Director of Sales

Cumulus Media Inc.; Modesto (CA); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Competitive pay

Medical, Dental & Vision Insurance

401K with company match

Paid Vacation, Sick & Holidays

Parental leave

Job summary

Cumulus Media | Modesto is seeking a Director of Sales with a proven track record of building high‑performing teams and exceeding revenue goals across radio, digital and live event campaigns. The role requires strong leadership, strategic thinking and the ability to cultivate customer relationships in a fast‑paced environment.

You will lead strategic sales planning, coach staff, recruit and develop talent, and collaborate with IT, marketing and operations to maximize revenue from local and

Qualifications

• 5+ years in broadcast or digital sales with management/mentoring experience.
• Bachelor’s degree in business, communications, marketing or related field preferred.
• Valid driver’s license and willingness to travel locally.

Responsibilities

• Develop and implement strategic sales plans to exceed revenue goals.
• Lead, coach and recruit a high‑performing sales team across radio, digital and live events.
• Collaborate with departments to deliver integrated campaigns and exceptional service.
• Manage CRM, forecasting, pricing and inventory to maximize revenue.
• Build client relationships and supervise national and local account growth.

Skills

Broadcast sales

Sales management

Mentoring

Digital sales

Education

Bachelor's degree in business/communications/marketing

Tools

CRM systems

Stratus/Wide Orbit

Microsoft Office

Job description

Company Overview

CUMULUS | Modesto/Stockton, CA currently features 8 stations in the Modesto/Stockton area and surrounding counties. Our stations include: KATM-FM, KHKK-FM/KDJK-FM, KWIN-FM/KWNN-FM, KHOP-FM, KJOY-FM, and KESP-AM. The cluster of 8 stations reaches thousands of listeners on a daily basis.

Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month - wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 377 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainmentprogramming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, and AP News, across more than 7,800 affiliated stations through Westwood One, a leading national audio network;and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reachthrough broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live eventexperiences. For more information visitwww.cumulusmedia.com.

Position Overview

Cumulus Media | Modesto is looking for a Director of Sales with a proven track record of winning, successfully supporting their teams and creating a positive environment where everyone can succeed. Our Director of Sales are exceptional problem solvers, true collaborators, creative, efficient and lead their teams to exceed our local sales revenue goals utilizing our on-air, digital and experiential assets. Developing new business is key to our success so our sales leaders cultivate plans to assist our sales teams to strategically prospect, develop and maintain opportunities both locally and beyond our home markets.

The right Director of Sales candidate will be someone who lives by our FORCE Cumulus values; WE are Focused, Responsible, Collaborative and Empowered! If you are looking for a great culture and professional environment, then Cumulus could be the home for you.

Key Responsibilities

• Develop and implement a strategic sales plan that will exceed the market's revenue goals.
• The emphasis will be on selling integrated solution campaigns consisting of but not limited to: Radio, Audio, Digital, Live Events, Sweet Deals, and NTR
• Be a visible and available leader to your team and community
• Identify, recruit, train, coach, manage and develop high-performance Sales talent and build a successful team to ensure continued top-line growth
• Maintain an ongoing recruitment effort to ensure top quality team, always having a bench of 3 or more candidates
• Attend all high-profile account presentations; provide coaching and leadership to sales team
• Conduct weekly one-on-one meetings with Sales Team members to evaluate pending business for conversion and note in CRM accordingly
• Maximize and monitor CRM to verify your team has a blueprint to succeed
• Participate and lead Sales staff meetings and training sessions
• Manage inventory and reporting in Stratus/Wide Orbit
• Manage administrative functions connected with forecasting revenue, rate, pricing and order approvals
• Actively participate in business & community associations with the intention of developing extensive relationships with local influencers and decision makers
• Develop and build relationships with clients by providing quality customer service
• Lead communication with other departments to assure quality service when placing orders and coordinating promotions
• Oversee special event sales
• Provide managerial assistance in local and national rate negotiations, sales plans and budgeting
• Develop creative, solution oriented, customer-focused revenue programs and ancillary sales projects
• Oversee and manage expenses of the Sales organization
• Generate revenue from personal account list
• Work in collaboration between all departments

Qualifications

• 5+ years of experience in broadcast or digital sales, sales management and mentoring experience preferred with a proven track record of success in the radio and/or digital industry required.
• Bachelor's degree in business, communications, marketing or related field is preferred.
• Valid driver's license required.
• Driving is an essential function of this position because regular travel is required to perform key job duties, including traveling to client meetings and attending business-related events.
• Proficient in all aspects of radio and digital sales, including use of quantitative/qualitative research, event development, and multi-platform/integrated sales expertise.
• Familiar with the management of CRM systems, budget procedures, daily sales accountability and recognition programs, inventory management and collections procedures.
• Proficient in Microsoft Office suite, social networking platforms.
• Highly developed training and coaching skills including; skills in organization, delegating, interviewing and motivating sales people.
• Demonstrate high energy level and achievement-oriented attitude toward sales, sales training and education, and client relations with exceptional negotiation skills.
• Excellent presentation skills.
• Flexible and creative.
• Digitally savvy.
• Ability to stay ahead of the curve in the constantly evolving advertising landscape.

Pay Range

Pay RangeUSD $120,000.00 - USD $150,000.00 /Yr.

What We Offer

• Competitive Pay
• Focused, responsible and collaborative work environment with the ability to ask, "what if" and try innovative solutions
• Medical, Dental & Vision Insurance coverage
• 401K with company match
• Paid Vacation, Sick & Holiday time off
• Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program

For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/

EEO Statement

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).