Director, Search Marketing, Americas

Lego Group; Boston (MA); Hybrid; USD 169,000 - 254,000; Full time

Benefits offered by this job

Bonus program

Headspace app access

Colleague discount

Life & disability insurance

Job summary

The LEGO Group in Boston, MA is seeking a Director of Search Marketing for the Americas to lead paid and organic search initiatives across retailers in the US, Canada, Mexico, and beyond. You will manage a multi-million-dollar budget, partner with platforms like Amazon Ads and Google, and shape strategy for AI-powered shopping experiences.

You will oversee a team of six specialists based in Boston and Toronto, drive cross-functional collaboration, and deliver measurable commercial growth while

Qualifications

• Leadership experience managing cross-functional search programs.
• Experience with paid and organic search across multiple retailer platforms.
• Experience forecasting and budgeting across geographies and channels.
• Proven ability to translate data into commercial results.

Responsibilities

• Lead a team of six specialists across Boston and Toronto.
• Define Americas search marketing strategy for retailer platforms and marketplaces.
• Drive performance across retail media networks while maintaining strong commercial outcomes.
• Collaborate with eCommerce, sales, and finance to align investment plans.

Skills

Leadership

Team management

Budget management

Retail search

Strategy

Tools

Excel

SQL

R

Python

Google Ads

Job description

## Director, Search Marketing, AmericasApply: Boston Hub: Full time: Posted Yesterday: 0000038416**Job Description**Just imagine helping shape how shoppers discover LEGO retailers across the US, Canada, Mexico, and Brazil as search continues to evolve. Then make it real.**About the role**As our Director, Search Marketing, Americas, you'll lead a search marketing team responsible for driving commercial performance across multiple retailer platforms and geographies. You'll manage a multi-million-dollar search investment, guide strategy across paid and organic search, and help define the future direction of eCommerce marketing in the Americas. Reporting to the VP, Head of Americas B2B eCommerce, you'll work across marketing, sales, operations, finance, and platform partners to deliver strong business outcomes while building capabilities for the next generation of online shopping.**Required Qualifications*** Leadership proficiency in search marketing programs across platforms such as Amazon, Criteo, Google, and emerging search channels.* Demonstrated experience in having managed high-performing teams and external partner relationships.* Executed hands-on keys search advertising campaigns within retailer eCommerce environments or media agencies.* Directed marketing investment planning, forecasting, and budget management across multiple channels and geographies.* Built search strategies that delivered measurable growth through paid and organic search programs.* Delivered commercial results through retailer media platforms and lower-funnel acquisition initiatives.**Preferred Qualifications*** Applied retail search and SEO practices, including generative and agentic search optimization approaches.* Used analytical tools such as Excel, SQL, R, or Python to evaluate marketing performance.* Worked within a consumer packaged goods brand, media agency, or retailer advertising organization.* Partnered directly with platforms such as Amazon Ads, Walmart Connect, Roundel, Google, Criteo, or similar organizations.**What you'll build*** Lead a team of six specialists across Boston and Toronto responsible for paid and organic search execution.* Shape the Americas search marketing strategy across retailer platforms and online marketplaces.* Drive performance across retail media networks while maintaining strong commercial outcomes.* Build trusted partnerships with eCommerce leaders, commercial stakeholders, and media teams.* Develop test-and-learn roadmaps focused on retailer innovation opportunities.* Help the organization prepare for AI-powered and agentic shopping experiences.If you've worked in a role where you identified high-value search opportunities, allocated investment efficiently, and led functional specialists to deliver measurable business growth, you'll feel at home here. What matters most is combining strong technical search expertise with leadership, commercial judgment, and the ability to communicate effectively with senior stakeholders.**Life on the team**You'll join the Americas B2B eCommerce team, which brings together sales, marketing, content, and digital merchandising to help the LEGO Brand come to life online. The team works in a hybrid rhythm across Boston, Toronto, and Mexico City, staying connected through regular team meetings and in-person collaboration throughout the year. We value strong leadership, thoughtful prioritization, clear communication, attention to detail, and a commitment to continuously improving how we work.**What success looks like**Success means helping the team navigate major shifts in search technology while continuing to deliver strong commercial results. You'll work closely with direct reports, eCommerce leaders, account teams, media partners, and leadership stakeholders across the Americas. Over time, you'll help ensure the LEGO Group remains visible, relevant, and effective across retailer search environments while guiding the team into the future of agentic search optimization.**Relocation**There is no relocation budget for this role.#LI-LW2#LI-Hybrid**Compensation**The salary for this position has a range of $169,031.00 - $253,547.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.**What’s in it for you?**Here are some of what to expect:**Family** **Care** **Leave –** We offer enhanced paid leave options for those important times.**Insurances –** All colleagues are covered by our life and disability insurance which provides protection and peace of mind.**Wellbeing** – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based**Colleague** **Discount** – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.**Bonus** – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme**Your workplace –** When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.” The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.Thank you for sharing our global commitment to Children’s Rights.We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.