Director of Social & Influencer

Ripple Foods; United States; On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Health, Vision, and Dental Insurance

401K Match

Flexible Wellness Credits

Helpr Support for Families

Job summary

Ripple Foods seeks a Director of Social & Influencer to lead brand presence across owned channels and creator ecosystems. Reporting to the VP of Brand, this player-coach role blends social, culture, creativity, community, and growth, owning strategy through execution and guiding a live team.

You will shape organic social, build influencer programs, and connect content to measurable business impact while staying deeply hands-on with the work.

Responsibilities

• Own social and influencer strategy, team, budget, and performance.
• Define organic social strategy with content pillars, voice, and visual identity.
• Spot trends and translate cultural moments into content that performs.
• Direct creative production with designers, editors, and creators to keep content flowing.
• Build and scale creator seeding and ambassador programs.
• Develop whitelisting pipeline with Meta and Spark Ads—collaborating with growth.

Job description

We’re looking for an experienced Director of Social & Influencer to lead how our brand shows up across our own channels and through the creators who bring it to life. Reporting to our VP of Brand, this role sits at the intersection of social, culture, creativity, community, and growth.

You’ll own both organic social and influencer from strategy through execution, leading an existing team while staying close to the work.

This is a role for a player-coach who lives on the internet but thinks like a marketer: someone who can spot an emerging format, sharpen a hook, build a creator relationship, and connect it all back to measurable business impact.

What You’ll Do

Social

• Own the social and influencer strategy, team, budget, and performance, continually raising the bar across both
• Define our organic social strategy, including our content pillars, voice and visual identity, and recurring franchises
• Spot trends before they happen and translate cultural moments into content that performs
• Direct creative production, partnering closely with designers, editors, and creators to keep content flowing
• Use social performance, audience response, and cultural feedback to sharpen the approach over time

Influencer

• Own creator strategy across seeding, paid partnerships, whitelisting, and ambassador programs
• Build and scale an engine that generates content, word of mouth, and measurable revenue
• Oversee creator sourcing, negotiation, briefing, and relationship management from micro to mega
• Develop a whitelisting pipeline—including Meta and Spark Ads—in close partnership with the growth team
• Build the tooling, processes, relationships, and reporting needed to drive quality, speed, and scale

Requirements

• 8+ years of experience building and managing social and influencer programs, ideally in DTC/CPG wellness
• Experience leading and developing a team while staying close enough to the work to be genuinely hands‑on
• A track record building organic social around a clear content strategy—not just ad hoc posting
• Deep understanding of Instagram, TikTok, YouTube, and the visual language of contemporary internet culture
• Strong instincts for culture, creative, and what makes content compelling enough to earn attention
• Direct experience building and scaling seeding and/or ambassador programs with a 100+ roster
• Deep understanding of the creator ecosytsem, with experience sourcing, negotiating, and building relationships
• Experience with paid creator amplification and comfort thinking in terms of CAC and performance—not just reach
• Strong analytical instincts and the ability to connect social and influencer activity to meaningful business outcomes
• Collaborative, low-ego approach and comfort working closely with creative, growth, and cross-functional teams
• Self-starter who can set the strategy, get into the details, and thrive in a fast-paced environment

Benefits

• Health, Vision, and Dental Insurance Everyday Dose offers comprehensive medical, vision, dental, and prescription plan coverage for all team members working 32+ hours per week. Eligibility begins on the first of the month following your start date, and we cover 75% of employee premiums.
• 401K Match Starting on the first day of your fourth month with the company, you are eligible to participate in our company-sponsored 401(k) plan. The company offers a match of up to 80% of your contributions, capped at 5% of your salary.
• Flexible Wellness Credits At Everyday Dose, we prioritize your health and well-being. To support you, we provide salaried employees a $500 monthly wellness credit through JOON, which can be used for a variety of health and wellness-related services.
• Helpr Support for Families At Everyday Dose, we know that supporting our team means supporting their families too. That's why we partner with Helpr — a modern backup childcare and family support platform that gives employees access to vetted, reliable caregivers. Helpr is here to make sure our team has trusted childcare support when they need it most — at home and at work.