Director, Oncology Account Marketing & Launch

Pfizer; Lansing (MI); Hybrid; USD 177,000 - 294,000; Full time

Benefits offered by this job

Relocation assistance

Job summary

Pfizer Commercial Oncology is introducing the world to the next era of cancer care. You will lead account marketing strategy and execution across the lung portfolio, guiding end-to-end launches for late-stage assets and refining cross-functional insights to drive provider value and market access.

You will build and lead cross-functional teams, shape brand messaging for healthcare decision-makers, manage agencies, and develop AI-enabled capabilities to strengthen account understanding.

Qualifications

• Bachelor's degree required.
• Bachelor's degree with 7+ years, MBA/MS with 7+ years, or PhD with 5+ years of diverse commercial experiences in pharmaceutical marketing and/or access and/or strategy consulting.
• Demonstrated exceptional strategic, critical and analytical thinking abilities to proactively identify and solve problems.
• Demonstrated exceptional cross-functional leadership, influencing without authority, and creating followership.
• High level of agency with demonstrated experience shaping "white space" to deliver business impact in a highly dynamic environment.
• Strong verbal and written executive communication skills.
• Proactive execution and project management skills, with an ability to effectively manage vendors, work under tight timelines and prioritize multiple activities.
• Track record of strong performance, teamwork, and creativity.
• Experience in developing advanced customer-facing resources, including experience with medical, regulatory, legal reviews.

Responsibilities

• Lead account marketing strategy and execution across the lung portfolio, driving account-level performance for the in-line asset while leading end-to-end account launch preparedness and execution for two late-stage pipeline assets.
• Lead franchise- and brand-level account insights generation and synthesis, integrating qualitative research, field intelligence, customer profiling, claims, sales, access, testing, and account-affiliation data to identify key opportunities and barriers to product uptake and quality cancer care.
• Develop and continuously refine account strategy, segmentation, prioritization, and engagement frameworks across community oncology, IDNs, academic accounts, national provider aggregators, GPOs, and provider pathways.
• Lead the brand value proposition for provider healthcare decision-makers, including operational and economic claims and messaging, partnering with Value & Evidence, payer access, and cross-functional teams to inform evidence-generation plans and ensure differentiated evidence supports compelling account messaging across in-line and pipeline assets.
• Drive account execution for the in-line lung asset, translating brand strategy and account insights into actionable customer priorities, field activation plans, marketing resources, and solutions that support brand performance.
• Lead full account launch preparedness and execution for two late-stage pipeline assets, including account profiling and segmentation, provider economics and buy-and-bill considerations, market-access dynamics, customer readiness, field activation, account brand value proposition, and other launch resources and solutions to ensure strong provider pathways placement, account formulary access, and account operational readiness upon launch.
• Identify and prioritize account-level initiatives that strengthen brand differentiation and customer value, including therapy management, patient journey, diagnostic testing, EHR/HIT, provider access, and workflow solutions in partnership with cross-functional teams.
• Lead the development, medical-regulatory-legal approval, deployment, and optimization of branded and unbranded marketing resources and solutions for organized provider customers, executed by Account Directors and through non-personal promotional channels, including GPO and third-party platforms.
• Advance scalable account intelligence and AI-enabled capabilities, including Account 360 views, to strengthen customer understanding, prioritization, decision-making, and execution.
• Develop KPIs and lead performance measurement and reporting to cross-functional and senior leadership, demonstrating the impact of account strategies and execution and identifying key risks, opportunities, and competitive threats.
• Partner closely across Brand Marketing, Oncology Accounts Group, Brand Payer Marketing, Oncology Patient Solutions & Alliances, Medical & Outcomes, and Data & Analytics to ensure account priorities are integrated into brand strategy, launch planning, and execution.
• Manage agency and vendor partners, budgets, timelines, and governance while maintaining compliant, high-quality execution.

Skills

Strategic thinking

Cross-functional leadership

Executive communication

Project management

Vendor management

Education

Bachelor's degree

MBA/MS with 7+ years

PhD with 5+ years

Job description

Pfizer Commercial Oncology is introducing the world to the next era of cancer care. You will lead account marketing strategy and execution across the lung portfolio, guiding end-to-end launches for late-stage assets and refining cross-functional insights to drive provider value and market access.

You will build and lead cross-functional teams, shape brand messaging for healthcare decision-makers, manage agencies, and develop AI-enabled capabilities to strengthen account understanding.