Director, Recruiting Programs (Recruitment Marketing)

Gartner; Irving (TX); Hybrid; USD 120,000 - 167,000; Full time

Benefits offered by this job

Generous PTO

401(k) match up to $7,200 per year

Opportunity to purchase company stock at a discount

Job summary

Gartner is looking for a Director of Recruitment Marketing to shape our global employer brand and talent acquisition strategies. You'll harness performance marketing and employer branding to attract top talent.

This role entails defining employer branding strategies, managing content across platforms, overseeing candidate acquisition campaigns, and analytics. The ideal candidate has over 8 years of relevant experience and expertise in digital marketing channels.

We offer competitive compensation, generous PTO, and a supportive, hybrid work environment.

Qualifications

• 8-12+ years of experience in recruitment marketing or related fields.
• Proven experience leading multi-market employer brand strategies.
• Deep expertise in digital marketing channels.

Responsibilities

• Lead the global employer branding strategy and campaign execution.
• Own the top-of-funnel candidate acquisition strategy.
• Oversee company profiles and career site strategy.

Skills

Experience in recruitment marketing

Digital marketing expertise

Leadership skills

Strategic thinking

Tools

ATS

CRM platforms

Marketing analytics tools

Job description

Overview of the Role

The Director of Recruitment Marketing will lead the strategy, execution, and optimization of our global employer brand and top-of-funnel talent acquisition efforts. This role blends performance marketing, employer branding, and recruitment advertising to attract, engage, and convert high-quality talent at scale.

As the owner of our recruitment marketing ecosystem, you will drive multichannel acquisition strategies, oversee employer brand development, and build a data‑driven marketing engine grounded in analytics, attribution, and ROI. You will partner cross‑functionally with stakeholders in a highly matrixed organization to position Gartner as an employer of choice and deliver measurable hiring impact.

What You’ll Do

Employer Brand & Content Strategy

• Define and lead the global employer branding strategy aligned to the Associate Value Proposition (AVP)
• Oversee end‑to‑end brand development and campaign execution across digital platforms
• Build and manage a cohesive content strategy across LinkedIn, social channels, and campaign touchpoints
• Maintain an integrated content and campaign calendar
• Lead the recruitment awards strategy and external brand positioning

Recruitment Advertising & Campaign Strategy

• Own and scale the top‑of‑funnel candidate acquisition strategy across paid, organic, and partnership channels
• Lead multichannel recruitment marketing campaigns, including job boards, paid social, SEO/SEM, and programmatic advertising
• Develop and manage the Indeed strategy, including sponsored jobs, branding, and performance optimization
• Own in‑person and virtual hiring event strategy to support hiring demand
• Standardize job posting templates to ensure brand consistency and optimize for search and conversion

Digital Presence & Candidate Experience

• Oversee company profiles across key platforms (e.g., Indeed, Glassdoor) to ensure brand alignment and competitiveness
• Own career site strategy, including content optimization and user experience improvements
• Lead Gartner's talent community engagement strategy, including email campaigns, nurture journeys, etc.
• Develop scalable recruitment marketing toolkits, including templates, messaging frameworks, and localized assets as needed

Analytics, Performance & Attribution

• Own full‑funnel performance analytics, including pipeline health, conversion rates, and ROI
• Define and enforce tracking, attribution, and reporting standards across systems
• Ensure ATS data integrity to support accurate source tracking and campaign attribution
• Forecast budget needs based on hiring plans, historical performance, and market trends
• Continuously optimize campaigns using data, insights, and market intelligence

Partnership & Leadership

• Partner cross‑functionally with teams including Marketing, Communications, HR, HR Tech, and Inclusion
• Collaborate with field recruiting teams to support localized hiring initiatives
• Manage and oversee external vendors and recruitment marketing partners
• Lead a high‑performing recruitment marketing and employer branding team

What You’ll Need

• 8‑12+ years of experience in recruitment marketing, employer branding, performance marketing, or related fields
• Proven experience leading global or multi‑market employer brand and recruitment marketing strategies
• Deep expertise in digital marketing channels, including job boards, SEO/SEM, and social platforms
• Hands‑on experience with ATS, CRM platforms, and marketing analytics tools
• Demonstrated ability to translate data into actionable insights and business impact
• Experience managing vendors and cross‑functional stakeholders
• Proven leadership experience, with strong strategic thinking and execution capabilities

Benefits and Compensation

Gartner offers world‑class benefits, highly competitive compensation and disproportionate rewards for top performers. In our hybrid work environment, we provide the flexibility and support for you to thrive – working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring. The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity. Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability.

Gartner offers generous PTO, a 401(k) match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.

Salary range for this role is 120,000 USD – 167,000 USD. Actual salaries may vary within the range based on factors such as education, training, experience, professional achievement, business need, and location. Employees may also participate in an annual bonus plan based on company and individual performance, or a role‑based, uncapped sales incentive plan.

Equal Employment Opportunity Statement

Equal employment opportunities are available to all employees, applicants, partners, contractors, and vendors who do not discriminate or harass based on any protected characteristic. For a full list of protected characteristics, please see the policy under the equal employment opportunity section of our privacy policy. For additional information on equal employment opportunity and disability accommodations, please visit https://jobs.gartner.com/applicant-privacy-policy.

Job Requisition ID: 111511