Director of Product Marketing

Cardless; San Francisco (CA); Hybrid; USD 150.000 - 210.000; Vollzeit

Benefits dieser Stelle

Competitive salaries

401(k) plan

Healthcare — medical, vision, dental

Unlimited paid time off

Parental leave

Team trips & offsites

Catered lunch (in-office)

Remote setup stipend

Zusammenfassung

Cardless is seeking a hands-on Product Marketing Manager to own positioning and messaging for both enterprise partners and consumers. You will write decks, craft web copy, and lead collateral strategy while coordinating with design and sales to ensure a consistent narrative across all surfaces.

The role requires strong storytelling, the ability to operate across B2B and consumer perspectives, and a track record of cross-functional collaboration with partnerships and product teams.

Qualifikationen

• 5–8+ years in product marketing with ownership of positioning and messaging at a B2B or B2B2C company.
• Fintech, payments, or card issuing experience is a strong plus.
• Hands-on IC role with responsibility for decks, web copy, and collateral.

Aufgaben

• Define and sharpen Cardless positioning for two audiences: enterprise partners and consumers.
• Translate positioning into enterprise-ready and consumer-ready language.
• Own content strategy for cardless.com and sales collateral; guide external design resources.
• Ensure consistent storytelling across website, decks, and one-pagers.
• Plan go-to-market for new products, features, and partnerships; include press and sales enablement.
• Drive external content (blog posts, case studies, LinkedIn) aligned with the narrative.
• Prioritize launches to optimize market impact; collaborate with leadership and sales.

Kenntnisse

Product marketing

Two-audience fluency

B2B2C storytelling

Writing skills

Content strategy

Sales collateral experience

Project leadership

Jobbeschreibung

• Define and continually sharpen how Cardless is positioned against competitors and alternatives (in-house programs, legacy processors, other co-brand platforms) — not a static one-pager, but a narrative you keep pressure-testing against the market
• Translate that positioning into language that works for two audiences at once: the enterprise partner evaluating a platform, and the consumer who eventually carries the card
• Track competitors and adjacent players — what they claim, what they actually ship, and where Cardless has a genuine edge — and keep leadership current on it
• Bring an outside-in view into internal roadmap conversations, grounded in what’s actually resonating — or not — with partners and prospects
• Own content strategy, structure, and copy for cardless.com, keeping it current with new launches, partnerships, and proof points
• Direct design and engineering resources to execute changes — you set the narrative and the bar, you don’t need to build the page yourself
• Make sure every public-facing surface — website, decks, one-pagers — tells the same consistent story, instead of three different versions of what Cardless does
• Treat the website as a living asset, not a one-time project — revisit and rewrite it as the product and market change, not once a year
• Build and maintain the core sales collateral — pitch decks, one-pagers, case studies, competitive battlecards, RFP boilerplate — that the Business team actually uses in real conversations
• Work in tight partnership with Business leadership to learn what’s winning and losing deals, and rebuild collateral accordingly rather than treating it as finished once it ships
• Turn live partner wins — Coinbase, Bilt, and whoever’s next — into case studies and proof points that make the next pitch more credible
• Make sure collateral reflects what Cardless actually does and where it’s going, not what shipped two product cycles ago
• Plan and execute go-to-market for new products, features, and brand partnerships — including press, content, and equipping sales to sell it
• Drive external content that reinforces positioning: blog posts, case studies, LinkedIn messaging, and work with our PR lead on speaking opportunities as they arise
• Prioritize and sequence launches so the market hears about the right things at the right time, rather than everything landing at once or nothing landing at all
• Direct contract designers and agencies on graphics and creative assets — setting direction and holding the quality bar, without needing to be the one designing

Benefits

• Competitive salaries, equity, and a 401(k) plan
• Top-of-the-line healthcare (medical, vision, and dental), with 100% primary coverage and 75% dependent coverage for medical
• Unlimited paid time off, with a minimum of 15 days off per year
• Parental leave for birthing and non-birthing parents
• Team trips & offsites
• For in-office employees:
• Catered lunch at the office every day, plus plenty of snacks & drinks
• $250/month commuter assistance for public transit or our parking garage
• For remote employees:
• $500 remote setup stipend to help you do your best work

• Experience working directly and iteratively with sales/partnerships teams — collateral gets built and rebuilt based on what happens in real deals
• Comfortable directing outside design/creative resources to get production-quality output without needing to be the one designing5–8+ years in product marketing, with real ownership of positioning and messaging at a B2B or B2B2C company. Fintech, payments, or card issuing experience is a strong plusA builder, not just a strategist
• this is a hands‑on IC role at a company with no existing PMM function.
• You’ll write the deck yourself, not just brief someone toA track record of owning both a company website and the sales collateral built from the same narrative — not just one or the other
• Strong writer who can translate a complex financial/technical product into a clear story for enterprise buyers, and a separate but consistent story for consumer-facing card marketing
• Two-Audience Fluency (B2B2C): You can shift fluidly between speaking to an enterprise partner’s executive team and thinking through how their own consumers will experience a card — most PMMs have only ever had to do one of these
• Judgment and Autonomy: This is a first PMM hire — there’s no playbook waiting for you.
• You can prioritize across positioning, website, and collateral without someone telling you what to work on firstNarrative and Positioning Craft: You can take a complex financial product and find the story that makes it obviously compelling — not generic marketing language, but a sharp, defensible point of view on why Cardless wins
• Sales Partnership: You spend real time in the room with Business Development and Account Management, not just downstream of them — you know what’s actually landing in live conversations and rebuild collateral around it
• Writing: You write clearly and persuasively in your own voice, without needing a copywriter to make your ideas land. Decks, web copy, one-pagers — you write the first draft yourself, and it’s good
• Design Direction, Not Design Execution: You have a strong eye and can direct a contractor or agency to a polished result, even though you’re not the one in Figma