Director, Paid & Earned Media Strategy

Biopharma Careers; Plainsboro Township (NJ); On-site; USD 153,000 - 267,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

Life insurance

Disability insurance

401(k) plan

Tuition reimbursement

Job summary

Novo Nordisk is seeking an Associate Director, Paid and Earned Media to lead paid and earned media strategies for a therapeutic area. You will collaborate with brand teams, Orchestration, and cross-functional partners to optimize media plans and influencer activations.

The role requires deep knowledge of paid search, paid social, and influencer activations, with 10+ years in paid media marketing. Travel is 20-30% and a strategic, results-driven mindset is essential.

Qualifications

• Bachelor's degree in Marketing, Business or related field preferred OR equivalent relevant experience.
• 10+ years paid media marketing experience required, preferably with digital experience.
• Curious, challenger mindset, who embraces test & learn.
• Experience working with external media agencies required.
• Advanced degree preferred.
• Knowledge of pharmaceutical industry, including Medical, Regulatory, clinical processes and market dynamics.

Responsibilities

• Own the full Paid Media ecosystem, from strategy to execution, across DTC & HCP channels for branded programs.
• Develop and coordinate paid media plans with TA and Brand leads, ensuring alignment with brand positioning.
• Identify innovative opportunities and coordinate endorsement for test & learn.
• Manage agency partners for portfolio of TAs and brands, and optimize performance.

Skills

Paid media

Digital marketing

Strategy & planning

Agency management

Stakeholder management

Education

Bachelor's degree in Marketing or related field

Advanced degree preferred

Job description

Novo Nordisk is seeking an Associate Director, Paid and Earned Media to lead paid and earned media strategies for a therapeutic area. You will collaborate with brand teams, Orchestration, and cross-functional partners to optimize media plans and influencer activations.

The role requires deep knowledge of paid search, paid social, and influencer activations, with 10+ years in paid media marketing. Travel is 20-30% and a strategic, results-driven mindset is essential.