking leadership content like blog posts and webinars.
• Proven ability to cultivate, inspire, and unify teams, with a commitment to mentoring and professional growth.
• Unwavering focus on precision and excellence in campaign execution, paired with a collaborative and integrative team approach.
• Demonstrated foresight and analytical thinking, with a knack for anticipating challenges and crafting effective, innovative solutions.
• Exceptional written and verbal communication skills, ensuring clarity, influence, and constructive dialogue within the team and with senior-level clients.
• Advanced skills in MS PowerPoint, Word, and Excel, fostering robust data analysis, insightful reporting, and compelling presentation creation.

Stella Rising is a women-led company that prizes diversity, creativity, hard work and intelligence, while keeping warmth, balance and human understanding at the core of our values. Named Ad Age Best Workplace and Inc Best Workplace for multiple years running, the company fosters an energetic and collaborative work environment where employees come first. In addition to surprising and delighting our team, we offer an environment where employee learning and recognition is prioritized. We take care of our team through a highly competitive benefits package that includes health, vision, dental, life insurance, a 401k with company match, wellness and technology reimbursements, home office setup support, over seven weeks of PTO, and Summer Fridays.

Due the volume of candidates that typically apply, we will only contact qualified candidates. THIS COMPANY IS AN EQUAL OPPORTUNITY EMPLOYER

Salary Range: $130,000 - $150,000

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