Director, Product & Industry Marketing

Cerence Operating Company; United States; Remote; USD 150,000 - 210,000; Full time

Job summary

Cerence Inc. is seeking a senior Product Marketing/Technical Marketing leader in the United States to define positioning, messaging, and go-to-market for Cerence AI across automotive, robotics, and industrial markets.

You will translate complex AI capabilities into compelling value propositions and enable sales and partnerships. You will collaborate with product, engineering, sales, and communications to craft customer stories, demos, and proof points, track industry trends, and shape events

Qualifications

• 10+ years of experience in product marketing, technical marketing or product management for complex technical products.
• Strong positioning, messaging and storytelling skills with demonstrable work.
• Ability to connect a broad portfolio to a cohesive company narrative.
• Some level of technical fluency in AI and ability to work with engineers to explain models.
• Proven track record turning metrics into differentiation and value.
• Experience creating technical content, sales enablement and customer proof that drove adoption or revenue.

Responsibilities

• Define positioning and messaging for Cerence AI across automotive, robotics and industrial markets.
• Build messaging frameworks, value propositions and differentiated positioning.
• Translate technical benchmarks into a clear differentiation story and measurable customer value.
• Create and present technical content and product communications for various touchpoints.
• Equip Sales with pitches, briefs, use cases and training to tell the story.
• Shape demos and events with Product Management and present at CES and other industry events.
• Engage with customers to develop success stories and proof points.
• Lead co-marketing with customers and partners.
• Partner with Communications on thought leadership and major company moments.
• Track competitors and market trends to keep positioning sharp.

Skills

Product marketing

Technical marketing

Product management

Positioning & storytelling

Executive communication

Cross-functional collaboration

AI/ML fluency

Job description

AI That Moves the World. Careers That Move You Forward. At Cerence AI, you’ll help transform advanced AI into trusted, real-world solutions that make complex technology think vehicles, robots, smart manufacturing, and emerging intelligent devices more natural, reliable, and useful. Building on decades of innovation and global deployment in automotive, we are extending our expertise into new products, markets, and intelligent systems. As part of our global team, you’ll work alongside leading innovators, researchers, engineers, and business leaders to solve meaningful challenges and turn breakthrough ideas into technology people use every day. You’ll have the opportunity to make a visible impact, help shape Cerence AI’s next chapter, and move your own career forward.

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Key Responsibilities

• Define positioning and messaging.
• Build messaging frameworks, value propositions and differentiated positioning for our products and solutions across automotive, robotics and industrial markets.
• Connect company strategy, portfolio capabilities, industry use cases, and customer outcomes into compelling product stories that show up consistently across touchpoints.
• Turn technology into value. Translate technical metrics and benchmarks (such as accuracy, latency, on-device footprint and language coverage) into a clear differentiation story and measurable customer value.
• Communicate with impact. Create and present technical content and product communications, including presentations, website content, whitepapers, blogs, videos and launch messaging. Make sure every customer touchpoint tells a consistent story.
• Equip Sales to win. Build pitches, solution briefs, use cases, battlecards and training that help Sales and Business Development tell our story with confidence.
• Shape demos and events. Collaborate with Product Management to decide which demos get built and what story they tell, and bring our products to life at CES and other industry events.
• Directly engage with customers to build customer proof. Develop customer success stories, partner case studies and proof-of-value stories.
• Run co-marketing with customers and partners.
• Be a voice for our products. Partner with Communications on thought leadership, analyst briefings, earnings communications, and major company moments.
• Present our products externally.
• Stay ahead. Track competitors and industry trends, and work with Product Management to keep our positioning sharp and our roadmap well aligned to what the market needs.
• First priorities: Set clear positioning and a messaging framework for our core products and solutions in automotive and robotics. Define the benchmarks and proof points we use in every customer conversation. Launch a refreshed sales toolkit, demo storyline and customer proof stories.

What You’ll Bring

• 10+ years of experience in product marketing, technical marketing or product management for complex technical products.
• Strong positioning, messaging and storytelling skills, with work you can show us.
• Proven ability to connect a broad portfolio to a cohesive company narrative.
• Some level of technical fluency in AI, and the ability to go deep with engineers on what makes a model or feature different, then translate it to explain to any audience.
• Proven track record demonstrating the ability to think big and contribute to the long term vision, looking beyond the curve.
• Experience turning technical metrics into differentiation and customer value.
• A track record of creating technical content, sales enablement and customer proof that drove adoption or revenue.
• Excellent writing and presentation skills for executive, technical and industry audiences.
• Ability to influence across product, engineering, sales and communications teams.
• A hand-on approach and desire to get in and do the work.
• Preferred: Experience with voice AI, audio AI, LLMs or edge AI.
• Preferred: Experience in automotive and/or robotics or other AI-powered systems.
• Preferred: Experience with demo and event strategy, analyst relations or partner co-marketing.
• Preferred: Experience at an AI-native, platform or developer-focused company.

Cerence AI (NASDAQ: CRNC) helps people and intelligent systems work together naturally and reliably. Proven at global scale in automotive, Cerence provides the trusted interaction and action layer connecting people, machines, and intelligent systems. Its AI platform enables natural interaction and dependable action across complex real-world environments where reliability, safety, security, and performance are critical. Working with customers and partners worldwide, Cerence transforms advanced AI into trusted solutions that bridge the gap between AI potential and real-world performance. For more information, visit www.cerence.ai.

EQUAL OPPORTUNITY EMPLOYER

Cerence is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination on the basis of age, race, color, gender, gender identity, gender expression, sex, sex stereotyping, pregnancy, national origin, ancestry, religion, physical or mental disability, medical condition, marital status, citizenship status, sexual orientation, protected military or veteran status, genetic information and other protected classifications. Cerence Equal Employment Opportunity Policy Statement.

All prospective and current Employees need to remain vigilant when it comes to executing security policies in the workplace. This includes:

• Following workplace security protocols and training programs to familiarize with the ways to maintain a safe workplace.
• Following security procedures to report any suspicious activity.
• Having respect for corporate security procedures to allow those procedures to be effective.
• Adhering to company's compliance and regulations.
• Encouraging to follow a zero tolerance for workplace violence.
• Basic knowledge of information security and data privacy requirements (e.g., how to protect data & how to be handling this data).
• Demonstrative knowledge of information security through internal training programs.

At Cerence AI, we help the world's leading automotive and technology brands leverage AI to create safer, more productive and more joy-filled brand and user experiences. We're looking for motivated, collaborative individuals who come alive with big challenges and are excited about AI's potential to shape the future of how people experience the world.