Director of Sales

Stonebridge Hospitality Associates; Texas; On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Medical benefits

401(k) matching

Wellness support

Job summary

Stonebridge Hospitality Associates seeks a Director of Sales in Dallas, TX to lead hotel sales efforts, develop new accounts, and maximize revenue while ensuring guest satisfaction. You will manage the sales team, work with cross‑functional teams, and implement strategic plans across group, transient, and convention business.

The role requires strong leadership, excellent communication, and experience in budgeting, forecasting, and CRM/Microsoft Office proficiency.

Qualifications

• Bachelor's degree from an accredited institution or equivalent industry experience.
• Minimum of 4 years of experience in hotel sales, preferably in a leadership role.
• Strong understanding of sales strategies, revenue management, and marketing initiatives.
• Proven ability to lead and manage a sales team, with experience in hiring, training, and performance evaluations.
• Excellent communication skills, both written and verbal, for client interaction and team collaboration.
• Proficiency in CRM systems and Microsoft Office for managing accounts, reports, and sales performance.
• Strong problem‑solving and decision‑making skills, with experience in budgeting and forecasting.
• Ability to build and maintain strong relationships with clients, local business leaders, and team members.

Responsibilities

• Supervise sales staff, including hiring, performance evaluations, and development.
• Qualify prospective leads and implement sales strategies to maximize hotel revenue.
• Lead rate and inventory management, working with franchise revenue management services.
• Oversee hotel and franchise marketing initiatives within budgetary guidelines.
• Build and maintain client relationships to generate group, transient, and convention business.
• Manage advertising efforts and ensure compliance with the hotel's marketing plan.
• Attend high-profile hotel events and civic meetings to build rapport with local leaders and drive business.
• Schedule group rooms, conventions, and business activities, ensuring smooth execution.
• Coordinate with other departments to ensure seamless service for clients and guests.
• Collaborate with the General Manager to develop and update the hotel's marketing plan and budget.
• Ensure sales activities meet or exceed profit goals and maintain departmental budgets.
• Conduct weekly sales and staff meetings, preparing reports such as Sales Call Reports and Market Share Analysis.

Skills

Leadership

Sales strategy

Revenue management

Communication

Budgeting & forecasting

Client relationship building

Education

Bachelor's degree

Tools

CRM software

Microsoft Office

Job description

City, State: Dallas, Texas

Title: Director of Sales

Location: Dallas, TX

FLSA: Exempt

Status: Full-time

Reports to: General Manager/Corporate Sales Department

Supervises: Property Sales Department

Job Summary:

The Director of Sales is responsible for supervising the overall sales efforts of the hotel, including developing new accounts, maintaining existing ones, and implementing sales strategies to maximize hotel revenue and guest satisfaction. This role manages the sales team and works with other departments to ensure the successful execution of sales and marketing plans.

Essential Functions and Duties:

• Supervise sales staff, including hiring, performance evaluations, and development.


• Qualify prospective leads and implement sales strategies to maximize hotel revenue.


• Lead rate and inventory management, working with franchise revenue management services.


• Oversee hotel and franchise marketing initiatives within budgetary guidelines.


• Build and maintain client relationships to generate group, transient, and convention business.


• Manage advertising efforts and ensure compliance with the hotel's marketing plan.


• Attend high-profile hotel events and civic meetings to build rapport with local leaders and drive business.


• Schedule group rooms, conventions, and business activities, ensuring smooth execution.


• Coordinate with other departments to ensure seamless service for clients and guests.


• Collaborate with the General Manager to develop and update the hotel's marketing plan and budget.


• Ensure sales activities meet or exceed profit goals and maintain departmental budgets.


• Conduct weekly sales and staff meetings, preparing reports such as Sales Call Reports and Market Share Analysis.

Required Experience, Education, and Skills:

• Bachelor's degree from an accredited institution or equivalent industry experience.


• Minimum of 4 years of experience in hotel sales, preferably in a leadership role.


• Strong understanding of sales strategies, revenue management, and marketing initiatives.


• Proven ability to lead and manage a sales team, with experience in hiring, training, and performance evaluations.


• Excellent communication skills, both written and verbal, for client interaction and team collaboration.


• Proficiency in CRM systems and Microsoft Office for managing accounts, reports, and sales performance.


• Strong problem‑solving and decision‑making skills, with experience in budgeting and forecasting.


• Ability to build and maintain strong relationships with clients, local business leaders, and team members.

Work Environment:

Primarily office-based with occasional travel to meet clients and attend events.

Frequent interaction with clients, team members, and hotel leadership, requiring flexibility in communication and scheduling.

Must be available to work a flexible schedule, including evenings, weekends, and holidays, as required by business needs and client demands.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the team member for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Equal Employment Opportunity:

Stonebridge is committed to equal employment opportunities. We do not discriminate based on race, color, religion, sex, pregnancy, national origin, ancestry, age, marital status, sexual orientation, veteran status, physical or mental disability, or medical condition. All aspects of employment, including recruitment, hiring, advancement, compensation, benefits, training, promotion, transfer, discipline, layoff, recall, and termination, will be conducted without discrimination. Reasonable accommodations will be made for disabled team members.

Resumes and applications for employment will be evaluated based on qualifications and the ability to meet the position's requirements.

All Stonebridge openings are projected to close within 30 days of the original posting date. This position will no longer be available 30 days from: 2026-11-10.

Stonebridge offers comprehensive benefits including medical, dental, vision, PTO, 401(k) matching, wellness support, life and disability coverage, savings accounts, tuition aid, and travel and lodging perks.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.