DIRECTOR OF SALES

BC LYND HOSPITALITY LLC; Harlingen (TX); On-site; USD 120,000 - 240,000; Full time

Job summary

BC Lynd Hospitality LLC in Harlingen, TX seeks a Corporate Director of Sales to lead strategy across the company’s hotel portfolio. You will guide property sales teams, shape annual marketing plans, and drive revenue through direct sales, eCommerce, events, and promotions, while maintaining brand alignment and growth across segments.

The role requires multi-property leadership experience, a hands-on style, and a proven track record in increasing occupancy and RevPAR.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or Hotel/Restaurant Management.
• 3+ years in a multi-property leadership role; 5 years as a Select Service or Extended stay Director of Sales.
• Oversee revenue generation activities including direct sales, revenue management, eCommerce, marketing, events.
• Strong brand exposure and relationships with stakeholders.
• Hands-on, accountable leadership style.

Responsibilities

• Lead and direct revenue generation activities for all hotels.
• Develop and execute annual Business/Marketing Plans.
• Coordinate with property sales teams and corporate leadership.
• Drive occupancy, RevPAR, and market share growth.
• Ensure adherence to brand standards and selling times.

Skills

Sales leadership

Multi-property experience

Revenue management

Brand exposure

Hands-on leadership

Direct sales

Education

Bachelor's degree

Tools

ISAC

Sales Pro

Job description

Job Details: Job Location: Harlingen Convention Center - Harlingen, TX 78552, Job Category: Hospitality - Hotel, Job Summary

BC Lynd Hospitality is searching for a Corporate Director of Sales to join our team. This position is responsible for implementing sales and marketing objectives across the company’s portfolio. This position will work closely with each property’s sales team providing leadership, direction and strategies to drive all aspects of the sales process. They will facilitate the performance and revenue goals at each hotel and take an active role in each hotel’s annual marketing plans with measurable and specific initiatives detailed to maintain and grow each business segment.

Qualification Standards

Education & Experience:

• Bachelor’s degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major.
• Must have at least 3 years’ experience in a multi-property leadership position along with 5 years as a Select Service or Extended stay Director of Sales.
• Must be skilled at overseeing directing the revenue generation activities of the hotel such as direct sales, revenue management, eCommerce, marketing, food and beverage and events.
• A track record with strong Brand exposure and relationships is required.
• Must employ an engaged/hands on style and conduct themselves in a manner in which they as well as their team are accountable for not only their efforts, but also the outcomes.

Physical requirements:

• Long hours sometimes required.
• Sedentary work - Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects
• Approximately 40 percent of the work time is spent en-route or on-site at the hotels, traveling via auto or air.

Qualifications: General Requirements

• Manages the development of a strategic account plan for the demand generators in the market
• Develops sales goals and strategies and verifies alignment with the brand business strategy
• Researches competitor’s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
• Conducts sales strategy meetings to provide input on weekly and overall sales strategy.
• Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.
• Able to create an environment that promotes the Company Vision, Mission and Core Values.
• Able to successfully work with and interact with corporate leadership, support personnel, ownership, Brand representatives, community leaders, guests and associates.
• Perform other duties as requested by management.

Fundamental Requirements:

• Responsible for the sales efforts, strategies and results at each hotel property.
• Lead and direct the revenue generation activities of the hotel such as direct sales, e-commerce, marketing, events, promotions, PR, etc.
• Lead the talent selection and development activities of the Sales team at the hotel.
• Energize the sales and marketing processes/platforms of the brand.
• Built strong Brand awareness, compliance, and relationships.
• Ensure that the team adheres to Prime Selling Times and are consistently marking the appropriate amount of sales contacts weekly (quality & quantity).
• Lead the RFP Process(es)
• Proper use of all tools (i.e.: ISAC, Sales Pro etc.)
• Assist in identifying new / improved tools to help the sales process.
• Annual Business/Marketing Plan
• Quarterly Action Plans (updates on the Annual Plan)
• Good understanding of the marketplace. Understand the key metrics as it relates to performance verses the competition using tools such as the STAR report, Hotelligence Report, etc. Know gaps in performance and be able to develop and articulate (written and verbal) the plan(s) to correct.
• Leads by example and with integrity.
• Ability to communicate effectively in ownership meetings with detailed marketing and competitive analysis expertise.
• Responsible for the overall group sales and catering efforts, strategies and results at the hotel.
• Lead and direct the revenue generation activities of the hotel such as direct sales, e-commerce, marketing, events, promotions, PR, etc. for each revenue source.
• Lead the talent selection and development activities of the Sales & Catering team at the hotel.
• Energize the sales and marketing processes/platforms of the brand.
• Build strong Brand awareness, compliance, and relationships.
• Ensure that the team adheres to Prime Selling Times and are consistently marking the appropriate amount of sales contacts weekly (quality & quantity).
• Lead the RFP Process.
• Knowledge of related software tools.
• Assist in identifying new / improved tools to help the sales process.

Author Annual Business/Marketing Plan. Quarterly Action Plans (updates on the Annual Plan). Thorough understanding of the marketplace. Understand the key metrics as it relates to performance verses the competition using tools such as the STAR report, Hotelligence Report, etc. Know gaps in performance and be able to develop and articulate (written and verbal) the plan(s) to correct. Leads by example and with integrity. Ability to communicate effectively in ownership meetings with detailed marketing and competitive analysis expertise.