Overview
The Director of Public Relations will be the primary spokesperson for BusPatrol, shaping its public image, driving media relations, and leading strategic communication efforts. Working closely with the executive team, they will align government affairs messaging, advocate for policy initiatives, and strengthen relationships with policymakers, school districts, communications directors, and stakeholders to position BusPatrol as a trusted leader in transportation safety and smart city innovation.
Key Responsibilities
- Act as the culture leader and champion for the company, shaping its public image and messaging while serving as the primary spokesperson, managing media inquiries, and conducting interviews to reinforce the organization’s values, vision, and strategic priorities.
- Develop and execute comprehensive public relations strategies to enhance BusPatrol’s brand reputation.
- Build and maintain strong relationships with journalists, government communications directors, school boards, and local city officials.
- Oversee the creation of press releases, speeches, and other external communications.
- Conduct comprehensive analysis of BusPatrol’s current standing in local markets, assessing brand perception, public sentiment, and industry positioning while evaluating the media landscape to identify opportunities for strategic communication and reputation management.
- Lead crisis communication efforts, ensuring timely and effective responses to public concerns.
- Collaborate with marketing and government relations teams to align messaging and outreach efforts.
- Organize public events, press conferences, and community engagement initiatives.
- Work directly with the executive team to navigate media markets across the US and strategize the impact Public Relations can have on emerging markets.
Qualifications
- Bachelor’s or Master’s degree in Public Relations, Communications, Journalism, or a related field.
- 7+ years of experience in public relations, preferably in technology, government affairs, or transportation sectors.
- Proven track record in media relations, crisis management, and strategic communications.
- Strong writing and editing skills with the ability to craft compelling narratives and media stories.
- Excellent interpersonal and leadership skills, with experience managing teams and working with executive leadership.
- Ability to work in a fast-paced environment and handle multiple priorities effectively.
What We Offer
- Competitive salary and benefits package
- Unlimited PTO
- A purpose-driven career, working to protect children and improve public safety
- The opportunity to participate in BusPatrol’s culture of safety, learning, and teamwork
- A team of innovators, committed to leveraging AI and smart technology for social good
Be Part of Something Bigger
We are looking for a passionate and dedicated team member to help us make roads safer. This is a meaningful opportunity to contribute to a mission-driven company that is using technology to create real change. At BusPatrol, we foster an inclusive and diverse environment built on integrity, collaboration, and innovation. If you are ready to be part of a team that is deeply committed to safety and community impact, we would love to hear from you.
We are looking for a valued member of the BusPatrol team to assist us in improving children’s safety. This is an important role for us and a great opportunity for the right candidate.
Our environment is inclusive, diverse, ignited, built on integrity, and deeply committed.
EEO
EOE/AA Disability-Veteran