Director, Paid Search

Publicis Group; Atlanta (GA); On-site; USD 121,000 - 166,000; Full time

Benefits offered by this job

Flexible working arrangements

Work Your World program

Health insurance

401k

Paid time off

Job summary

Razorfish, a Publicis Groupe company, is seeking a Director of Search Marketing to lead innovative search strategies aligned with client goals and elevate our digital marketing leadership. You will oversee all search operations, drive cross-functional collaboration, and embrace AI to optimize campaigns.

You’ll develop strategic frameworks, deliver actionable analytics, mentor a team of 5–10 supervisors and managers, and ensure best practices across initiatives.

Qualifications

• 7+ years in SEM with proven results.
• 3+ years of supervisory experience.
• Strong client-service orientation and strategic relationships.
• Experience in digital marketing mix including search, display, social.
• Proficient in analytics, Python, AI and Excel.

Responsibilities

• Lead comprehensive search strategies aligned with client objectives.
• Monitor campaign performance and provide strategic insights.
• Ensure QA and risk management with RACI documentation.
• Foster innovation and Next Practice standards in search marketing.
• Guide strategic plans, testing frameworks and client success.
• Stay ahead of digital marketing trends and contribute thought leadership.
• Develop strong relationships with key clients and drive growth.
• Collaborate with media, creative, and analytics teams across channels.
• Identify growth opportunities within accounts and craft expansion proposals.
• Mentor a team of 5-10 Search Supervisors and Managers.

Skills

SEM strategy

Team leadership

Client relations

Communication

Digital marketing

Analytics tools

Python

AI technologies

Excel

Strategic thinking

Education

BA/BS or equivalent experience

Tools

Python

Excel

RACI

Job description

Company description

Hi there-at Razorfish, we're leaders in what's next. Since the dawn of the internet, we've helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024-2026) by Campaign US, our work reflects a proven ability not just to anticipate what's coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn't be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you're motivated to work alongside top performers, push the boundaries of what's possible, and help define where technology, business, and marketing are headed next-this is the place to do it.

Join us at razorfish.com.

Overview

As the Director of Search Marketing at Razorfish, you will spearhead the development of innovative search strategies that align with client goals and elevate our agency's stature as an inspiring leader in digital marketing. This position emphasizes overseeing all search operations, encouraging collaboration across teams, and fully embracing new technologies, including AI, to optimize campaign performance. You will develop strategic frameworks, deliver insightful analytics, and guide the search team to achieve excellence while ensuring that standard methodologies are integrated across all initiatives.

Responsibilities

• Strategic Oversight: Lead comprehensive search strategies that align with clientobjectives, integrating efforts across various digital marketing servicesas well as AI and emerging technologies to drive superior business performance.
• Performance Management: Monitor and analyze campaign performance, provide strategic insights and recommendations to enhance return on investment and effectiveness.
• Quality Assurance: Ensure compliance with risk management and quality assurance protocols using RACI documentation tomaintaincampaign integrity.
• Innovation Leadership: Foster a culture of experimentation and innovation, encouraging teams to develop "Next Practice" standards in search marketing.
• Strategy Development: Guide the creation of strategic plans and testing frameworks that reflect the industry’s standards and drive client success.
• Trend Analysis: Stay abreast of digital marketing trends and developments, contributing valuable thought leadership through articles and actionable insights.
• Client Relationship Development: Cultivate strong relationships with key clients, providing tailored solutions that drive business growth and satisfaction.
• Cross-Functional Collaboration: Collaborate with media, creative, and analytics teams to ensure cohesive and integrated strategies across all marketing channels.
• Business Development:Identifygrowth opportunities within existing accounts, collaborating with senior leadership to craft strategic proposals for expansion.
• Team Development: Manage and mentor a team of 5-10 Search Supervisors and Managers, providing guidance and support for their professional growth.
• High-Performing Culture: Create a collaborative and high-energy environment that emphasizes accountability and excellence in client service.
• Training Facilitation: Lead internal training initiatives to enhance the team's search and overall digitalmarketing capabilities and promote continuous learning.
• Agency Leadership Contribution: Activelyparticipatein management training and cross-departmental initiatives to alignobjectivesand enhance overall service offerings.

Qualifications

• 7+ years of experience in Search Engine Marketing (SEM)with a proventrack recordof successful strategy execution and results.
• 3+ years of supervisory experience,demonstratingeffective team management, mentorship, and leadership.
• Strong client-service orientation, with the ability to build strategic relationships and effectively translate client needs into actionable solutions.
• Exceptional communication skillsfor articulating complex concepts and strategiestoboth executives and internal teams.
• Comprehensive understanding of digital marketing strategies, including organic search, display, app, and social media, and how they harmonize with search marketing efforts.
• Proficiencyin advanced analytics tools,Python,AI technologies, and Microsoft Office Suite, particularly Excel.
• Knowledge of online campaign measurement methodologies, with the ability to recommend standards for continual performance improvement.
• Innovative mindsetwith a focus onleveragingemerging technologies to enhance overall performance and operational efficiency.
• Strategic thinkercapable of developing comprehensive plans that align with clientobjectivesand adapt to changing market trends.
• Demonstrated experience in business development, contributing to agency growth and expanding service offerings.
• Commitment to fostering a culture of learningthrough training and knowledge-sharing initiatives that enhance team performance.

Education

• BA/BS or equivalent experience required; advanced degrees or certifications in digital marketing are a plus.

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources.

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $121,315.00 - USD $166,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/15/2026.