Director of Product Management, Acquisition Intelligence

Oppurtuna; Atlanta (GA); On-site; USD 220,000 - 250,000; Full time

Benefits offered by this job

Unlimited PTO

Excellent medical, dental, and vision

Employee Equity

Employee Discounts

Virtual Wellness Classes

Pet Insurance

Job summary

Zeta Global in Atlanta seeks a Director of Product Management for Acquisition Intelligence to lead ZX product strategy, roadmap, and delivery across marketing technology and data platforms. You will partner with Product, Engineering, and Sales to translate client needs into scalable solutions, focusing on email acquisition and identity, activation, and measurement at scale.

You will drive adoption with cross-functional teams, articulate priorities, and deliver reusable components across One Zeta

Qualifications

• Significant product management experience, including ownership of a roadmap and delivery across multiple teams.
• Experience with advertising technology, customer acquisition, marketing technology, or related data-driven product areas.
• Deep understanding of email as an acquisition channel, including ESP platforms and integrations.

Responsibilities

• Own the ZX product vision and roadmap aligned to client needs and platform direction.
• Translate business opportunities into requirements and delivery plans with engineering.
• Apply identity, data, AI, activation, and measurement capabilities to ZX use cases.
• Lead the email acquisition product experience and related campaigns at scale.
• Scale solutions across One Zeta and drive adoption with GTM and customer teams.

Skills

Product leadership

Roadmap ownership

Cross-functional leadership

Email acquisition

ESP integrations

Data-driven product

Stakeholder communication

Marketing technology

Job description

# Director of Product Management, Acquisition IntelligenceZetaglobalAtlanta, GAPosted a day agoApply Now## DetailsLocationAtlanta, GA## Job SummaryProduct## Job DescriptionWHO WE AREZeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go towww.zetaglobal.com.The RoleThe Director of Product Management for ZX leads product strategy and delivery for Zeta’s customer acquisition business unit. This leader turns the needs of ZX’s clients and teams into a clear product vision, roadmap, and set of priorities, working closely with Product, Engineering, Data Cloud, and business unit leadership to bring them to market.The role requires both ownership of ZX’s distinct needs and a commitment to building One Zeta. The Director will identify where Zeta’s core platform can serve acquisition use cases, adapt those capabilities to ZX workflows, and help turn successful solutions into reusable products across the company. The ideal candidate combines strong product judgment, technical fluency, commercial understanding, and the ability to lead through cross-functional partnerships.Key ResponsibilitiesOwn the ZX product vision and roadmap. Define a product strategy for customer acquisition that reflects client needs, business priorities, and Zeta’s broader platform direction. Set priorities, articulate tradeoffs, and measure the impact of what the team ships.Connect the business unit with Product and Engineering. Serve as the product lead for ZX, translating business opportunities and operational needs into clear requirements and delivery plans. Partner with engineering and platform teams from discovery through launch, adoption, and iteration.Build on Zeta’s core capabilities. Apply Zeta’s identity, data, AI, activation, and measurement capabilities to ZX use cases. Determine when an existing platform capability should be configured, extended, or developed into a new product experience.Lead the email acquisition product experience. Bring strong command of email acquisition and ESP ecosystems to the role. Shape the products and integrations that support audience targeting, deliverability, campaign execution, optimization, and measurement at scale.Scale solutions across One Zeta. Identify common needs across ZX and other business units. Champion shared components, consistent workflows, and reusable approaches that strengthen the platform and avoid duplicative development.Understand customers and the acquisition workflow. Work with ZX leadership, client teams, Sales, and customers to understand how marketers identify prospects, plan and activate campaigns, optimize performance, and measure outcomes. Use those insights to shape product decisions.Drive execution and adoption. Align stakeholders around scope, milestones, dependencies, and success measures. Partner with GTM and client-facing teams on launches, demonstrations, and enablement so new capabilities solve real problems and are used effectively.QualificationsSignificant product management experience, including ownership of a roadmap and delivery across multiple teams.Experience with advertising technology, customer acquisition, marketing technology, or a related data-driven product area.Deep understanding of email as an acquisition channel, including ESP platforms and integrations, audience and identity resolution, deliverability, campaign orchestration, and performance measurement.Ability to translate commercial and customer needs into scalable product decisions and clear requirements for engineering teams.Strong understanding of how data, identity, activation, and measurement work together in a marketing workflow.A track record of influencing teams across business units and central platform organizations without relying on direct authority.Sound judgment about when to tailor a product to a business need and when to invest in a shared capability.Clear communication with technical, commercial, and executive stakeholders.BENEFITS & PERKSUnlimited PTOExcellent medical, dental, and vision coverageEmployee EquityEmployee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!SALARY RANGEThe salary range for this role is $220,000 - $250,000, depending on location and experience.PEOPLE & CULTURE AT ZETAZeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:https://zetaglobal.com/blog/a-look-into-zetas-ergs/ZETA IN THE NEWS!https://zetaglobal.com/press/?cat=press-releases#LI-YW1