Director, Public Relations

Socket.dev; United States; On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Career growth

Diverse, mission-minded team

Wellness and lifestyle benefits

Education and training opportunities

Employee discounts

Mental health resources

Job summary

Brilliant Earth seeks a dynamic Director of Retail Brand Marketing & PR to lead public relations, external communications, and brand storytelling across premium retail environments. You will craft strategic PR programs, manage media relationships, and oversee events and campaigns that elevate the brand.

Reporting to senior leadership, you will steward budgets, mentor a cross-functional team, and collaborate on omnichannel retail marketing initiatives focused on growth and sustainability.

Qualifications

• 10+ years of experience in brand marketing and public relations, with significant experience in a D2C retail environment.
• Proven track record of developing and leading retail brand executions at scale.
• Established media relationships and successful PR campaign history.
• Experience working with premium or luxury brands in an omnichannel environment.
• Exceptional strategic thinking, problem-solving, and analytical skills.
• Experience identifying and successfully executing celebrity, influencer and brand partnerships.
• Outstanding written and verbal communication abilities.
• Robust leadership skills with the ability to inspire and guide cross-functional teams.
• Ability to effectively balance multiple projects simultaneously in a fast-paced environment.
• Commitment to respect and inclusion in the workplace.
• Passion for sustainability, ethics, and social responsibility.
• Bachelor's degree in Marketing, Communications, or related field; advanced degree is a plus

Responsibilities

• Develop and implement PR strategies to build brand awareness and support Brilliant Earth's mission.
• Cultivate relationships with media contacts, influencers, and editors to secure coverage.
• Oversee PR agencies, including weekly calls, reporting, and gifting coordination.
• Collaborate on events, product launches, showroom openings, and promotions.
• Define and communicate brand positioning in partnership with senior leadership.
• Develop integrated campaigns to drive traffic, sales, and brand affinity.
• Monitor budgets and performance, providing insights for improvement.
• Lead and mentor the marketing team to foster creativity and accountability.

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

Director, Retail Brand Marketing & Public Relations

Position Overview:

Brilliant Earth is seeking a dynamic leader to oversee public relations initiatives. This role will be responsible advancing our mission and promoting our brand values through strategic media relations and external communications. The ideal candidate has demonstrated experience as a strategic marketing and PR leader who has conceived, executed, and maintained public relations, corporate communications, and event planning for premium consumer brands, with a strong focus on both physical retail environments and broader brand storytelling.

Key Responsibilities:

Public Relations & External Communications:

• Develop and implement comprehensive PR strategies to build brand awareness and support Brilliant Earth's mission
• Cultivate and manage relationships with key media contacts, industry influencers, and editors to secure strategic coverage
• Oversee the management of PR agencies, including weekly calls, reporting, editor product sends, and celebrity/influencer gifting
• Collaborate on the planning and execution of events, including product launches, showroom openings, and special promotions

Brand Leadership:

• Partner with senior leadership to define and communicate brand positioning that resonates with target audiences
• Develop and maintain consistent, compelling brand messaging across all consumer touchpoints
• Oversee the development of integrated marketing campaigns that drive traffic, sales, and brand affinity
• Create engaging PR materials, press releases, and content that support both retail and PR initiatives

Retail Brand Strategy & Experience:

• In partnership with the VP of integrated marketing and Director of Visual Merchandising, serve as a key contributor in developing and articulating a comprehensive retail brand marketing strategy aligned with overall business objectives
• Lead the activation of brand marketing initiatives in prioritized physical showrooms, including the successful launch of new showrooms.

