Director, Outbound Sales

Sunbelt Rentals; Grapevine (TX); On-site; USD 130,000 - 179,000; Full time

Benefits offered by this job

Health, Dental and Vision plans

401(k) Match

Volunteer time off

Disability insurance (short-term &

Life and Travel insurance

Tuition Reimbursement

EAP

Flex Time for Leaders

Job summary

Sunbelt Rentals is seeking a dynamic leader to drive and optimize the Outbound Sales team. You will oversee daily workflows, lead routing, and performance standards while coordinating with branch counter teams, outside sales, and national accounts to ensure alignment.

The role requires 4–6 years of B2B sales experience with 2–4 years of supervisory responsibility, plus strong CRM, dashboards, and communication skills to foster a high-performing culture.

Qualifications

• 4–6 years of progressive B2B sales experience, with at least 2–4 years supervising or managing a sales team.
• Experience working within or supporting an inside/outbound sales, telesales, or sales development environment.
• Demonstrated success managing teams of 10 to 15 sales professionals, including hiring, coaching, and metric-based accountability.
• Solid understanding of sales workflows, lead routing, CRM utilization, dashboards, and performance tracking.
• Familiarity with sales technology, contact center software, phone systems, and digital engagement tools.
• Strong communication, presentation, and collaboration skills to work effectively with field operations and support functions.

Responsibilities

• Execute the daily operational workflows of the Outbound Sales team, including managing customer segmentation, lead routing, sales processes, and performance standards.
• Manage team hiring plans, onboarding, and training, ensuring sales reps are equipped with the proper enablement tools and reporting milestones.
• Facilitate daily partnership routines between Outbound Sales, branch counter teams, outside sales, and national accounts to ensure clear communication and alignment.
• Drive outbound execution for high-value and underpenetrated customer segments, directly tracking team reactivation and growth targets.
• Implement structured outbound sales programs designed to improve customer engagement, account growth, and retention.
• Coach the team to consistently identify customer needs, expand product awareness, and route qualified opportunities to the appropriate sales channel.
• Lead, mentor, and develop individual Outbound Sales representatives, establishing regular coaching routines and performance management practices.
• Foster a high-performing sales culture grounded in accountability, teamwork, disciplined execution, and continuous improvement.
• Monitor and report on KPIs tied to team activity, conversion, revenue growth, pipeline generation, and sales productivity.
• Collaborate with Sales Operations and IT to utilize CRM tools, call tracking systems, dashboards, and sales analytics to keep the team efficient.
• Support the adoption of new technologies, including automation and digital sales tools, to improve lead prioritization and outreach productivity.
• Provide routine visibility to leadership on team performance, customer trends, risks, and staffing needs.
• Coordinate with branch operations and field sales leaders to manage smooth lead handoffs and prevent channel conflict.

Skills

Leadership

Coaching

CRM utilization

Dashboards

Communication

Collaboration

Education

Bachelor’s degree in Business, Sales, Marketing, or related field

Tools

CRM software

Dashboards

Phone systems

Digital engagement tools

Job description

Join Our Team!Sunbelt Rentals strives to be the customer's first choice in the equipment rental industry. From pumps to scaffolding to general construction tools, we aim to be the only call needed to outfit a job site with the proper equipment. Not only do we offer a vast fleet that ranks among the best in the industry, we pair it all with a friendly and knowledgeable staff. Our employees are our greatest asset, and although we present a comprehensive equipment offering, our expertise and service are what truly distinguish us from the competition.We pride ourselves on investing in our workforce and offer competitive benefits, as well as extensive on-the-job training for all eligible employees.As a highly successful national company, we are constantly looking for talented individuals to support our growth. If you are interested in pursuing a rewarding career, we invite you to review our opportunities!Job Description SummaryPosition Responsibilities:Requirements:Execute the daily operational workflows of the Outbound Sales team, including managing customer segmentation, lead routing, sales processes, and performance standards.Manage team hiring plans, onboarding, and training, ensuring sales reps are equipped with the proper enablement tools and reporting milestones.Facilitate daily partnership routines between Outbound Sales, branch counter teams, outside sales, and national accounts to ensure clear communication and alignment.Drive outbound execution for high-value and underpenetrated customer segments, directly tracking team reactivation and growth targets.Implement structured outbound sales programs designed to improve customer engagement, account growth, and retention.Coach the team to consistently identify customer needs, expand product awareness, and route qualified opportunities to the appropriate sales channel.Lead, mentor, and develop individual Outbound Sales representatives, establishing regular coaching routines and performance management practices.Foster a high-performing sales culture grounded in accountability, teamwork, disciplined execution, and continuous improvement.Monitor and report on KPIs tied to team activity, conversion, revenue growth, pipeline generation, and sales productivity.Collaborate with Sales Operations and IT to utilize CRM tools, call tracking systems, dashboards, and sales analytics to keep the team efficient.Support the adoption of new technologies, including automation and digital sales tools, to improve lead prioritization and outreach productivity.Provide routine visibility to leadership on team performance, customer trends, risks, and staffing needs.Coordinate with branch operations and field sales leaders to manage smooth lead handoffs and prevent channel conflict.Education & Experience:Bachelor’s degree in Business, Sales, Marketing, or related field preferred; equivalent experience considered.4–6 years of progressive B2B sales experience, with at least 2–4 years of experience directly supervising or managing a sales team.Experience working within or supporting an inside/outbound sales, telesales, or sales development environment.Demonstrated success managing teams of 10 to 15 sales professionals, including hiring, coaching, and driving metric-based accountability.Solid understanding of sales workflows, lead routing, CRM utilization, dashboards, and performance tracking.Familiarity with sales technology, contact center software, phone systems, and digital engagement tools.Strong communication, presentation, and collaboration skills to work effectively with field operations and support functions.Equipment rental, construction, industrial services, or distribution industry experience preferred.Physical Demands:Must be able to bend, squat, crouch and/or reach and lift up to 25 pounds or more, as required by the job. Some Sunbelt jobs may require driving for long periods of time, loading and unloading heavy equipment, performing work in extreme weather conditions including rain, wind or excessive temperatures and/or night and weekend work. All duties must be performed according to Sunbelt’s safety policies and guidelines. Reasonable accommodations may be made to comply with ADA/ADAAA.The above description covers the principal duties and responsibilities of the job. The description shall not, however, be construed as a complete listing of all miscellaneous, incidental or similar duties which may be required from day to day.Sunbelt Rentals is an Equal Opportunity Employer — Minority/Female/Disabled/Veteran and any other protected groundBase Pay Range: $130,315.00 - 179,183.40Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. Please visit https://www.sunbeltrentals.com/careers/ for more information on our benefits and to join our Talent Network.Sunbelt also provides a comprehensive benefits package to its full-time employees. This package includes:Health, Dental and Vision plans401(k) MatchVolunteer time offShort-term and long-term disabilityAccident, Life and Travel insurance, as well as flexible spendingTuition Reimbursement OptionsEmployee Assistance Program (EAP)Length of Service AwardsYou will become eligible for benefits on the first of the month following 30 days from your start date.Flex Time for LeadersAt Sunbelt Rentals our leaders including District Managers and above enjoy the freedom of Flex Time. It is not about tracking hours, it is about delivering great work and having the flexibility to recharge when you need it. Flex Time can be used for vacation, personal needs, or time covered by paid sick or safe leave laws. It is a simple way to balance life while keeping our business goals moving forward.Gear up for an exciting career!Sunbelt Rentals supports service members. Veterans encouraged to apply.