Director, sales enablement

WRITER; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Generous PTO

Medical, dental, and vision coverage

Parental leave

Fertility and family planning support

Galleri cancer screening

HSA with company contribution

Wellness stipend

Learning and development stipend

Company stock options

401k

Annual off-sites

Job summary

WRITER is seeking a Sales Enablement Director to lead the global enablement strategy for AE and SDR teams, aligning programs to revenue goals and pipeline velocity. You will design ongoing training, onboard new hires, and continuously improve enablement through data-driven insights.

You will partner with Product Marketing, GTM leadership, and RevOps to ensure field-ready messaging and AI-native workflows, while building scalable content and an ever-advancing enablement program.

Qualifications

• 7+ years in enablement or sales leadership.
• Proven track record of architecting sales enablement programs with measurable impact.
• Experience at high-growth startups is a plus.

Responsibilities

• Own global sales enablement strategy for AE and SDR teams to align with revenue goals.
• Define and operationalize sales methodology for qualification, pursuit, and closure.
• Lead onboarding curriculum and certification end-to-end to shorten ramp time.
• Build an everboarding engine to measure proficiency and identify gaps.
• Own sales content strategy and asset library for AI-native workflows.
• Partner with Product Marketing, GTM, and RevOps to align messaging and enablement.

Skills

Sales enablement

Sales leadership

Cross-functional collaboration

Project management

Content development

Onboarding programs

Training delivery

AI in sales

Job description

About WRITER

WRITER is where the world's leading enterprises orchestrate AI-powered work. Our vision is to expand human capacity through superintelligence. And we're proving it's possible – through powerful, trustworthy AI that unites IT and business teams together to unlock enterprise-wide transformation. With WRITER's end-to-end platform, hundreds of companies like Mars, Marriott, Uber, and Vanguard are building and deploying AI agents that are grounded in their company's data and fueled by WRITER's enterprise-grade LLMs. Valued at $1.9B and backed by industry-leading investors including Premji Invest, Radical Ventures, and ICONIQ Growth, WRITER is rapidly cementing its position as the leader in enterprise generative AI.

Founded in 2020 with office hubs in San Francisco, New York City, Seattle, Austin, Chicago, and London, our team thinks big and moves fast, and we're looking for smart, hardworking builders and scalers to join us on our journey to create a better future of work with AI.

About the role

You will join a highly motivated, rapidly growing, and hard-working Go-to-Market Enablement team that takes pride in developing our GTM team's skills. Our primary objective is to improve productivity, helping teams accelerate sales cycles and deliver more value for our customers.

As the sales enablement director, you will be responsible for crafting and defining our ongoing sales enablement strategy — equipping our Account Executives and Sales Development Representatives with the methodology, skills, and content they need to win. This role will work closely with Sales leadership to identify capability gaps, drive sales methodology adoption, and elevate deal execution across the pipeline. The ideal candidate is strategic, has outstanding project management skills, loves solving sophisticated problems, and is not afraid to launch, test, and iterate in an ever-evolving environment. This is currently an individual contributor role and you will report to the VP, GTM Enablement.

What you’ll do

• Own the global sales enablement strategy for our AE and SDR teams, aligning every program to revenue goals, pipeline coverage, and win-rate improvement — you'll connect the dots between what sellers need and what the business needs to hit its number.

• Define and operationalize our sales methodology, shaping how our teams qualify, pursue, and close opportunities — you'll design and deliver ongoing skills training in discovery, objection handling, negotiation, and closing that builds measurable selling capability across the field.

• Drive new hire selling readiness from day one, owning our onboarding curriculum and certification end-to-end — you'll get AEs and SDRs productive faster, cutting ramp time and setting the tone for how they sell from their very first week.

• Build an everboarding engine that keeps sellers sharp, measuring selling proficiency across the field and spotting gaps where additional enablement is needed — you'll leverage real-deal insights and call recordings to turn every win and loss into a learning opportunity, tracking program effectiveness and pushing for continuous improvement.

• Own the sales content strategy and library, making sure sellers can find and use the right assets at the right moment — you'll leverage WRITER itself to build AI-native workflows that make sellers faster, sharper, and more efficient.

• Partner cross-functionally with Product Marketing, GTM leadership, and RevOps to ensure field-ready messaging, solution-level use-case enablement, and tight feedback loops between the field and the teams that support them — you'll be the connective tissue that keeps everyone aligned and moving in the same direction.

What you need

• 7+ years experience in enablement, sales leadership, or a relevant role; experience in a customer-facing sales role preferred, but not required.

• Proven track record of architecting and executing successful sales enablement programs that deliver measurable impact to organizational growth — win rate, ramp time, quota attainment, and pipeline velocity.

• Experience at high-growth startups is a plus.

• Demonstrated ability to take broad visions and concepts and develop structured plans, actions, and measurable metrics.

• Exceptional ability to build strong cross-functional relationships

• Proficient in building & leveraging AI solutions to improve efficiency and effectiveness of sales teams

• Strong communication and facilitation skills, with a track record of engaging live and asynchronous enablement delivery.

• Strong program management skills — implementing, leading, and measuring enablement initiatives end-to-end.

• Creation and delivery of engaging enablement content, including innovative ways to help teams absorb and apply content.

Benefits & perks (US Full-time employees)

• Generous PTO, plus company holidays

• Medical, dental, and vision coverage for you and your family

• Paid parental leave for all parents (16 weeks)

• Fertility and family planning support

• Early-detection cancer testing through Galleri

• Flexible spending account and dependent FSA options

• Health savings account for eligible plans with company contribution

• Annual work-life stipends for:

  • Wellness stipend for gym, massage/chiropractor, personal training, etc.

  • Learning and development stipend

• Company-wide off-sites and team off-sites

• Competitive compensation, company stock options and 401k

WRITER is an equal-opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.