Director of Retail Sales & Service - Pensacola

Gulf Winds Credit Union; Pensacola (FL); On-site; USD 78,000 - 97,000; Full time

Job summary

Gulf Winds Credit Union in Pensacola seeks a Director of Retail Sales and Service. This full-time leadership role focuses on growing member relationships, deposits, and loans across assigned branches while maintaining an outstanding service culture.

You will collaborate with branch managers and HR, align with the One Scoreboard, and work with the VP of Member Experience to set strategic plans. Travel within the Pensacola market is expected.

Qualifications

• Three to five years of similar or related experience.
• Two-year college degree or equivalent certification or licensing, or vendor training.
• Strong teamwork, communication, and leadership abilities.
• Willingness to travel to Pensacola market as needed.

Responsibilities

• Grow members, deposits, loans, and profitability across branches.
• Ensure branches meet or exceed SLAs and budget goals.
• Coach and lead branch leaders and staff; document performance.
• Collaborate with HR on recruitment and disciplinary actions.
• Work with VP of Member Experience to develop short- and long-term plans.
• Travel to assigned branches within the Pensacola region.

Skills

Interpersonal skills

Collaboration

Communication

Leadership

Change readiness

Education

Two-year degree or certification

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Director of Retail Sales & Service - Pensacola

Administration Full Time Pensacola, FL, US

2 days ago Requisition ID: 1172

Salary Range: $77,500.00 To $97,000.00 Annually

About Gulf Winds

Service Beyond Banking - At Gulf Winds, we are forward-thinking and team-oriented. We recognize and reward service that exceeds our members’ expectations and, most importantly, have fun while working hard and impacting our community. We’re looking for driven professionals who are passionate about service, fueled by purpose, and guided by core values of Integrity, Care, Growth, and Innovation

Our Values

Integrity

We own our decisions and actions by doing the right thing, learning from our mistakes, and taking responsibility.

Care

We help members meet their goals by listening to understand and offering the best solutions, placing kindness above all else.

Growth

We set ambitious goals, provide personal development opportunities, and encourage results.

We challenge the status quo to enhance the member’s experience and solve tomorrow’s challenges today.

We Invest in Our People

We offer a comprehensive benefits package designed to support your health, financial well-being, and work-life balance. Benefits include 11.5 paid federal holidays, PTO starting at 18 days for new hires, 16 hours of paid volunteer time, competitively priced medical insurance, and dental and vision coverage with 100% of individual premiums paid by Gulf Winds. Team members also receive employer-paid life insurance, short-term disability coverage, a 401(k) with company match, an employer-funded pension plan, flexible spending accounts, tuition reimbursement, and wellness programs.

Working at Gulf Winds

Working at Gulf Winds is not just a job, it’s a career. We’re hiring collaborative, motivated people who want to love what they do. We recognize and reward excellent member service and have fun while working hard. When you join the team, you can expect:

• Open and transparent communication with your leaders
• Consistent coaching and opportunities to improve performance.
• Collaborative and team-focused environments
• Short and long-term professional development
• Opportunity to participate in cross-functional projects.

With you on our team we can achieve our vision of becoming the leading and most trusted credit union on the Gulf Coast.

Role:

The Director of Retail Sales and Service is responsible for the assigned branches' development, performance, growth, and profitability. This role involves working individually with Branch Managers and collaborating as a team to expand member relationships and achieve member goals related to asset growth, loan growth, member growth, and service goals. Additionally, it focuses on developing and maintaining a high-quality service culture, ensuring that Gulf Winds is the trusted partner members rely on to achieve financial success

This position holds branch leaders accountable for enhancing service to members in a way that aligns with Gulf Winds' One Scoreboard and supports the strategic and budgetary objectives of the credit union. This role will work directly with the VP of Member Experience to establish short-term and long-term plans for the success of the assigned branches. Additional collaboration with other Retail Sales and Service Directors is essential to the overarching success of the Credit Union's

Essential Functions & Responsibilities:

E 45% Responsible for the growth of members, shares, loans, and the overall profitability of the assigned branches. Additionally, responsible for ensuring the branches meet or exceed Service Level Agreements (SLAs) and budget goals. Accountability through coaching and leadership to the assigned branch leaders and team members. Provides oversight to ensure their branches are delivering optimal service to our membership. Compiles and reports performance and growth metric reports to management.

