Director of Visual Merchandising & Store Experience

Buck Mason; Los Angeles (CA); On-site; USD 125,000 - 150,000; Full time

Job summary

Buck Mason is seeking a Director of Visual Presentation to lead the creative and strategic direction of all in-store visuals across existing and new retail locations. You will translate the brand’s design and merchandising concepts into cohesive retail experiences that engage customers and drive sales.

The role blends vision with hands-on leadership, balancing creativity with operational execution while guiding cross-functional teams through store openings, remodels, and ongoing visual standards.

Qualifications

• 8+ years of experience in brand guidelines, visual merchandising, new store openings, and team management.
• Strong storytelling, styling, and spatial design sensibilities.
• Excellent understanding of American vintage and contemporary apparel.
• Proven ability to develop and scale visual merchandising programs across multiple locations.
• Excellent communication of brand concepts and visual standards.

Responsibilities

• Develop and communicate a seasonal visual merchandising strategy aligned with brand identity.
• Collaborate across design, merchandising, and retail teams to implement concept through customer experience.
• Lead the design of fixtures and furnishings for new store builds.
• Create and maintain visual standards, guidelines, and training materials.
• Oversee store openings, remodels, and special projects from concept through execution.
• Analyze store performance and customer behavior to refine merchandising strategies.
• Manage and train a team of visual merchandisers and freelancers.
• Conduct regular store visits to uphold visual standards and identify improvement opportunities.

Skills

Brand guidelines

Visual merchandising

New store openings

Team management

Storytelling

Spatial design

Color theory

Brand communication

Travel willingness

Job description

Buck Mason is seeking a Director of Visual Presentation to lead the creative and strategic direction of all in-store visuals across existing and new retail locations. You will translate the brand’s design and merchandising concepts into cohesive retail experiences that engage customers and drive sales.

The role blends vision with hands-on leadership, balancing creativity with operational execution while guiding cross-functional teams through store openings, remodels, and ongoing visual standards.