Director of Sales

Four Seasons; Fort Lauderdale (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

Four Seasons Fort Lauderdale seeks an accomplished and commercially driven Director of Sales to lead our Commercial leadership team. The role drives profitable revenue through strategic oversight of hotel sales, uncovering new business, strengthening key accounts, and maximizing opportunities across market segments.

As a senior leader, you will partner with the Commercial Director, Revenue Management, Marketing, and Operations to align sales strategies with market demand and hotel objectives.

Qualifications

• 2–4 years of experience as a Director of Sales or Associate Director of Sales, preferably within a luxury hotel, resort, or complex urban market.
• Demonstrated success leading, motivating, and developing a high-performing Sales team while driving individual and departmental results.
• Strong commercial and client relationship management.

Responsibilities

• Sales Leadership & Commercial Strategy: Lead the hotel's sales activities and translate commercial priorities into focused strategies and action plans designed to achieve budgeted revenue and profitability goals.
• Team Leadership & Development: Lead, coach, and develop the Sales team, establishing clear expectations, monitoring performance, and creating opportunities for continued professional growth and advancement.
• Business Development & Account Management: Actively prospect, sell, and manage key accounts and assigned markets while identifying new business opportunities and strengthening existing client relationships.
• Revenue Optimization: Partner closely with the Commercial Director and Revenue Management to strategically manage Group and transient business, rates, room commitments, function space, and market mix to maximize overall hotel revenue.
• Market & Client Leadership: Maintain a strong understanding of current and future business trends, competitive activity, and client needs while leading strategic negotiations that balance customer expectations with the hotel's revenue and profitability objectives.
• Commercial Planning & Performance: Support the development of annual commercial goals and the Marketing Plan while monitoring sales production, booked versus consumed business, market performance, and results against established objectives.
• Sales Execution: Coordinate and execute sales action plans, client engagement, business travel, trade shows, promotions, and other activities designed to generate business and strengthen the hotel's market presence.
• Cross-Functional Collaboration: Partner effectively with Commercial colleagues and hotel departments to ensure clear communication of booked business, resolve challenges, and deliver an exceptional client and guest experience while maximizing profitability.

Skills

Sales leadership

Team development

Account management

Commercial acumen

Job description

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

Sophisticated style and energy in a celebrated vacation desitination. Discover a modern reflection of the classic yacht club lifestyle. With a prime beachfront address, Four Seasons brings unrivalled style and service to this next-generation coastal city. Moments away, experience Fort Lauderdale's best shops, restaurants, marinas and entertainment - surrounding you with the spirit of one of the world's top yachting locales.

About The Role:

Four Seasons Hotel and Residences Fort Lauderdale is seeking an accomplished and commercially driven Director of Sales to join our Commercial leadership team. This senior leadership role is responsible for driving profitable revenue through the strategic oversight of the hotel's sales activities, with a focus on uncovering new business, strengthening key accounts, and maximizing opportunities across Group, Leisure, Residential, and other key market segments.

As a key member of the Commercial leadership team, the Director of Sales will partner closely with the Commercial Director, Revenue Management, Marketing, Conference Services, and Operations to ensure sales strategies are aligned with market demand, business priorities, and the hotel's overall revenue objectives. This individual will lead and develop the Sales team, providing strategic direction, coaching, accountability, and support to ensure individual and departmental goals are achieved.

The successful candidate will bring a sophisticated understanding of luxury hotel sales, revenue optimization, business development, and client relationship management. This role requires a polished, proactive, and results-oriented leader who can balance strategic planning with hands‑on selling, while representing Four Seasons Hotel and Residences Fort Lauderdale with excellence, credibility, and strong commercial discipline.

What You Will Do:

• Sales Leadership & Commercial Strategy: Lead the hotel's sales activities and translate commercial priorities into focused strategies and action plans designed to achieve budgeted revenue and profitability goals.
• Team Leadership & Development: Lead, coach, and develop the Sales team, establishing clear expectations, monitoring performance, and creating opportunities for continued professional growth and advancement.
• Business Development & Account Management: Actively prospect, sell, and manage key accounts and assigned markets while identifying new business opportunities and strengthening existing client relationships.
• Revenue Optimization: Partner closely with the Commercial Director and Revenue Management to strategically manage Group and transient business, rates, room commitments, function space, and market mix to maximize overall hotel revenue.
• Market & Client Leadership: Maintain a strong understanding of current and future business trends, competitive activity, and client needs while leading strategic negotiations that balance customer expectations with the hotel's revenue and profitability objectives.
• Commercial Planning & Performance: Support the development of annual commercial goals and the Marketing Plan while monitoring sales production, booked versus consumed business, market performance, and results against established objectives.
• Sales Execution: Coordinate and execute sales action plans, client engagement, business travel, trade shows, promotions, and other activities designed to generate business and strengthen the hotel's market presence.
• Cross-Functional Collaboration: Partner effectively with Commercial colleagues and hotel departments to ensure clear communication of booked business, resolve challenges, and deliver an exceptional client and guest experience while maximizing profitability.

What You Will Bring :

• 2-4 years of experience as a Director of Sales or Associate Director of Sales, preferably within a luxury hotel, resort, or complex urban market.
• Demonstrated success leading, motivating, and developing a high-performing Sales team while driving individual and departmental results.
• Strong commercial and