Director of Sales - CCRC

Govig & Associates; Houston (TX); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Commission structure based on performance

Full benefits package

Career advancement opportunities

Job summary

A premier senior living community in Houston is seeking a Director of Sales & Marketing to lead a skilled team. The ideal candidate will drive occupancy through hands-on leadership and mentoring, focusing on relationship building with prospective residents. This full-time role offers a base plus uncapped commission and a comprehensive benefits package. Candidates should have proven success in luxury senior living sales and strong analytical skills to balance strategic decision-making and team motivation.

Qualifications

• Proven success in luxury senior living sales, preferably with Independent Living or CCRC experience.
• A hands-on, relationship-driven leader who enjoys both selling and coaching.
• Strong business acumen and analytical mindset; comfortable managing sales data.
• Ability to analyze metrics and guide decision-making.

Responsibilities

• Lead and inspire a team of sales and marketing professionals.
• Manage a portfolio of leads as a selling director.
• Execute strategic sales and marketing plans with the community's leadership team.
• Analyze key performance metrics, monitor conversion rates, and use data to guide decision‑making.
• Build strong relationships with prospective residents, family members, and referral partners through trust, follow‑up, and community engagement.
• Leverage event marketing, outreach, and digital campaigns to increase traffic and enhance the community’s market visibility.
• Collaborate with regional resources and specialists to align on goals, campaigns, and training initiatives.

Skills

Luxury senior living sales experience

Coaching and mentoring

Business acumen

Analytical mindset

Relationship driving leadership

Job description

6 days ago Be among the first 25 applicants

Govig & Associates is partnering with a premier senior living community in Houston to identify an accomplished Director of Sales & Marketing to lead a well-established and mission‑driven team.

This is an exciting opportunity to step into a selling leadership role with a respected organization that values integrity, collaboration, and high performance. The ideal candidate will balance hands‑on sales excellence with the ability to mentor, motivate, and develop a cohesive team culture that drives occupancy and brand reputation.

This is a base + commission role. The posted salary reflects base only

Key Responsibilities

• Lead, coach, and inspire a team of sales and marketing professionals to achieve occupancy and revenue goals.
• Personally manage a portfolio of leads and act as a selling director, producing consistent move‑ins.
• Partner with the community’s leadership team to execute strategic sales and marketing plans.
• Analyze key performance metrics, monitor conversion rates, and use data to guide decision‑making.
• Build strong relationships with prospective residents, family members, and referral partners through trust, follow‑up, and community engagement.
• Leverage event marketing, outreach, and digital campaigns to increase traffic and enhance the community’s market visibility.
• Collaborate with regional resources and specialists to align on goals, campaigns, and training initiatives.

Ideal Candidate Profile

• Proven success in luxury senior living sales, preferably with Independent Living or CCRC (Type C entry fee) experience.
• A hands‑on, relationship‑driven leader who enjoys both selling and coaching.
• Strong business acumen and analytical mindset; comfortable managing sales data, forecasting, and performance tracking.
• Confident yet collaborative leadership style, decisive without being domineering.
• Warm, polished communicator who builds credibility with prospective residents and inspires trust in their team.
• Able to thrive in a stable, high‑performing community environment while bringing fresh ideas and strategic energy.

Culture & Team

• Healthy, stable leadership team with a supportive and collaborative environment.
• Community maintains high occupancy across multiple levels of care with a strong reputation for quality and service.
• The Director of Sales will partner closely with an experienced Executive Director and regional sales leadership team who value transparency, trust, and results.
• A sales counselor and marketing professionals are already in place. This role will guide, mentor, and elevate their performance.

Compensation & Incentives

• Commission Structure: uncapped, based on number of move in's per month
• Performance Bonuses
• Full benefits package
• Career advancement within a growing organization

Seniority level

• Director

Employment type

• Full‑time

Job function

• Sales and Management
• Hospitals and Health Care and Nursing Homes and Residential Care Facilities

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