Director Of Sales and Marketing

HEI Hotels & Resorts; Annapolis (MD); On-site; USD 140,000 - 155,000; Full time

Benefits offered by this job

Daily pay

Job summary

HEI Hotels & Resorts at The Westin Annapolis seeks an experienced sales leader responsible for total room, banquet, catering, and room rental revenue. You will drive yield strategies, forecasts, budgets, and market strategies to maximize profitability for the hotel.

The role requires 5+ years in sales leadership with strong communication, team leadership, and market-analysis skills, including collaboration with internal teams to deliver exceptional guest experiences and drive bookings.

Qualifications

• 5+ years of sales and marketing leadership in a similar-sized operation preferred.
• Extensive knowledge of sales skills, revenue management, recruitment, supervision, training, and motivation of managers.
• Ability to listen, communicate effectively and maintain diplomacy with internal and external customers and staff.

Responsibilities

• Direct solicitation efforts of the sales staff and oversee rate, date and space commitments for group room sales.
• Recruit, interview, hire, train, evaluate, and discipline staff as needed.
• Ensure training programs meet HEI standards and guide staff toward improvement.
• Prepare reports on sales, forecasts, budgets, and performance metrics.
• Develop marketing strategies and research market trends to improve potential customers.

Skills

Sales leadership

Budgeting and forecasting

Communication

Team leadership

Market research

Tools

Microsoft Word

Excel

Delphi

Job description

About Us

The Westin Annapolis boasts an exceptional downtown location, creating a welcoming atmosphere that encourages our guest to visit, enjoy, and stay awhile. By joining our team, you also benefit from the HEI Loves culture, which is dedicated to celebrating our associates. We offer highly competitive compensation, benefits, paid time off programs and Daily pay. Our associates can take advantage of a wide range of offerings, including health and wellness packages, robust retirement plans, travel benefits, product and service discounts, and much more. The Westin Annapolis is a fantastic place to work, providing a family-friendly environment where we work hard while having fun.

Compensation

Salary Range: $140,000.00 - $155,000.00 Annually

Tipped/Service Charge Eligible? No

Discretionary Performance Bonus Eligible? Yes

Overview

Responsible for total room, banquet, catering, and room rental revenue, yield strategies, implementation and accountable to a market performance and meeting budget, forecast, and optimal business mix targets. Strategies will include market mix, pricing, status, direct sales, marketing, and public relations. The development and solicitation of business from all markets to ensure the necessary advance bookings needed for a successful and profitable operation for the hotel.

Essential Duties and Responsibilities

• Direct the solicitation efforts of the sales staff through effective oral and written communication while overseeing rate, date and space commitments for group room sales within the hotel.
• Recruit, Interview, hire, train, recommend performance evaluations, resolve problems, provide open communication and recommend discipline and/or termination when appropriate.
• Ensure training programs are conducted regularly and HEI standards of performance are met. Give guidance and counsel staff toward improvement.
• Compile and/or direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly forecast, marketing budget, lead management system, group booking pace report, star reports and sales meeting minutes.
• Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets.
• Develop and conduct persuasive verbal sales presentations to prospective clients. Internally promote HEI programs.
• Communicate both verbally and in writing to provide clear direction to the staff.
• Initiate preparation of computerized annual business plan and execute plans as outlined, critically examining and adjusting as deemed necessary by current market conditions.
• Organize and/or attend scheduled sales department, executive committee, and related meetings.
• Knowledge of travel industry, current market trends and economic factors
• Ability to access, understand and accurately input information using a moderately complex computer system.
• Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel.
• Prepare, implement, and compile data for the strategic sales plan, monthly reports, annual goals, sales and marketing budget, forecasts and other reports as directed/required.
• Develop rates, group sales and catering deployment strategies through review of competitive data, demand analysis and mix management.
• Professionally represent the hotel in community and industry organizations and events.
• Oversee departmental matters as they relate to federal, state, and local employment and civil rights laws.
• Comply with attendance rules and be available to work on a regular basis.
• Perform any other job-related duties as assigned.

Qualifications and Skills

• 5+ years of sales and marketing leadership in similar sized operation preferred.
• Proficiency in Microsoft Word, Excel, and Delphi.
• Knowledge of computer accounting programs, math skills, as well as budgetary analysis capabilities required.
• Extensive knowledge of sales skills, revenue management, recruitment, supervision, training, and motivation of managers.
• Ability to effectively listen, communicate and perform diplomacy with internal and external customers and staff in all situations.
• Ability to stand and move throughout the hotel property and continuously perform essential job functions with or without reasonable accommodation.
• Effective verbal and written communication skills.
• Ability to adapt communication style to suit different audiences, such as effectively communicating with supervisors, coworkers, public etc.

Benefits

• We offer highly competitive compensation, benefits, paid time off programs and Daily pay.
• competitive Medical and Dental programs through Anthem Blue Cross Blue Shield
• Vision insurance programs through EyeMed
• Vacation, Sick and Holiday programs
• pet insurance through the ASPCA
• Supplemental, Spousal and Child Life insurance
• Short and Long-Term Disability plans
• 401(k) Savings Plan with matching funds
• discounts through our 'YouDecide' and Hotel Room Discount programs

Specific details and eligibility of these programs vary by location and employment status.

HEI Hotels and Resorts is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.