N 15% Design, implement, and lead strategies to improve the overall production and growth of all branches within their assigned region, ensuring long-term success for each assigned branch.

N 10% Maintains a broad knowledge of the financial markets, including external contacts and knowledge of market conditions in order to provide input for strategy.

N 10% Monitors and reports progress to the VP of Member Experience and Executive Leadership team as needed.

N 10% Works closely with Branch Leaders and Human Resources to recruit and hire high-performing team members who align with Gulf Winds’ culture. Ensures that Branch Leadership effectively coaches team members who meet expectations, as well as documenting those who do not. Communicates proactively with Human Resources about potential disciplinary actions early in the documentation process regarding a team member’s behavior.

N 5% Addresses escalated issues in assigned branches and identifies proactive solutions to prevent future occurrences. Collaborates with other Retail Directors and the VP of Member Experience to ensure the solutions are implemented across the entire Retail division.

N 5% Performs other job-related duties as assigned.

Performance Measurements:

1. Achievement of Growth Goals - meets or exceeds the established branch and regional growth goals monthly. Ensures direct reports achieve their individual goals.

2. Fiscal Management – adherence to budgeted branch operations and implementation of growth plans.

3. Operational Improvements – development of specific recommendations for enhancement of personnel management, facility improvement, products and pricing strategies, and updates to policies and processes.

4. Community Engagement – relationship building through fostering connections within the community and coordination of branch participation in community impact initiatives.

5. Member Experience – member survey and NPS results of assigned branches.

6. Cultural Promotion – promotion of relationship-oriented practices within the region through relationship-building tools.

7. Crisis Management – operational readiness restoration through the implementation of strategies to restore operations post-emergency and comply with recovery times dictated by business constraints or disaster recovery plans.

8. Regulatory Compliance – adherence to rules, regulations, policies, and internal controls, including but not limited to BSA, OFAC, and Physical Security.

Knowledge and Skills:

Experience Three years to five years of similar or related experience.

Education (1) A two-year college degree, or (2) completion of a specialized certification or licensing, or (3) completion of specialized training courses conducted by vendors, or (4) job-specific skills acquired through an apprenticeship program, or equivalent related experience.

Interpersonal Skills A significant level of trust and diplomacy is required, in addition to normal courtesy and tact. Work involves extensive collaboration with others and is usually of a personal or sensitive nature. Work involves motivating, influencing or training others. Outside contacts become important and fostering sound relationships with other entities (companies and/or individuals) becomes necessary and often requires the ability to influence and/or sell ideas or services to others.

Other Skills 1. Change readiness - Positively embraces change and remains open to changes, altering behavior as necessary.

2. Collaboration and teamwork - Works cooperatively and collaboratively with others inside and outside the organization to accomplish individual and organizational objectives.

3. Communication - Conveys information effectively in various settings, applying the best mode of communication for the situation.

4. Continuous learning and improvement - Continually participates in development opportunities to improve personal knowledge, skills, and abilities, as well as the organization's success and efficiency.

5. Creative thinking and problem-solving - Anticipates needs; thinks critically about business issues; addresses problems and issues innovatively. Analyzes relevant data, weighs alternatives, and chooses the best action plan.

6. Ownership/Accountability - Takes responsibility for decision‑making and accomplishing objectives within the role; demonstrates initiative to enhance value.

Physical Requirements This role requires traveling to assigned branches within the Director's specified region. This role would also need the ability to file files, open filing cabinets, and bend or stand as necessary. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment The position is based in‑office in our Pensacola market, operates primarily in an office setting, and routinely uses standard office equipment such as computers, printers, and phones.

This position requires consistent presence in the office to collaborate with team members and fulfill job responsibilities effectively. It requires actively participating in conference calls and meetings with other Credit Union team members and vendors.

The normal expected work schedule is Monday through Friday, 8:30a.m. to 5:00p.m. Early, late, and Saturday hours are expected in the role, as well as after‑hours work or travel required to meet project deadlines or attend conferences, seminars, or meetings.

Must adhere to safety rules and regulations.

This Job Description is not a complete statement of all duties and responsibilities comprising the position.

Gulf Winds is an Equal Opportunity Employer and Drug Free Workplace