Director of YouTube & Media Innovation & AI Solutions

Grey Matter Recruitment; United States; Remote; USD 180,000 - 200,000; Full time

Job summary

Grey Matter Recruitment seeks a leader to drive YouTube and media innovation for a top independent performance marketing agency. The role oversees YouTube strategy alongside CTV, streaming TV, display and audio, and shapes tooling and AI-driven measurement across media planning and buying.

The successful candidate will work with Google, product and engineering leadership, influencing strategy and representing the business externally.

Qualifications

• Deep YouTube advertising expertise with hands-on campaign experience.
• Proven experience in media innovation or product development.
• Strong executive-level communication and commercial thinking.

Responsibilities

• Lead YouTube advertising strategy and innovation across platforms including CTV, streaming TV, display and audio.
• Identify opportunities to improve media planning, buying and measurement with new tools and AI-driven solutions.
• Collaborate with Google, Product, Engineering and senior leadership; influence agency strategy and represent the business externally.

Skills

YouTube advertising

Media innovation

Executive communication

Campaign management

Job description

Grey Matter Recruitment seeks a leader to drive YouTube and media innovation for a top independent performance marketing agency. The role oversees YouTube strategy alongside CTV, streaming TV, display and audio, and shapes tooling and AI-driven measurement across media planning and buying.

The successful candidate will work with Google, product and engineering leadership, influencing strategy and representing the business externally.