Director of Sales

Handlery Union Square Hotel; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Handlery Union Square Hotel in San Francisco, CA, seeks a Director of Sales to lead the sales strategy for room revenue, group business, and corporate accounts. The role includes pipeline management, prospecting, proposals, and contracts, with collaboration across revenue management and marketing to optimize pricing and promotions.

The Director will mentor the sales and revenue team, analyze market trends, and represent the hotel at industry events while partnering with operations to ensure

Qualifications

• Proven leadership in hotel/hospitality sales across corporate, group, and leisure segments.
• Strong account management and client negotiation skills to grow key accounts.
• Ability to develop sales strategies, analyze market data, and forecast revenue.

Responsibilities

• Lead sales strategy to drive room revenue, group business, and corporate accounts.
• Manage the sales pipeline, prospecting, follow-ups, proposals and contracts.
• Collaborate with revenue management and marketing to optimize pricing and promotions.
• Lead and mentor the sales and revenue team, set goals and monitor performance.
• Analyze market trends and competitive activity to identify opportunities.
• Represent the hotel at industry events and ensure consistent brand messaging.
• Partner with operations to support exceptional guest experiences.

Skills

Account management

Relationship building

Negotiation

Forecast revenue

Sales strategy

Prospecting & follow-ups

Communication & presentation

Team leadership

Cross-department collaboration

Industry events

Education

Bachelor’s Degree in Business

Hospitality Management

Marketing

Tools

CRM systems

Hotel sales systems

Office software

Reporting tools

Job description

Company Description

Handlery Union Square Hotel is a family-owned boutique hotel located in Downtown San Francisco, offering guests deluxe accommodations in the heart of the city. The property is known for its personalized service, welcoming atmosphere, and convenient access to Union Square’s shopping, dining, and cultural attractions. Guests enjoy modern amenities combined with the charm of an independently operated hotel. As part of a close-knit team, employees contribute directly to the guest experience and the hotel’s long-standing reputation for superior hospitality.

Role Description: T

he Director of Sales is a full-time, on-site role based at Handlery Union Square Hotel in San Francisco, CA. This position is responsible for leading the sales strategy to drive room revenue, group business, and corporate accounts, while maintaining strong relationships with travel partners, meeting planners, and key clients. Daily activities include managing the sales pipeline, conducting prospecting and follow-ups, preparing proposals and contracts, and collaborating with revenue management and marketing to optimize pricing and promotions. The Director of Sales will lead and mentor the sales and revenue team set goals and performance metrics, and analyze market trends and competitive activity to identify new opportunities. The role also involves representing the hotel at industry events, ensuring consistent brand messaging, and partnering closely with operations to support exceptional guest experiences.

Qualifications

• Demonstrated experience in hotel or hospitality sales leadership, including managing corporate, group, and leisure segments.
• Strong skills in account management, relationship building, and client negotiation to secure and grow key business accounts.
• Ability to develop and execute sales strategies, analyze market and competitive data, and forecast revenue effectively.
• Proficiency with CRM and hotel sales systems, as well as comfort with standard office software and reporting tools.
• Excellent communication, presentation, and interpersonal skills, with the ability to collaborate across departments.
• Proven team leadership and mentoring capabilities, including goal setting, performance management, and coaching.
• Experience working in an urban boutique or full-service hotel environment is highly beneficial.
• Bachelor’s Degree in Business, Hospitality Management, Marketing, or a related field, or equivalent relevant experience.
• Ability to work on-site full time in San Francisco, CA, and attend local events, sales calls, and networking activities.
• Minimum of (4) years' experience in a similar position with revenue management responsibility required.

Handlery Hotel's Inc. is an equal opportunity employer and is committed to a drug free working environment.