Operational Management:

• Develop and manage budgets for both retail marketing and PR, ensuring optimal allocation of resources
• Monitor campaign performance, measure key indicators, and provide insights for continuous improvement
• Foster a culture of creativity, innovation, and accountability within the marketing department
• Lead and mentor team members, providing guidance and development opportunities

Qualifications:

• 10+ years of experience in brand marketing and public relations, with significant experience in a D2C retail environment
• Proven track record of developing and leading retail brand executions at scale
• Established media relationships and successful PR campaign history
• Experience working with premium or luxury brands in an omnichannel environment
• Exceptional strategic thinking, problem-solving, and analytical skills
• Experience identifying and successfully executing celebrity, influencer and brand partnerships
• Outstanding written and verbal communication abilities
• Robust leadership skills with the ability to inspire and guide cross-functional teams
• Ability to effectively balance multiple projects simultaneously in a fast-paced environment
• Commitment to respect and inclusion in the workplace
• Passion for sustainability, ethics, and social responsibility
• Bachelor's degree in Marketing, Communications, or related field; advanced degree is a plus

What We Offer:

• Career Growth. We want to see you sparkle! Through regular 1-1’s with your manager, a variety of training opportunities, and an annual 360 review process for all employees, our leaders are dedicated to creating clear pathways for growth. Ask the hiring team for more information on how Brilliant Earth creates a culture of collaboration and growth during your interview conversations!
• Diverse, mission-minded team. We were founded to cultivate a more transparent, sustainable, compassionate, & inclusive jewelry industry. Learn more about our impact and team diversity Here!
• Lifestyle Spending Account. At Brilliant Earth, we're committed to your well-being. Enjoy company reimbursements for eligible wellness expenses, such as gym memberships, massage, counseling, and more!
• Continued Education. Company-sponsored learning in leadership, professional skills, diversity & inclusion, and access to tuition reimbursement for role‑specific trainings.
• Employee Discounts. As an employee at Brilliant Earth, you’ll receive a generous discount on our jewelry.
• Mental Wellness Perks. We offer access to mental health resources, such as self‑care apps and seminars. Our Employee Assistance program offers 24/7 access to counseling!
• Giving Back and Volunteer Opportunities. In addition to our giving back programs, our teams support local initiatives and spend time together by volunteering.
• Medical, Dental, and Vision. We offer multiple plans to choose from, including a $0 monthly premium option for employee health insurance and employer HSA contributions. Insurance kicks in on the first day of your 2nd month!
• 401k match. We know that saving for the future is important. That's why we offer a generous 401k match.
• Paid Time Off. We know it’s important to recharge and relax
• Parental Leave. We aim to support our growing families. Employees can utilize our paid parental leave to bond and care for their new additions.
• Disability and Life insurance. 100% employer‑paid.
• Pre-Tax Commuter Benefits

More About Us

At Brilliant Earth, our mission is to cultivate a more transparent, sustainable, compassionate, & inclusive jewelry industry. We believe in creating jewelry you can feel good about wearing, without ever compromising between quality and conscience. We are hard‑working team players that welcome challenges and rise to any occasion. Our community of collaboration, respect and encouragement is fostered by frequent team events, cross‑departmental meetings and celebrating our wins, big and small. As one of the fastest growing e-commerce jewelers in the world, we're searching for bright and passionate people who are excited to make an impact from day one and grow with the company to take on greater responsibility over time.

Brilliant Earth recognizes the value of diversity and inclusion on our team, as we work together to reinvent fine jewelry in a thoughtful and modern way. At Brilliant Earth, we celebrate each other – our successes, the lessons along the way, and the unique perspectives each individual brings to our team. It is our intent to maintain a work environment and hiring process which is free of harassment or discrimination because of sex, race, religion, color, national origin, physical or mental disability, genetic information, marital status, age, sexual orientation, gender identity, military service, veteran status, or any other status protected by Federal, State or local laws. We are committed to complying with all Federal, State and local laws providing Equal Employment Opportunities, and all other employment laws and regulations.

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Notice to Colorado Applicants: There is no application deadline. Applications will be accepted on a rolling basis.

Notice to Philadelphia, PA Applicants: Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Philadelphia Fair Criminal Record Screening Standards. Any consideration of the background check will be an individualized assessment based on the Applicant or Employee’s specific record and the duties and requirements of the specific job.

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Notice to Maryland Applicants: Under Maryland law, an employer may not require or demand, as a condition of employment, prospective employment, or continued employment, that an individual submit to or take a lie detector or similar test. An employer who violates this law is guilty of a misdemeanor and subject to a fine not exceeding $100.

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