Director Sales & Marketing

Pacific Retirement Services, Inc.; Portland (OR); On-site; USD 99,000 - 124,000; Full time

Benefits offered by this job

Medical Insurance

401(k) with Employer Match

Profit Sharing Plan

Paid Time Off (PTO)

Employee Discount to onsite dining

Subsidized Parking

Fitness center access

Scholarships

Job summary

Pacific Retirement Services, Inc. seeks a Sales and Marketing Director for Mirabella Portland, a premier upscale senior living community, to lead the sales team and drive census, budgets, and engagement.

The role requires 5+ years in sales/marketing with leadership; Bachelor's preferred. You will partner with leadership, manage CRM data, and deliver polished community presentations to residents and stakeholders.

Qualifications

• Minimum of 5 years' experience in sales, marketing or a related field.
• Bachelor’s degree in business, communication, marketing or related field preferred.
• Prior supervisory experience including budgeting, performance management, discipline and management of employees.
• Ability to initiate prompt and appropriate action/follow-up to problems and issues.
• Proficiency in Microsoft Office programs, CRM software and social media platforms.

Responsibilities

• Provide strategic and tactical direction for marketing and sales initiatives.
• Lead all team sales efforts by managing a pipeline, recordings in CRM, deposits, and move-ins.
• Support the execution of the marketing plan and budget with staff and leadership.
• Maintain knowledge of markets, trends, and competitor activity to improve performance.
• Serve as department spokesperson and ensure CRM data accuracy and confidentiality.

Skills

Leadership

Sales leadership

Marketing leadership

CRM management

Budgeting

Supervisory experience

Microsoft Office

Communication

Education

Bachelor's degree in business, communication, marketing or related field

Tools

CRM software

Microsoft Office

Job description

Overview

Mirabella Portland, Portland's premier upscale senior living community, is seeking an experienced Sales and Marketing Director with a minimum of 5 years’ leadership experience in sales and marketing of residential living, hotel, healthcare, senior living or other hospitality settings to lead our sales team in maintaining a highly occupied community with top-notch amenities and services.

We are not a nursing home or typical retirement community. At our luxury, resort-like community, we are driven to provide our residents with the best hospitality the Portland area has to offer!

Successful candidates will find great satisfaction in making people happy through hospitality, relationship building, and in helping others develop their potential through strong, effective leadership. You will be a connector, networker, relationship builder and trusted source of information to all that you support in the sales process. You will report to the Executive Director and be supported by a leadership team that is committed to one another and the residents that they serve every day.

About the Role

Serving as the team leader, providing strategic and tactical direction for marketing and sales initiatives while also regularly contributing to the execution of these initiatives. By working collaboratively with Pacific Retirement Services (PRS) and other community interdepartmental teams, you will establish, monitor, contribute to, and ultimately achieve team and individual goals for census, budgets, prospect activity levels and other essential metrics.

Pay: $99,400k to $124,300k / annually DOE

What you’ll be doing

• Demonstrate leadership by ensuring accountability and embedding PRS Core Values—excellence, innovation, integrity, stewardship, compassion, and collaboration—into department culture at all times. Provide strategic and tactical direction to Sales and Marketing employees, lead check-in meetings, performance evaluations, and professional development, and offer ongoing one-on-one coaching and guidance.
• Lead all team sales efforts by managing a pipeline of prospects, conducting sales activities, recording notes in CRM, receiving deposits, and coordinating move-ins. Monitor personal and team progress toward goals, identify barriers, and implement creative solutions to ensure results.
• Support the execution of the marketing plan and budget in collaboration with PRS. Demonstrate professional and compelling community presentations across tours, calls, written communications, and ensure apartments are show-ready while supporting prospective residents in finish selections and renovation timelines.
• Maintain deep knowledge of the primary and secondary markets, industry trends, and competitor activity by engaging in training, reviewing professional publications, and networking. Research and advocate for innovative ways to improve the Sales and Marketing Department and overall community excellence.
• Serve as the department spokesperson, sharing updates with Executive Directors, PRS leaders, and residents. Ensure CRM data accuracy, safeguard resident and staff confidentiality (including HIPAA compliance), manage digital content, participate in community events, and lead or support cross-departmental initiatives as assigned.

About you

• Minimum of 5 years' experience in sales, marketing or a related field.
• Bachelor’s degree in business, communication, marketing or related field is preferred.
• Prior supervisory experience including budgeting, performance management, discipline and management of employees.
• Ability to initiate prompt and appropriate action/follow-up to problems and issues.
• Computer skills, including proficiency in Microsoft Office programs, customer relationship management software and social media platforms.

Working at Mirabella Portland, you'll enjoy the following benefits

• Medical Insurance: Choose from multiple plans for you and your dependents, effective the 1st of the month after hire
• Health spending accounts: pre-tax savings to help cover qualified healthcare expenses
• Health Savings Account (HSA): We contribute $$ to help cover your medical expenses. Funds roll over and are yours to keep!
• Dental & Vision Insurance: Bundled coverage and multiple options
• Life and AD&D Insurance: Company-provided coverage to help protect you and your loved ones
• Paid Time Off (PTO): Use it as you earn it—take time off when you want or choose PTO+ for extra pay.
• 401(k) with 4% Employer Match: Boost your retirement savings with every paycheck!
• Profit Sharing Plan: We contribute to profit sharing plan, helping you build savings based on company performance.
• Employee Discount to onsite dining venues – savings on meals to keep you fueled throughout your workday.
• Employee Cafeteria: Convenient onsite dining with a variety of meal options
• Scholarships: Funded by residents to support your education and professional growth.
• Subsidized Parking or Public Transportation: We help with your commute costs!
• Employee Referral Bonus Program: Invite your friends to join our team and score $$ when they’re hired
• Free! Access to our onsite fitness center and pool
• PayActiv: Flexible access to earned wages
• Resident Appreciation Bonus: An annual “thank you” from our residents recognizing your service and dedication.

We are a community of people that believe in the ideas that we age better together, we never stop learning and being engaged, and proudly embrace the vibrant Portland lifestyle.